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News Café search for new face
During the competition, which closes on 5 January 2010, three ‘faces' will be selected in each region, with the finals in Gauteng in April 2010. There is a prize value of around R100 000 for the new face and two runners-up.
The winner of the 2010 title will not only catwalk away with prizes valued at over R50 000; she will also feature prominently in News Cafe's above-the-line lifestyle campaign for the year.
“This is not your typical beauty pageant, far from it,” says Nick Eleftheriadis, News Cafe marketing director. “It's about the vibe and finding a suitable personality that fits hand-in-glove with our brand philosophy. I would like to take this opportunity to thank our naming sponsor, who together with our other highly fashionable and prized benefactors, so eloquently encourage individuality, together with being COINTREAUversial.”
Prizes
News Cafe cash prize
Use of winners in News Cafe Lifestyle Campaign 2010 (modelling contracts)
Pure Police DNA: Fragrances for the top three winners, as well as one year sponsorship for the overall winner
Wonderbra: Lingerie prizes for the top three winners
True Religion Jeans: Jeans for the top three winners, as well as one year sponsorship for the overall winner
Elchim SA: Hairstyling equipment for the top three winners, as well as one year sponsorship for the overall winner
Maybelline NY: Products for the top three winners.