Marketing & Media News South Africa

Strong Q3 growth indicates e-tail market still immature

Online retail sales in the United States jumped 23%, to US$28.4 billion, during the third quarter of this year compared with the same July-September period in 2006.

The retail surge was led by sales of video games, consoles and accessories, which showed a year-to-year increase of 199%, according to the Internet analysis firm comScore.

"20% growth is still pretty strong," said Sucharita Mulpuru, an analyst with Forrester Research, in reaction to comScore's 23% online retail growth figures. "There's still several years of pretty rapid growth ahead of us. That means it's growing faster than the rest of the retail industry."

Following games as top performers during the period were consumer electronics (excluding PC peripherals) with a leap of 58% in sales, toys and hobbies with a 57% increase, and event tickets with a 54% advance.

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