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Marketing & Media South Africa

Unlocking your true business potential through audience insights and innovation

It's always interesting to find out just what your readers really think of your publication. If the feedback shared in the first session of last week's Media24 Lifestyle summit is anything to go by, the publisher is hitting the mark on every level for its target audience.

In sticking with what makes our audience smile, we looked at how Halo has added some feel-good humour to what's typically seen as a grudge purchase in their latest ad for insurer King Price, which aired during Carte Blanche last night.

Douglas Kruger also shares six reasons why it's critical to innovate in your business in the second installation of his 'Relentlessly Relevant' series. An unconventional reason is that business innovation unlocks hidden budgets.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Unravelling the true impact of reader feedback

Leigh Andrews

The third Media24 Lifestyle summit was held from Wednesday, 9 September to Friday, 11 at the Mount Nelson ballroom. I attended the first day and was blown away by the depth of their reader insights shared...

Read more >>



Ungrudging the 'grudge purchases' with nice humour

Leigh Andrews

Insurance is one of the biggest grudge purchases out there. So how do marketers communicate that their brand actually lets you feel 'ungrudged'? By adding some out-of-the-box feel-good humour, says Dean Oelschig, Director of Halo...

Read more >>



[Relentlessly Relevant] 2. Six reasons it's critical to innovate in your business

Douglas Kruger

Last year, I found myself on a squeaky leather couch in a TV studio along with a representative from Yellowwood marketing agency. We got to chatting about the respective reasons for our interviews...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 148: A new chapter at Adidas, with Sport 15 'Create Your Own Game'
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bradley Stern, Adidas Director Brand Activations... read more>>
Marketing
Three simple steps to create words that win

Eugene Yiga

The average person speaks over 15,000 words a day. But how much of what we hear (or read) do we remember? And are your words making an impact, or are they getting lost in all the 21st century noise? read more>>
Using all the pieces of the puzzle

Rolf Akermann

In the marketing/advertising industry, we are great at creating new words, names and abbreviations. It is hard to keep up with the jargon! Mostly it is simply re-naming something, or breaking a term or function up into smaller parts... read more>>
Brand South Africa adopting novel model to create partnerships

Issued by Octagon South Africa




Advertising
Publicis Groupe conquers continent with The Creative Counsel acquisition
It's official - Publicis Groupe has acquired The Creative Counsel in a move set to scale up its African expansion... read more>>
Celebrating amazing creative work with the 2015 AMASA Awards

Leigh Andrews

Wayne Bishop, MD of PHD Media and AMASA's Head of Awards Portfolio tells us what to expect from this year's AMASA Award entries as well as the Gala evening set for 1 October... read more>>
[Orchids & Onions] Casting net in the right place

Brendan Seery

The last time I had occasion to comment on the marketing efforts of Sea Harvest, it was to point out that it and its advertising agency had committed the cardinal marketing sin of producing work that in effect promoted its competitor... read more>>
The buzz around 34 and Jack Daniel's Tennessee Honey

Issued by 34

The mother of all parties is waiting!

Issued by Pendoring




Branding
Jumpstart your brand

Tamsyn Kiddle

So you have a business idea, capital, resources and infrastructure. Now what? New businesses are started every month. Many will struggle during the first few years - and half will fail... read more>>
CSI
Doing good is not enough

Leigh-Anne Acquisto

South Africa has a vibrant civil society landscape that is distinguished by passionate people, innovative projects and widespread collaboration... read more>>
Global Goals Campaign hopes to reach seven billion people in seven days
Set to engage the global cinema audience with the announcement of Global Goals to end poverty, injustice and climate change, the #WEHAVEAPLAN campaign will utilise the power of cinema to reach 'seven billion people in seven days'... read more>>
Kaya FM 67km Relay 2015: A resounding success

Issued by Kaya FM 95.9

Design
Flexible work patterns to affect workplace designs
Classic Business, hosted by anchor Michael Avery on ClassicFM, invited Pete Greaves, Technical Director: Buildings, Aurecon; Jeff Robinson, Development Leader: Property, Aurecon; and Adrian Maserow of AMA Architects to participate in a panel discussion on the future of office environments... read more>>
Calling creatives for Cape Town Carnival
Now in its seventh year, the Cape Town Carnival is taking place on Saturday, 12 March 2016, and its organisers are encouraging the public to volunteer or participate to bring the next carnival to life... read more>>
Colours of You SA: Show us your true colours

Issued by Boomtown

Grey Africa launches specialist branding design unit: Grey Design

Issued by Grey




Digital
Once upon a time...

Danette Breitenbach

Stories are part of who we are and technology has opened new ways for us to share our stories. Sponsored by Nedbank and Native VML in collaboration with 360 Degrees the 7th edition of the Digital Edge Live took place recently at the Sandton Convention Centre... read more>>
Special tech start-up secrets: social media and gamification FTW!

Leigh Andrews

Looking for an example of something game changing for the realm of e-commerce in Africa? Look no further than the i-Pay Payment Solution, an innovative tech business. CEO Thomas Pays talks us through the importance of self-belief and slight insanity when launching any business... read more>>
TMI is ranked in the top 10 private tech companies

Issued by The Media Image

Moving Tactics South Africa largest reseller of X2O Media worldwide

Issued by Moving Tactics

The SpaceStation is once again Digital Category winner at MOST Awards

Issued by The SpaceStation

Hendri Lategan appointed new CEO of Lima Bean

Issued by Lima Bean

Use cloud services to stay competitive

Issued by Trudon

10 tips to get your emails opened and read by your market

Issued by 360eight

Direct Marketing
An innovative marketing tool to showcase energy saving in industry

Issued by PocketMedia

Education
Red & Yellow Springboard launches in Jozi

Issued by Red & Yellow

Events & Conferencing
Captivating African consumers in a time of change
The theme of the first jointly hosted conference by the Marketers Association of Zimbabwe (MAZ) and Institute of Marketing Management South Africa (IMM) Interface 2015 is, 'Inspiring African Marketing Development'... read more>>
Bidvest on Broadway with Gearhouse

Issued by Gearhouse SA

Exhibitions
Destination design: Decorex Joburg draws décor fans in droves

Issued by Thebe Reed Exhibitions

Pretoria HOMEMAKERS Expo 2015

Issued by HOMEMAKERS

Magazines
Nex Media magazine driving the personalised message home

Issued by Sentient Publishing

New Media Publishing to launch brand new Shimmy Style magazine

Issued by New Media

Media
MOST Awards 2015: All the winners
More than 600 media leaders attended the 7th Annual MOST Awards ceremony at the Linder Auditorium on 9 September... read more>>
21st Century Fox-y National Geographic dealings
NEWSWATCH: Rupert Murdoch's 21st Century Fox adds the National Geographic brand to its portfolio, in a deal set to close later this year... read more>>
Pfizer Mental Health Journalism Awards open for entries
The 2015/2016 Pfizer Mental Health Journalism Awards are open for entries to help inform, educate and break down the stigma around mental health. Once again, three awards of R25,000 are being offered to print, online or electronic media... read more>>
Media monitoring app? ROi Africa introduces a game-changer!

Issued by ROi Africa

Mobile
Mobile is the future of banking

Issued by Oxygen8

Online Media
24.com removes comments section

Issued by 24.com

OOH
New Demo Stand launched

Issued by Right Stuff

DPI Concepts announces winner of 'Win A Custom Branded Deluxe 3m x 3m Gazebo' competition

Issued by Gazebo World

PR & Communications
[21 Icons Season 3] Athi-Patra Ruga
Ruga was selected for 21 ICONS South Africa Season III to honour his art forms that represent a counter proposal to ideas of nationhood and belonging... read more>>
[Behind the Selfie] with... Andre Fourie

Leigh Andrews

This week, we find out what's really going on behind the selfie with Andre Fourie, Strategic Communications Director at marcusbrewster... read more>>
Brand journalism at core of World Class communication strategy

Issued by Celebrity Services Africa

New thoughts on clients

Issued by Litha Communications

Amplicon and Captive Minds announce strategic partnership

Issued by Amplicon PR

Printing
[TrendTalk] Print needs to be 'sold' differently

Louise Marsland

If brands prize reaching consumers across all touch points wherever they are, why do media still have to justify using print to do the same?... read more>>
Folding box board is changed forever

Dries Badenhorst

Sappi Speciality Papers have announced the introduction of 'Atelier', a new concept in folding box board (FBB) that broadens Sappi's offering in both width and depth of virgin-coated fibre boards for the packaging market... read more>>
Production
4K and beyond: Canon launches two high performance 2/3" field broadcast lenses

Issued by Canon SA

Canon developing high-sensitivity network camera for long-range night-time surveillance

Issued by Canon SA

Ola! Films and Shout SA light up South Africa

Issued by Ola! Films

Canon enters 4K projection market with world's smallest and lightest model - the XEED 4K500ST

Issued by Canon SA

Recruitment
The newbie strategy

Jane Stevenson

Having recently changed career path, I find myself in a challenging space that can be incredibly frustrating, and ranked among the highest stressors in a person's life... read more>>
Research
Springleap extends creative insights division
Following the creation of Springleap's creative insights division in January 2015, the company has announced the launch of its Creative Insights Platform... read more>>
What SA thinks of the new Google logo
This week, we launch an exciting new 'Biz Online Insights' section. The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users... read more>>
On-demand video viewing rises to 35% of TV consumption
Ericsson's newly released ConsumerLab TV and Media Report 2015 reveals a 71% increase in watching video on smartphones from 2012, with nearly two thirds of teenagers' total TV and video viewing time spent on a mobile device... read more>>
Your consumer is better educated now, and expects more from life

Erik du Plessis and Neil Higgs

It was banned by the National Party in 1980. It was the number one song on the UK, USA and other hit parades in 1979. It was the ANC Youth League's battle song. It is remembered as "We don't need no education"... read more>>
Nudge reaches finals of international award for second consecutive year

Issued by Nudge

Latest consumer confidence index reveals South Africans' fixation with their finances

Issued by Nielsen

Start paying attention to your individual customers

Issued by Effective Intelligence

Retail
A long breath needed to invest into Africa

Danette Breitenbach

The 2nd African Retail Development Index, released on Tuesday, serves to emphasize once again that Africa has to be viewed as a set of different countries... read more>>
Blooming good business sense with SA Florist

Leigh Andrews

Nicholas Wallander and Fraser Black are founders of SA Florist, the successful start-up that recently wowed crowds at Tech4Africa with their Dragons' Den South Africa success story... read more>>
Sunglass Hut's custom-built promotional screens are grabbing attention

Issued by Moving Tactics

Social Media
Instagram scandal: Grove on 'unpaid leave', Cape Town Partnership boss speaks out

Graham van der Made

In the wake of the Skye Grove Instagram scandal, the CEO of Cape Town Partnership, Bulelwa Makalima-Ngewana on Wednesday issued a statement in support of Grove in her capacity as head of communications of the organisation... read more>>
Hipster Barbie shows us that 'plastic is not fantastic' on social media

Adam Hunter

I had a laugh at Gareth Cliff's Facebook post this week about Instagram's #socalitybarbie. This clever, brunette doll takes the mickey out of our social media community about living authentically... read more>>
Seven tips to help your brand dominate Instagram

Charles Mburugu

Instagram is one of the most popular social media platforms nowadays. In fact, more than 16 billion photos have been shared on this platform till date-- wherein, there's an average of 70 million photos being uploaded every day... read more>>
Twitter tips for SMEs
YouTube is the new black
Brace yourselves. More Instagram ads are coming

Barry Blassoples, Issued by DQ&A Media Group

Sponsorship
Sponsors ensure successful IPRA Congress in South Africa
The 2015 International Public Relations Association (IPRA) World Congress, in partnership with PRISA, takes place 27-29 September 2015 at the Sandton Convention Centre. IPRA has announced the 2015 sponsors... read more>>
TV
Red Cherry Media generated leads for TimeOff Timeshare Group on TV!

Issued by Red Cherry Media

International
Lisa MacLeod part of WAN-IFRA Newsroom Summit
The one-day Newsroom Summit will feature editors and media experts who are thriving in this environment, primarily at mid-size, small and regional newspapers, a sector that faces its own particular challenges... read more>>
Journalists get Facebook livestream capability
WASHINGTON, USA: Journalists and other public figures can now offer live video to their followers on Facebook, which announced plans Thursday to broaden the streaming service... read more>>
Apple presses deeper with new iPhones and more
SAN FRANCISCO, USA: Apple is bolstering its money-pumping iPhone line while looking to dive deep into businesses with iPads and dominate living rooms with Apple TV hardware tuned to app-loving lifestyles... read more>>
Instagram steps up advertising effort, adds 30 markets
SAN FRANCISCO, USA: Instagram unveiled plans on Wednesday to expand its offerings to advertisers, opening up possibilities for global marketing efforts on the Facebook-owned photo-sharing network... read more>>
Freelancers reporting on local conflicts up for awards
Mobile News Summit in Germany to unpack power of mobile
More International
Africa
Alliance for Accelerating Excellence in Science in Africa launches in Kenya
The Alliance for Accelerating Excellence in Science in Africa (AESA) is a new initiative that aims to help drive Africa's research agenda and build scientific capacity across the continent... read more>>
More Africa
New business
  • Flow wins Gauteng Tourism account - more info
  • ghd joins the Primall Media fold - more info
  • The Interior Specialists appoint Butter Knife PR - more info

More accounts  Submit a New account
People on the move
  • Lima Bean appoints new CEO - more info
  • Martin Frank joins Zoom Advertising - more info
  • 180 Amsterdam appoints new client services director - more info
  • Allianz welcomes senior underwriter - more info
  • Headhunters welcomes new shareholder and general manager - more info

More people  Submit a Person
Jobs offered
Content Creator - Lifestyle and Signature Events - Cape Town
Cape Town-based PR agency looking for brilliant PR writer and content creator to join our small specialist team working on our signature sporting and lifestyle events and clients. Read more >>


Digital Designer - Web Designer - Johannesburg
StudioPeople Creative RecruitmentMid-senior digital designer to join a creative agency in Woodmead. Read more >>


Research Business Development Associate - Johannesburg
SpringleapNew York and South African based startup, Springleap, seeks an energetic business development/sales associate to introduce our new Creative Insights Platform to brands and agencies. Read more >>


Reception/Admin Support - PR - Johannesburg
Duo MarketingDUO Marketing + Communications is searching for a bright, young, enthusiastic graduate who is looking to start their career in a dynamic agency environment in a junior admin/reception/project manager role Read more >>


New Business Development Manager - Johannesburg
Mo-TselengAre you a new business developer with a well-filled contacts book and a referenced, proven track-record of spotting and developing opportunities? Read more >>


SEO Expert - Cape Town, Remote
Wicked mid-level specialist SEO role at Cape Town's coolest digital agency. Do you have a minimum of three years' specialist SEO experience? This could be your dream job! Read more >>

Social Media and Content Manager - Cape Town
Manage social media and digital content for an international fashion accessories brand. Read more >>

Online/Offline Video Editor - Johannesburg
Post production staff required: Online/offline video editor with post-production assistant experience. Three to twelve month contract. Linden Johannesburg. Fluency in Final Cut Pro X essential. Only experienced applicants to apply. Read more >>

Sales Executive - Johannesburg
Join this award winning media specialist known for its innovative approach in various industries! Due to expansion, we require additional driven and talented sales staff. Read more >>



New events to diarise
Stokvel Indaba
NASASA (PTY)Ltd - 12 Sep 2015, Orange Farm

IDC's Enterprise Mobility Roadshow
International Data Coporation (IDC) - 16 Sep 2015, Johannesburg

Adobe InDesign's Digital Publishing Suite
AAA School of Advertising - 19 Sep 2015 to 14 Nov 2015, Johannesburg

Hippo School
Hippo Communications - 21 Sep 2015, Cape Town

Webafrica Digital Marketing Workshop
Webafrica - 25 Sep 2015, Johannesburg | 25 Sep 2015, Johannesburg

WordPress course
Wordpress Courses - 12 Oct 2015 to 13 Oct 2015, Durban

Southern Suburbs Network Event
Xtraordinarywomen - 20 Oct 2015, Cape Town

The B2B marketing planning masterclass
Marketec Holdings - 22 Oct 2015, Johannesburg

Social Selling - Grow Your Business on LinkedIn
LinkedIncome - 5 Nov 2015, Johannesburg

Technical report writing
Alusani Skills & Training Network® - 23 Nov 2015 to 24 Nov 2015, Johannesburg | 26 Nov 2015 to 27 Nov 2015, Durban

Upcoming events
Winning with Relationship Selling
Dale Carnegie Training - 15 Sep 2015 to 17 Sep 2015, Johannesburg | 14 Oct 2015 to 2 Dec 2015, Johannesburg | 23 Nov 2015, Johannesburg

IBM Business Connect 2015
IBM South Africa - 15 Sep 2015, Johannesburg

BizTrends 2015 Imbizo
17 Sep 2015, Sandton, Johannesburg

Project management for non project managers
PRISA - 17 Sep 2015 to 18 Sep 2015, Johannesburg

Beginners' art course
AAA School of Advertising - 19 Sep 2015 to 28 Nov 2015, Johannesburg

Quotes
Remez Sasson
"A positive attitude awakens inner strength, energy, motivation and initiative."
Bo Bennett
"Having a positive mental attitude is asking how something can be done rather than saying it can't be done."
Calvin Coolidge
"If I had permitted my failures, or what seemed to me at the time a lack of success, to discourage me I cannot see any way in which I would ever have made progress."
Henry Ford
"If you think you can do it, or you think you can't do it, You are right."
Joseph Campbell
"Opportunities to find deeper powers within ourselves come when life seems most challenging."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 148: A new chapter at ADIDAS, with Sport 15 'Create Your Own Game'.
Kaya FM 67 minutes relay for Mandela

  Twitter
@socialmedia2day
Apple introduced new #iPhones and iPads this week. How did people on social respond? http://t.co/qsO4bMNyKc http://t.co/ydurshMyp6 - Fri Sep 11
@Forbes
When Apple iOS 9.1 is released, it will include many more highly anticipated emoji characters: http://t.co/XUsFYZEkwn http://t.co/JkqJMaL7pu - Fri Sep 11
@TechCrunch
Will the Apple Pencil win over creatives? http://t.co/A5RKNC8MWv http://t.co/tI6QJftbsZ - Fri Sep 11
@mashable
Apple is not following Jobs' script and that's OK http://t.co/y3qfVmyxoK http://t.co/cAfQqdWaWg - Fri Sep 11
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