D&AD challenges students to 'show the world who they are'

This year Music Videos debuts as a category, sponsored by avant-garde English band Radiohead. Students with a passion for directing will be challenged to create a video for Thom Yorke's track 'The Clock'. Daring students can also enter the new 'What Else Do You Do' category to assert the stature of their creativity.

In its 29th year, the competition calls upon college and university students across the globe to tackle live briefs from some of the world's biggest brands. The 32 briefs are set by the world's foremost designers, advertising and business professionals and cover a wide spectrum of creative disciplines and industry sectors. Apart from Radiohead, this year's roster of sponsors includes Ford, Hamleys, IKEA, Lonely Planet, MTV, Puma, and Shelter.

Says D&AD chief executive Michael Hockney, "D&AD continually strives to enhance its wide range of education programmes, and particularly those aimed at the professional development of up and coming creative talent. We are very excited by this year's new categories - 'What Else Do You Do' and Music Videos. Not only will students be challenged to 'show the world who they are' in the new open category, but they will also have the opportunity to demonstrate their untapped directing potential on the global music stage."

"Winning a D&AD Student Yellow Pencil and being featured in the D&AD Student Annual is the most effective way for students to stand out from the crowd and make an impression on the creative sector" adds Garrick Hamm, D&AD Education chairman.

"We commend everyone who graces the stage at the D&AD Global Student Awards Ceremony & Dinner. These are the students who walk into the top jobs and set the new standards. These are our future-makers."

D&AD Student Global Awards 2007 programme:

• Start of accepting entries: 5 March 2007
  
• Deadline for entry: 23 March 2007
  
• Judging: 23 April - 8 May 2007
  
• Nominations exhibition: D&AD New Blood (D&AD Congress, Week 3)
  
• D&AD Global Student Awards 2007 Ceremony & Dinner: 28 June 2007

2007 sponsors by category:

Ambient Media: Puma/Puma
Animation: icount/Nexus Productions
Digital Advertising: IKEA/Agency.com London
Digital Advertising: npower/npower
Direct Mail: Capital One/WWAV Rapp Collins
Environmental Design: The Architecture Foundation/The Architecture Foundation
Furniture Design: Vitra/Vitra
Graphic Design: Coutts Flag/Coutts & Co.
Graphic Design: 'The Edge'/Don't Panic
Graphic Design: Dott 07/Dott 07
Graphic Design: Land Securities/Land Securities
Illustration: Dyan Sheldon/Walker Books
Integrated Communications: Eurostar's Leisure Select/Eurostar
Music Videos: 'The Clock'/Radiohead
Open Brief: Ford/Wunderman
Open Brief: MTV Morphs!/MTV
Open Brief: Red Bull/Red Bull
Packaging Design: King Cobra/Cobra Beer
Packaging Design: Warburtons/Warburtons
Photography: Grazia Magazine/Grazia
Poster Advertising: Corbis/Corbis
Poster Advertising: Shelter/Shelter
Press Advertising: Dove/DWP/COI/Images of Disability
Press Advertising: HIV Vaccine/Saatchi Healthcare
Product Design: BAMA/BAMA
Product Design: The Ageing Population/The Design Council
Product Design: Hamleys/Hamleys
Radio Advertising: Radio Advertising/Pump it up
TV Advertising: Teenage Road Safety/Leo Burnett
Typography: Horror Film Festival/Lippa Pearce
'What Else Do You Do': n/a
Writing: Lonely Planet/Lonely Planet

Facts & Figures: D&AD Global Student Awards 2006

• 37 nations entered
  
• Over 3000 entries received
  
• 26% of entries from outside of the UK
  
• 242 pieces of work selected for the D&AD Student Annual 2006
  
• 98 nominations
  
• 27 second prizes
  
• 23 first prizes
  
• D&AD Student of the Year awarded to two student teams

For further information, go to www.dandad.org/education/.