[Biz Takeouts Podcast] 148: A new chapter at Adidas, with Sport 15 'Create Your Own Game'

We chatted to Bradley about the repositioning of Adidas focusing on the heritage of the brand and football. We look at the latest campaign, Sport15 with some major football stars involved in the video. Go and create your own game featuring Messi, Bale, James, Özil, Müller, Rubio.

We look at how Adidas is taking digital seriously, by having an omnichannel approach to all marketing touch points to ensure the brand is staying ahead of the brand communications game.

Lastly, we look at the objectives of this campaign, and how it will be measured going forward.

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• Featured Job: Digital Media Strategist

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Podcast

If you missed the show, download (17.3MB) or listen to the podcast (18:56min).

Episode 148: A new chapter at ADIDAS, with Sport 15 'Create Your Own Game'.



Date: 10 September 2015 Length: 18:56min File size: 17.3MB Host: Warren Harding

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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