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#Loeries2019: Welcome UN Women's Unstereotype Alliance SA chapter!

This Women's Day in SA, we welcomed news that the Loeries has joined forces with UN Women's Unstereotype Alliance initiative, to launch its South Africa chapter, set to use the advertising industry as a force for good to drive positive change all over the world. We also learn what to expect from the UN Women South Africa multi-country office's Loeries 2019 masterclass with Dove, on advertising leading society.
Unstereotype Alliance: The problem is not seeing the problem.

While the UN’s #HeForShe campaign is a place where men can feel powerfully emboldened to be part of the feminist movement and the solution to gender equality, as a human rights issue that affects all of us, Anne Githuku-Shongwe, representative at the United Nations Women South Africa’s multi-country office, explains:
The Unstereotype Alliance is focused specifically on the advertising industry, as a challenge to private companies spending billions on advertising to ensure every single advert that goes out does not stereotype or reinforce images of women as weak or as sexual objects, instead promoting the image of the future that we really want: One where gender equality thrives.
But gender equality has to go far beyond just the number of women who sit in high positions, it has to translate to having actual impact on women’s lives.

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 18 Mar 2019

That’s where the creative industry comes in.

Githuku-Shongwe has been a passionate gender activist for more than 30 years and continues to advocate for gender equality and women empowerment issues.

#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

Anne Githuku-Shongwe, representative at the United Nations Women South Africa’s multi-country office.
But outside of her UN life, she was an entrepreneur focused on leveraging mobile and developed an app that gamified the need to address gender-based violence called Moraba.

Clearly a strong advocate, Githuku-Shongwe will also be encouraging others by leading a special Loeries 2019 masterclass with Sphelele Mjadu, Unilever Personal Care’s senior PR manager for Africa, on advertising leading society.

Here, Githuku-Shongwe shares what attendees can look forward to from the masterclass, as well as what the local creative industry can do to help reach gender parity, and a more inclusive and representative society overall…

BizcommunityTalk us through your work at UN Women SA and how this ties in with global efforts – what specific challenges do we face on the continent?

The UN Women South Africa multi-country office, based in Pretoria covers South Africa, Botswana, Lesotho, Namibia and eSwatini – formerly Swaziland. The United Nations Women or UN Women is the United Nations’ organisation dedicated to gender equality and the empowerment of women.

#FairnessFirst: All you need to know to #unstereotype advertising

The Unstereotype Alliance launched at Cannes Lions Festival of Creativity last year and has just joined Twitter...

By Leigh Andrews 11 Jun 2018

A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide.

Global and local focus areas are: Leadership and political participation, ending gender-based violence, women empowerment, women peace and security, youth, governance and national planning, Sustainable Development Goals (SDGs) and HIV and Aids.

BizcommunityThe Masterclass talk topic of “advertising leading society” is a great one, with purpose-driven marketing gaining ever-stronger prominence. What can the Loeries masterclass attendees expect from the session?

We expect a robust interaction with participants so all parties can come up with viable solutions and collaboration on ensuring advertising is leading society and changing mindsets, especially on issues of gender.

A new attitude: Unstereotyping advertising

As the Women's Decade 2010-2020 of the African Union draws to a close, women the world over are standing firm in their push for gender equality - and they want men to walk and work with them...

Issued by Loeries 20 Jun 2019

Gender inequality is a defining reality, but brands can significantly help alter society’s perceptions by changing the way women are represented in all forms of advertising.

This is the message of the Unstereotype Alliance, convened by UN Women, which seeks to eradicate harmful gender-based stereotypes in all media and advertising content.

Together with Dove, in partnership with Getty Images and Girlgaze – a partnership committed to inclusive representation in the media – we'll be discussing gender equality and empowerment of women.

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

We'll also discuss how brands are able to change the narrative and significantly impact how women see themselves, leading to liberation from narrow beauty definitions and empowerment.

Taking the discourse on how business can set a new standard for the authentic and diverse depiction of women, female-identifying and non-binary individuals to a practical level, through Project #ShowUs, Dove, Getty Images and Girlgaze, have collated a photo stock library of over 5,000 images.

#FairnessFirst: Stock images that finally reflect real women in Africa

Professional African women have been underrepresented on the internet until now. This international women's month, Dove, Getty Images and Girlgaze launched the project #ShowUs stock image library, aimed at shattering beauty stereotypes, while Ellipsis and Picha collaborated to create their #MelaninModern stock images of professional African women. Here's why media and advertising alike need to get in on the action...

By Leigh Andrews 1 Apr 2019

These images are available to media and advertisers everywhere, and with each image used we help shatter beauty stereotypes and serve as a milestone step in leading the inclusive beauty conversation and combatting unhealthy beauty stereotypes.

BizcommunityLove that, definitely one to look forward to. Switching focus back to UN Women, Phumzile Mlambo-Ngcuka, spoke at the recent Women Deliver conference and was awarded the Cannes LionHeart for her pull towards gender equality. What more can the local creative industry do help reach gender parity, and a more inclusive and representative society?

Become members and champions of the Unstereotype Alliance in South Africa. We have chapters in Brazil, Europe and America. We need members in Africa.
We strongly believe South Africa can be a good example for the continent and we're calling on the creative industry to join the Unstereotype Alliance, like yesterday!
#FairnessFirst: Unboxing diversity in advertising

'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising...

By Leigh Andrews 23 Jul 2018

BizcommunityThere’s bound to be lots of uptake. #WomensMonth ties in with the Loeries’ month of August, but is enough done to celebrate women’s successes and highlight their challenges throughout the year?

I think there is good traction on this, as seen from the number of events being organised by government and various sectors and stakeholders, such as the private sector, civil society and the media than 10 years ago… but we have to proactively keep the momentum.

#FairnessFirst: Are we on track for 50/50 by 2020?

With gender equality more under the spotlight last year than ever before, many in the marketing and entertainment industry pledged '50/50 by 2020'. With just six months to go before 2020 is a reality and no longer a mythical spot in the future, are those goals on track? Phumzile Mlambo-Ngcuka, head of UN Women, shared insights at the recent Women Deliver conference...

By Leigh Andrews 8 Jul 2019

It must be a 365-day movement if we are to achieve gender equality by the set dates of various organisations and governments in their national visions.

If we don’t accelerate the interventions, it will take us another 202 years to reach gender equality and that is not acceptable.

#FairnessFirst: Goodbye, boys' club! Time's up, advertising...

More than 180 female C-suite advertising agency leaders have formally aligned with Time's Up to form Time's Up Advertising...

By Leigh Andrews 19 Mar 2018

Here’s to the UN Women’s Unstereotype Alliance proving a welcome drive towards better representation in the stories we tell. If you can’t wait for Loeries Creative Week Durban, taking place from 22 to 24 August 2019, keep an eye on the Loeries’ Twitter, Facebook and Instagram feeds and stay tuned for my interviews and all the latest updates in our Loeries’ special section. You can also follow UN Women on LinkedIn, Twitter, Facebook, and Instagram and YouTube.

About Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.



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