Today marks the launch of the South Africa chapter of the Unstereotype Alliance, an industry-led initiative convened by UN Women to end harmful stereotypes often perpetuated through advertising.
Image source: Gallo/Getty Images.
The alliance challenges companies that spend billions on advertising and creatives to ensure that every advert that goes out to consumers does not stereotype or reinforce the negative ideas of women as weak or as sexual objects or in stereotypical roles, instead they promote gender equality and empowered women.
In the past two years, the alliance has built momentum behind notable achievements, such as and including unstereotyped judging criteria as part of the Cannes Lions jury criterion and expanding its footprint through affiliate national chapters in Brazil, Turkey, the United Arab Emirates, the United Kingdom and now South Africa.
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The South Africa Chapter, which was announced during the 2019 Loeries Creative Week currently has three ally members: the Loeries, the Marketing Association of South Africa and Ster-Kinekor; and four fee-paying corporate members: Facebook Africa, Google, Nando’s and Unilever.
This Women's Day in SA, we welcomed news that the Loeries has joined forces with UN Women's Unstereotype Alliance initiative, to launch its South Africa chapter, set to use the advertising industry as a force for good to drive positive change all over the world...
The launch takes place 9am to 12pm at The Capital Melrose in Johannesburg. Follow the online conversation on Twitter using the hashtags #UnstereotypeAlliance #unstereotype and follow the Unstereotype Alliance @un_stereotype and UN Women South Africa @unwomenSA.
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