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Marketing & Media South Africa

The digital consumer data revolution

As we're now a month closer to the end of 2016, it's more important than ever before to track what your customers say about you in the fast-moving online realm. Ismail Schuster writes about this democratisation of brand perception, highlighting the importance of providing good customer experience as the starting point in keeping sentiment positive across social platforms.

Bianca Quinn-Diavastos adds that digital marketing can also drive customer acquisition for financial brands, especially as the move online offers them ways to improve efficiency and effectiveness that can prove sluggish in the offline world. She offers six ways to do so.

Lastly, I investigate how businesses can use data to constantly innovate, as the recent data explosion means you now know more about your consumers' preferences than ever before. Exponential shares that the simple trick to getting it right is to focus on quality over quantity instead of being overwhelmed by the sheer volume of data available.

PS: October is #SustainabilityMonth on Bizcommunity, so keep an eye out for our exclusive interviews and features on local businesses doing what they can to ensure a better future for all!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
What do your clients say about you?
What do your clients say about you?

Ismail Schuster

Technology and the ability to share information has democratised the perception of brands. Customer opinion is more influential than ever in determining brand perception... Read

How digital marketing can drive customer acquisition for financial brands
How digital marketing can drive customer acquisition for financial brands

Bianca Quinn-Diavastos

South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency... Read

Greer in action at one of Exponential's recent 'What has your data done for you lately?' presentations in New Zealand.
Use data to constantly innovate

Leigh Andrews

As we near the end of 2016, the recent data explosion means you now know more about your consumers' preferences than ever before. Tyler Greer, Exponential's head of strategy for the APAC region and South Africa, explains how to cut through the clutter of big data and use it to improve your business functioning... Read

IAB Digital Summit & Bookmarks 2016
The Bookmark Awards are open for entries

Issued by IAB South Africa


INNOVATION MONTH
The Enovation team.
#InnovationMonth: The essence of digital marketing Enovation

Leigh Andrews

Picture a marketing team of five, all extreme coffee addicts under the age of 25. Imagine the implications of harnessing all that innate digital know-how. That's Enovation. Find out about their plans to take over the world, despite a saturated digital market... read
Jugaad, the art of improvisation as an innovative mindset

Amandine Robin

Fashion and beauty, rolled into one.
#InnovationMonth: The beauty of programmatic advertising

Leigh Andrews

Take one part online fashion and beauty content. Add in programmatic advertising and networking opportunities. Mix well. What do you get? Hybrid digital agency and media house Amorphous Stride's latest offering, the FashionBeauty.Network. CEO Grant Shippey tells us more... read
#InnovationMonth: Navigating stories with VoiceMap's Iain Manley
#InnovationMonth: Navigating stories with VoiceMap's Iain Manley

Ruth Cooper

We chat to founder Iain Manley about city storytelling for #InnovationMonth. read
Image credit:  and
#InnovationMonth: Mastering innovation and marketing at retail

Bandile Ndzishe

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it... read
#InnovationMonth: Launch of SA's first 4DX campaign
#InnovationMonth: Launch of SA's first 4DX campaign

Pasqua Heard

Nitesh Matai, general manager for Nu Metro Cinemas, explains the 4DX cinema experience and Justin Inglis, national sales manager for Popcorn Cinema Advertising, shares the backstory to the first 4DX commercial for the new Jaguar F-TYPE SVR vehicle... read
One of the members of ABC Band ZA, Quinsee and Greyling.
#InnovationMonth: Firestarters ignited business creativity

Leigh Andrews

Ignite! was a session of TED-style turbo-charged talks with an innovative twist that ended off the 2016 SABC Education Innovation Summit with a definitive bang. Here's what you missed from a few of this year's 'firestarters' (that's Ignite! lingo for speakers at the event)... read
The pokèball submission.
#InnovationMonth: Using AR and VR for creative recruitment

Leigh Andrews

Augmented and virtual reality (That's AR and VR to the uninitiated) are making big waves in the creative industries - BBDO shows how they can also be used to add fun to your next Millennial recruitment drive... read
From credit-worthy to target-worthy: How predictive scoring is being used in marketing

Luke Turnbull

Collaborate to unlock competitive advantage
Collaborate to unlock competitive advantage

Farren Roper

How companies can use collaboration tools as innovation hacks... read
Read more
Biz Takeouts
[Biz Takeouts Podcast] 191: Ready to get your team moving with Uber for Business?
[Biz Takeouts Podcast] 191: Ready to get your team moving with Uber for Business?
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Busi Sizani... read

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Marketing
Performance marketing with Adclick Africa

Issued by Adclick Africa Media Group

Reach the right audience at the right time with TimeOne - Programmatic

Issued by TimeOne Group

Advertising
Image by 123RF
#TRENDING: The experience economy

Louise Marsland

In order to earn the attention of consumers, brands need to create experiences that they can share... read
Ad industry loudly mum on data costs debate
Ad industry loudly mum on data costs debate

Musa Msane

My industry, known for 'social rebelling' if not for 'consumer advocacy', is fabulously quiet on the data costs debate taking place in the market... read
AdFocus Awards 2016 finalists announced
AdFocus Awards 2016 finalists announced
The Financial Mail AdFocus Awards have announced the finalists for the event taking place on Wednesday 23 November at RoomFive in Rivonia... read
Wimpy's meat-loving Papa keeps SA smiling

Issued by FCB Africa

Swift copy - a free masterclass for non-copywriters

Issued by Red & Yellow

The Star Film Company wins big at African Cristal Festival 2016

Issued by The Star Film Company

Branding
An industry original: MOBI-Floor Branding Kits from Rocket Creative Design & Display

Issued by Rocket Creative Design & Display

Brand activation fosters engagement and inspires consumers to act

Miguel Correia, Issued by Zinto Activation Group

Celebrating a new look for Namibia's finest lager

Issued by Weathermen & Co

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

JP Kloppers

If the term 'Black Twitter' leaves you scratching your head, you're not alone... read
Cinema
Noem My Skollie to represent SA at the 2017 Academy Awards
Noem My Skollie to represent SA at the 2017 Academy Awards
The National Film and Video Foundation (NFVF) has nominated the feature film Noem My Skollie as South Africa's official selection to the 89th Annual Academy Awards (Oscars)... read
CSI
I have a dream...
I have a dream...

Danette Breitenbach

Ciao Bella, a women empowerment initiative aimed at uplifting the lives of young women, is the dream of Alarece Eaton, HR manager group of the MediaShop... read
Women in Action host awareness day for Childhood Cancer Awareness month

Issued by Universal Church of the Kingdom of God

Godllywood's self-help group learns another facet of a spirit of excellence

Issued by Universal Church of the Kingdom of God

Design
Johannesburg Design Week set for 2017
Johannesburg Design Week set for 2017
Dave Nemeth, who heads up Trend Forward has been appointed as a strategic partner to the Rand Show, to take this brand to new heights and positioning it as one of the world's leading "Design Centric" consumer shows... read
Digital
Augmented reality takes centre stage at Online Tuesday #7, presented by DQ&A

Issued by DQ&A Media Group

First Look, first prize

Lianne Godfrey, Issued by DQ&A Media Group

The SpaceStation welcomes Helene Siepman to their business development team

Issued by The SpaceStation

Native content - a brand's dilemma
Native content - a brand's dilemma

Charlie Stewart

The phrase 'native content' sends shivers down my spine, leaving me terrified and dumbfounded in equal measure... read
Seven top SEO tips for small businesses and entrepreneurs
Seven top SEO tips for small businesses and entrepreneurs

Tyron Love

Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable... read
Take that Ellen, my crack team is going to change the world!
#BehindtheSelfie with... Chris Rawlinson

Leigh Andrews

This week, we find out what's really going on behind the selfie with Chris Rawlinson, ex-Ogilvy/WPP, now creator of 42courses.com, a learning platform for the creative industries... read
Entrepreneurship
Entries to 4th Annual Premier Business Awards extended
Entries to 4th Annual Premier Business Awards extended
South African businesses wishing to partake in the 4th Annual Premier Business Awards have until 7 October to enter... read
Would your business come to a standstill without you?
Would your business come to a standstill without you?

Pieter Scholtz

A lot of people think that being the big boss means being the best at everything. They couldn't be more wrong, because that means your entire business is completely dependent on one person... read
Characteristics of a good entrepreneur
Characteristics of a good entrepreneur

Jonathan Stewart

The life of the entrepreneur can seem highly attractive to those looking from the outside. Who would not be attracted by the lure of greater freedom, independence and individual sovereignty... read
Events & Conferencing
Gearhouse - shaping the future of events

Issued by Gearhouse SA

International events and exhibitions Master Class comes to Cape Town

Issued by Scan Display

Exhibitions
Media 10 announces launch of Design Joburg
Media 10 announces launch of Design Joburg
Showcasing the very best of both international and local design, Design Joburg in collaboration with Media 10, is taking place at the Sandton Convention Centre from 12 to 14 May 2017... read
Pretoria HOMEMAKERS Expo 2016

Issued by HOMEMAKERS

Media
You're a news editor, and you don't even know it
You're a news editor, and you don't even know it

Garret Brent

Every time you hit like, click open a link, hover over a post for a while, etc., Facebook is gathering data about what you want to see on your news feed... read
Mobile
Choose the right solutions for a successful mobile strategy

Issued by TimeOne Group

OOH
The festive season is an essential time to use outdoor advertising

Issued by Tractor Outdoor

The adventure begins

Issued by Tag 8

PR & Communications
Image by 123RF
The Business Communicator's role in the boardroom

Daniel Munslow

As the role of communication continues to advance at board and executive levels, professionals also need to advance their game... read
KIA partners with RecordSetter for The World's Longest Test Drive in October

Issued by Kia Motors South Africa

Production
Terence Neale shortlisted twice at shots Awards

Issued by Egg Films

Promotions
Low-budget marketing ideas for small businesses

Boris Dzhingarov, Issued by Monetary Library

Radio
Get ready to turn up at the Kaya FM Dance Stage powered by Lucozade

Issued by Kaya FM 95.9

Winners of coveted OFM Awards announced

Issued by OFM Radio

Research
Nudge growth impresses

Issued by Nudge

Africa's shifting growth figures demand investor staying power

Issued by Nielsen

What to expect in 2017
What to expect in 2017

Chris Botha

I was tempted to write this article in the same style of that famous joke book "Everything that men know about women". This massively thick book, when opened, displays a multitude of blank pages... read
Ipsos launches Sense*Suite to guide early-stage product development

Issued by Ipsos

Vision Critical recognises nudge as Partner of the Year in 2016 London Summit

Issued by Nudge

Retail
Moving Tactics lead digital signage installer at largest mall in Africa

Issued by Moving Tactics

Social Media
Clinton wins the debate but not the war
Clinton wins the debate but not the war

Chris Waldburger

American presidential debates have very little to do with policy and debate - they are about who wins the narrative - be it by body language, demeanour, or a single hard-hitting 'zinger' aimed at the opposition's fatal flaw... read
Pokémon Go - the most profitable, popular and dangerous app in the world
Pokémon Go - the most profitable, popular and dangerous app in the world

Marthinus Van Rhyn

When the trailer for Pokémon Go released last year, it felt like the world had come to a standstill. The news that the coolest, most addictive game from the Generation Y's and Millennials' childhoods would soon be entering the real world was enough to send everybody into a frenzy on social media... read
Instagram is not just about the image
Instagram is not just about the image

Felix Erken

Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a visual brand story and sell products or services through appealing imagery... read
Youth Marketing
What's in store for Jason Levin

Issued by HDI Youth Marketeers

International
D&AD Impact Awards winners announced
D&AD Impact Awards winners announced
The winners of the first ever D&AD Impact Awards were announced on 27 September at The PlayStation Theater in New York City. 20 Brands and companies were awarded a D&AD Impact White Pencil... read
Malcolm Poynton elected LIA 2016 Integration Jury President
Malcolm Poynton elected LIA 2016 Integration Jury President
The London International Awards (LIA) has announced global chief creative officer of Cheil Worldwide, Malcolm Poynton, as the Jury President for Integration at this year's awards... read
D&AD announces Bruce Duckworth as this year's president
More International
Africa
DDB at African Cristal Festival awards
DDB Middle East & Africa: Network of the Year at African Cristal Festival
DDB Middle East & Africa named Network of the Year at the 2016 African Cristal Festival Awards... read
More Africa
Business
Entrenched VAT system still has some challenges
Entrenched VAT system still has some challenges
It's been 25 years since VAT was introduced in South Africa, and although it's efficient, there are still some areas that need refining... read
Multimedia
Episode 190: Ready to get your team moving with Uber for Business?
Episode 190: Ready to get your team moving with Uber for Business?
This week we chatted to Busi Sizani, Uber for Business Program Manager for Sub-Saharan Africa. We take a closer look at Uber for Business, a ride management platform built for companies big and small. One app for safe, reliable, and easy to expense rides globally. - View/Rate
New business
  • Y&R South Africa wins Amstel Lager account - more info
  • Sony TV Asia appoints Mediamark - more info

More accounts  Submit a New account
New appointments
  • AVATAR names Plaatjie as new CT managing director - more info
  • David O' Sullivan joins Hot 91.9 FM - more info
  • Verashni Pillay appointed to #HuffPostSA - more info
  • Bezuidenhout named Content Candy senior digital copywriter - more info
  • Outdoor Network appoints new key accounts manager - more info

More people  Submit a Person
Jobs offered
Senior Graphic/Digital Designer/Art Director - Johannesburg
StudioPeople Creative RecruitmentA small but up and coming design agency is looking for a skilled junior to mid designer who has a passion for design to join their diverse agency. Read more >>



Account Manager - Johannesburg
StudioPeople Creative RecruitmentAn international media/design agency is looking for an experienced account manager to join their team. Read more >>



Junior Digital Designer - Johannesburg
StudioPeople Creative RecruitmentA digital agency based in Craighall is looking for a junior digital designer to join their team. Read more >>



Search Marketing/PPC Campaign Manager - Cape Town
25AMAre you passionate about search marketing, performance media and paid social media, and looking to use your skill set to help our clients' businesses get attention and beat out their competitors? Read more >>



Online Sales Executive - Cape Town, Johannesburg
Bizcommunity.comJoin www.bizcommunity.com, SA's leading B2B news publisher in Cape Town and Johannesburg. We are looking for a talented and motivated individual who has a solid sales track record. Read more >>



Sales Consultant - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced sales consultant (Ref. MHF/349/0916). Applications close 10 October 2016. Read more >>



Creative Producer/Scriptwriter - Johannesburg
Global AccessThe Global Access creative agency is expanding its team. We are looking for a creative producer/scriptwriter to join us. Can you tell a good story? Then we want you. Read more >>



Front-End Developer - Johannesburg
We're looking for an experienced front-end developer who is obsessed with producing pixel perfect, award-winning work on deadline and under pressure. Read more >>

Mid-Heavyweight Copywriter - Johannesburg
Badger Holdings is on the hunt for a talented middle/heavyweight copywriter with agency experience to join our marketing team. Read more >>


Communication/Community Development Expert - Freetown
Communication and community development expert for the EU-funded boosting agriculture for food security project in Sierra Leone. Specialist with good understanding of agricultural value chain's stakeholders required. Read more >>


Account Manager - Johannesburg
Seeking target driven account manager to develop new business, five+ years experience. Marketing and promotional merchandise industry. R240, 000 plus, commission/incentives. Email CV to [[cv@mcs-i.co.za]] Read more >>


Designer/Video Editor/Animator - Johannesburg
"Ideas that move." We blend design thinking with production to craft visual experiences, that push brands forward. We are seeking designers, animators and video editors to join Fairchild. Read more >>


Graphic Designer/DTP Operator - Pretoria
Vibrant well-established print shop in Centurion requires a full-time graphic designer with essential experience. Email CV to hans@minutemanpress.com Read more >>





New events to diarise
Movie Night Under The Moon - Book Your Year-End Function - 5 Nov 2016, Johannesburg
Movie Night Under The Moon - Book Your Year-End FunctionGive your staff members the most memorable year-end function. Book your space now at the Movie Night Under the Moon, a unique outdoor experience. Read more >>



Social Media Marketing and Blogging Bootcamp
SA Biz Chat (Pty) Ltd - 4 Oct 2016, Somerset West


Internal communications with a purpose
Institute for the Advancement of Journalism - 5 Oct 2016 to 7 Oct 2016, Johannesburg


Short course in customer experience practice
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


Mastering Sales and Marketing Using Social Media Tools
NES Consulting - 16 Nov 2016 to 18 Nov 2016, Johannesburg


Government media - essential tools for communicators and journalists
Sol Plaatje Institute - 21 Nov 2016 to 25 Nov 2016, Grahamstown


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown


Upcoming events
PRISA Cyber Safety panel discussion in collaboration with SaveTNet and Norton Rose Fulbright - 6 Oct 2016, Sandton
Gain insight into cyber safety for digital communication. Industry experts: forensic analyst, legal expert from Norton Rose Fulbright, SaveTNet representative, SAPS cyber crime specialist and a strategic social media expert. Read more >>

Strategic view on B-BBEE
Enterprises University of Pretoria - 5 Oct 2016, Pretoria


Quotes
Christian Nestell Bovee
"Doubt whom you will, but never yourself."
Persian Proverb
"When it is dark enough, you can see the stars."
F. Scott Fitzgerald
"Vitality shows in not only the ability to persist but the ability to start over."
Malala Yousafzai
"Let us make our future now, and let us make our dreams tomorrow's reality."
William Hazlitt
"The more we do, the more we can do."

More quotes  Submit a Quote
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