CNN rolls out native advertising solutions

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The native advertising solutions optimise the performance of digital campaigns and enhance the experience of audiences engaging with branded content and digital advertising on CNN platforms.

Director of digital revenue and data at CNN International Commercial, Rob Bradley, says, “The ‘Native 2.4’ programme focuses on several key benefits including dynamic formats, smart placement, intelligent data insight and creative excellence. We are bringing together the full suite of new formats, prominent and seamless placement and the power of data and creative content for clients to truly engage with CNN audiences in a native environment.

“The result is an engaging brand storytelling experience created for peak performance and with the flexibility of dynamic optimisation. Clearly labelled to ensure transparency, this solution created with our partners at Sharethrough also ensures that our users are served high quality and engaging native content that’s relevant to them.”

CEO and co-founder of Sharethrough, Dan Greenberg, notes, “Like us, CNN believes in a future where ads are built on a foundation of respect and quality - ads that fit in. The CNN team has enthusiastically embraced this new advertising model and is using the Sharethrough platform in a unique and sophisticated way.”