Growth and Digital Strategy Manager

WHO WE ARE

Fusion CPA is an award-winning outsourced accounting, tax planning, and growth advisory firm serving founder-led and family-owned businesses across the United States. We are highly technology-forward, data-driven, and relentlessly focused on helping our clients stabilize, optimise, and scale.

Our marketing function is no longer about visibility.
It is about building a compounding growth engine that drives authority, trust, and revenue.

We are hiring a growth and digital strategy manager to architect, scale, and own that engine.

The mission of this role

This role exists to design, operate, and scale Fusion CPA’s growth system.

You will turn content, SEO, paid media, data, and AI into a predictable, measurable engine that increases:
- Brand authority
- Qualified pipeline
- Revenue per client
- Long-term enterprise value

This is not a “doer” role.
This is a systems, strategy, and leverage role.

What you will own

Growth strategy and revenue impact
- Own Fusion CPA’s end-to-end growth strategy
- Translate firm goals into measurable marketing outcomes tied to revenue
- Define and track the right North Star metrics
- Build clarity on what works and why

Team leadership and leverage
- Lead SEO, content, and paid media resources
- Increase output and quality without unnecessary headcount
- Coach teams to think in experiments, not tasks

Data, analytics and experimentation
- Design dashboards tied to pipeline and revenue
- Run ongoing experimentation
- Kill underperforming initiatives decisively

Paid media and funnel optimisation
- Own paid acquisition strategy and performance
- Optimise funnels, landing pages, and conversion paths
- Understand CAC, LTV, and ROI by channel

AI-driven scale and innovation
- Use AI to increase speed, insight, and leverage
- Build internal AI playbooks

Brand authority and positioning
- Strengthen thought leadership and trust
- Balance brand building with revenue impact

What success looks like

- Clear growth visibility
- Stronger pipeline contribution
- A high-performing, accountable marketing engine

Who are you

You are a growth operator, not a task manager.
You think in systems, care about outcomes, and embrace accountability.

Requirements

- Senior growth or digital marketing leadership experience
- Strong data and analytics fluency
- HubSpot expertise (non-negotiable)
- Paid media and content-driven growth experience
- Team leadership experience
- WordPress experience
- Google Ads and Analytics certifications preferred

This role is a fit for you if

- Avoid metrics
- Prefer tasks over ownership
- Need constant direction

Location and compensation 

- Full-time, fully remote
- Competitive compensation based on experience

Posted on 23 Dec 13:10, Closing date 17 Feb