Telling it like it isn't

Says Nando's SA marketing director Paul Appleton, “We are launching 2008 with an incredible meal offer and with the questionable behaviour of some members of the police force hot on the lips of every South African, we thought it would be a good moment to poke some light-hearted fun at the South African topic of the day.

“The Nando's post-festive-season-depleted-wallet offer… plainly required no persuasion to buy and tuck into,” continues Ahmed Tilly, creative director of Black River F.C. the agency responsible for the latest Nando's campaign. “And that proposition was exactly the spark for the creative concept. We simply just had to tell it like it isn't (but how we hope it could be!)”

Concludes Appleton, “With this new campaign Nando's has once again sensed the prevailing sentiment and has applied its own unique sense of local humour to a situation well-known to every South African. We hope that when seeing our latest TV ad, South Africans otherwise preoccupied with serious debate will be able to take a minute to sit back, reflect and smile at the situation around them.”

To view the ad click http://www.nandos.co.za/Downloads/QuaterChicken.zip.