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Marketing & Media South Africa

Your brand and how to handle social media

Social media has handed a great deal of power to the consumer and it's a power that can be used for a brand's benefit... or not. Danette Breitenbach writes on how the responsive brand handles social media.

We've been rewired - or our brains have - and the way we think, read and shop has changed for good. Claire Cobbledick looks at how we now do many things so differently to the way we did in the past and asks: The internet has changed our brains: Has your company stayed the same?

Leigh Andrews is over her shock, and caught up with Michelle Atagana and the how and the why of Michelle's break up with the love of her life... Memeburn

Finally, we continue our [21 Icons - Season 2] and this week we feature Zubeida Jaffer.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


Oscar Pistorius: Monitoring brand value
Your brand has value. You might not be sure how much or where it comes from, but it still has value. This value usually relates to the products, people, and reputation surrounding it... read more>>

Michelle Atagana on breaking up with the love of her life... Memeburn

Leigh Andrews

Michelle Atagana, tech editor and women defender supreme, announced on Twitter on Friday that it was her last day at Memeburn...

Read more >>



Yo, Bro... Remember yo mo

Leigh Andrews

A #MoBro is nothing to do with Motown, or a mono-brow... though that's close, it refers to growing hair a little lower down on your face. If you've not taken part in the global #Movember trend before, here's why you should.

Read more >>



2014 Sunday Times Top 100 Companies results out

For the second consecutive year, Coronation Fund Managers has been named Top Company in the annual Sunday Times Top 100 Companies Awards...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke to Mike Silver from Stretch Experiential... read more>>
Loeries Creative Week Cape Town
NATIVE VML makes the top five at Loeries 2014

Issued by NATIVE VML

Media Freedom & Right to Know
Now e.tv's COO resigns
NEWSWATCH: Following the departure of Marcel Golding and Barbara Hogan from e.tv, the COO has now also resigned, reports Mail & Guardian and BD Live... read more>>
Marketing
Pete Case of Gloo on what it takes to keep winning awards

Leigh Andrews

You know an agency's got creative juices flowing when it names its Cape Town office 'Gloostad' and its Johannesburg version 'Glooburg'. Find out what makes digital dominator Gloo tick... read more>>
An integrated approach is the key to successful marketing

Diane Charton

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results... read more>>
Full house for the Johannesburg edition of the 2014 Integrated Marketing Communication Conference

Issued by Integrated Marketing Communication Conference

Advertising
Saatchi & Saatchi SA stick their heads above the rest at the Giraffes

Leigh Andrews

Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations over the final weekend of October, as they came out tops in Publicis Group's Giraffes Awards... read more>>
Recruitment advertising is not doing the job

Robert Reddick

Most employers are not getting the quality they deserve from their recruitment advertising these days... read more>>
Lions Innovation Festival highlights data, technology as powerful catalysts for creativity
FCB's Camdeboo Giant Flag phenomenon celebrates 45 years of Toyota Hilux
Joe Public United puts down new roots

Issued by Joe Public

FCB adds Pendorings to its 2014 trophy case

Issued by FCB South Africa

Joe Public's growth tree sprouts shiny thorns

Issued by Joe Public

Branding
Spinning branded content

Louise Marsland

When last did you read a press release to your child at bedtime? Never? So why are you asking your customers to read - and believe - your spin?... read more>>
Thoughts from GIBS' Brand Week

Issued by LiveMoya

7DKS keeps it fresh for Enterprise resealable packaging

Issued by 7 Different Kinds of Smoke

Blast Brand Catalysts takes CTM into overdrive

Issued by Blast Brand Catalysts

CRM
The responsive brand: how to handle social media

Danette Breitenbach

It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently... read more>>
Six of the worst customer service practices... and how to fix them

Andrew Cook

Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers... read more>>
Don't let your loyalty communications become a phishing risk

Simon Johnston, Issued by Striata SA

CSI
Primedia Outdoor sees if the shoes fit

Issued by Primedia Outdoor

UCKG Youth Power Group empowers people to say NO to addiction

Issued by Universal Church of the Kingdom of God

New record for the Algoa FM Boardwalk Big Walk for Cancer

Issued by Algoa FM

Design
Progress for ProNutro - Just Design upgrades another of SA's iconic brands

Issued by JustDesign

Digital
The internet has changed our brains: Has your company stayed the same?

Claire Cobbledick

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things... read more>>
Spotlight on digital advertising tricks at October Bright Day talk

Leigh Andrews

The power of paying attention, letting others be your information lemmings and a mangled version of Homer's Odyssey all came into play at the October Bright Day talk on digital advertising... Here's what you missed... read more>>
The Media Image paves the way for digital marketing

Issued by The Media Image

What is your digital media interaction policy?

Rudi Massyn

Selecting the right CMS platform

Nick Durrant

NATIVE VML wins silver Pendoring for Nedbank Ke Yona campaign

Issued by NATIVE VML

GraphicMail officially launches free email marketing e-courses

Issued by GraphicMail

TPP wins gold at the New Generation Social & Digital Media Awards

Issued by The Publishing Partnership

Answering the 'where' questions

Issued by AfriGIS

Direct Marketing
The Assegai Awards rewarding excellence

Issued by Assegai Awards

Get your PocketMedia solution for World Aids Day

Issued by PocketMedia

Education & Training
Telecoms call centres must create a learning culture

Ivanna Granelli

There are few workplaces that are as stressful as a telecoms operator's call centre. When a telecoms subscriber phones in, he or she is often already disgruntled because there's a problem with his or her service or bill... read more>>
Events & Conferencing
IPRA World Congress in Johannesburg offers top speakers on nation branding
The International Public Relations Association's (IPRA) World Congress, being held in Johannesburg in September 2015, offers José Filipe Torres, CEO and Founder of Bloom Consulting, and Msindisi Fengu, as keynote speakers... read more>>
Haunted by mistakes

Issued by Litha Communications

Summer, summer, summertime

Issued by 3D Deco

Microsoft campus activation 2014

Issued by Tungsten

Magazines
100 exclusive bottles of wine created by wine experts to celebrate 100 issues of Woolworths TASTE magazine

Issued by New Media

A new era for the official journal of the Institute of People Management

Issued by ITWeb

Media
Psychology of media: effects on emotions

Aviwe Nomnganga

The human brain has the ability to choose what to take in and what not to, but it can occur that it takes in whatever is in front of it without taking any notice of doing so... read more>>
SA's top food and health writers announced at Galliova Awards

Jessica Taylor

"The use of modern media and photography to illustrate the process and philosophy is the future." - Luke Dale-Roberts read more>>
Tears of joy and sadness touch the lives of radio and television presenters

Issued by Martin Glitz and Glamour

Mobile
Vodacom bug leaked user info
New reports claim that faulty security software at Vodacom led to the distribution of the cellphone numbers of the company's subscribers to websites they browse on their phones... read more>>
Vodacom, your cell number, and those third parties
Mobile and the retail revolution

Jarrod Payne, Issued by Millward Brown

IAB SA and MMA invite you to a morning of mobile!

Issued by Mobile Marketing Association

TNS adds its voice to inaugural MRMW Africa conference

Issued by TNS South Africa

Newspapers
Community newspapers and the business of education
Some 41% of local title readers are influenced by their newspaper when choosing an educational institution... read more>>
Online Media
Vote for your favourite local celebs in the inaugural Channel24 Awards

Issued by 24.com

Food24 - thousands of survey respondents give their Banting insight

Issued by 24.com

PR & Communications
[21 Icons - Season 2] Zubeida Jaffer
21 ICONS South Africa has featured its fourteenth icon of its second season: Zubeida Jaffer, award-winning South African journalist and author... read more>>
Keeping it simple

Issued by Brand Alive

SA's top talent joins an international cast

Issued by Celebrity Services Africa

Production
Neil and Castle La Liga

Issued by Glasshouse Mobile Editing Solutions

Promotions
VavavavoOomph!

Susan Mottram, Issued by Oomph! Africa

Ho ho ho! It's off the shelf we go!

Issued by Expanding Branding

Radio
2015 MTN Radio Awards add 'Field News Reporter' to categories
Entries have opened for the 2015 MTN Radio Awards, which have added 'Field News Reporter' to the categories, following suggestions by constituents within the industry... read more>>
Recruitment
[BizCareers] How to tackle contract and discrimination issues

Juliette Attwell

In this week's BizCareers column, Juliette Attwell answers questions related to contract and discrimination issues... read more>>
Why hiring the right employees is the key to business success

James Timpson

It's an understated fact that employees are the foundation of every business. It's not easy to find people who are motivated and ambitious - especially in an entry-level position - so if you do, best hold on to them... read more>>
Research
Innovation is key to our global competitiveness

Albert van Jaarsveld

On 3 September, the World Economic Forums released its 2014-2015 Global Competitiveness Report. Unfortunately, South Africa's over-all ranking has dropped by three points from 53 to 56... read more>>
Spotlight to reveal the environmental performance of South Africa's largest companies

Issued by Prompt Research Insights

Retail
ElastiTote: sampling made simple

Issued by Pyrotec

Shoppers become part of sustainable product design - by simply throwing things away

Issued by NATIVE VML

Sales
[NewsMaker] Catherine Robson

Louise Marsland

Louise Marsland chats to Habari's Catherine Robson in our regular [NewsMaker] series. read more>>
Sales made simple

Pieter Scholtz

Social Media
Facebook Rooms: what it could mean for your company

Jason Perelson

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company? read more>>
Instagram success, what business can learn from Khaya Dlanga

Zimaseka Njomi

DigitLab #SpeakSocial course is coming to JHB

Issued by DigitLab

Sponsorship
Art and business become one at the second BASA Arts in Business Symposium

Issued by Business and Arts South Africa

TV
What now for e.tv?
NEWSWATCH: According to a Mail & Guardian report, following recent events at e.tv, there are some questions over the future of the broadcaster. read more>>
HCI's Golding and Hogan both quit

Paul Vecchiatto

The intrigue surrounding Hosken Consolidated Investments (HCI) deepened when executive chairman Marcel Golding quit along with Barbara Hogan‚ a non-executive director and former cabinet minister‚ over allegations of political interference at TV station e.tv. read more>>
Motsoeneng challenges suspension ruling
e.tv: Golding claims of ANC/Sactwu threat to editorial independence refuted
e.tv's Golding goes
International
LIA 2014 winners announced
LONDON, UK: The winners of the 2014 LIAs are announced today. The results are posted online and can be accessed on the LIA website. read more>>
NY Times narrows loss, sees progress in digital
NEW YORK, US: The New York Times Co says it has narrowed its losses from the same period a year ago, while touting progress in its transition to a digital news operation. read more>>
Samsung's profits plunge to three-year low
SEOUL, SOUTH KOREA: Samsung reported its smallest quarterly profit in nearly three years as its key smartphone business faltered under competition from Apple's iPhone 6 and Chinese handset manufacturers in an increasingly saturated market. read more>>
Time spent on Twitter falls prompting share price drop
SAN FRANCISCO, USA: Shares in Twitter sank more than 12% this week as disappointing user numbers overshadowed a doubling of income in its third quarter and sparked several analyst downgrades. read more>>
Euronews Campus growing recognition at renowned European universities
Still time to enter 2015 Automobile Advertising of the Year
IBM offers analytics platform for Ebola fight
More International
Government
Labour Appeal Court almost doubles judgments

Professor Paul Benjamin

This year the big question in labour law has been when the Labour Relations Act (LRA) Amendments will come into effect. read more>>
Silo collapse results in load shedding across SA

More Matshediso

Power utility Eskom said there'd be load shedding across South Africa from this Sunday. Wednesday evening and the whole of Thursday are marked as high risk for power cuts. read more>>
What's happening at Mandela Sport and Culture Day
Plan for this year's Nelson Mandela Sport and Culture Day on 22 November have been unveiled by Arts and Culture Minister Nathi Mthethwa. read more>>
Durban to host 2016 International HIV/Aids conference
Preparations are well underway for the 2016 International HIV/Aids Conference, that will be held in Durban. The city is hosting the conference for the second time. read more>>
Change in BCEA can lead to claims against employers

Professor Paul Benjamin

Madiba's legacy continues to fill hearts and stomachs of children
Masibekela Recreational Park officially launched
The rise of South African-Angolan relations

Shamin Chibba

HIV prevention's research remains high on SA agenda
NPA to appeal Pistorius' conviction and sentence
More Government news
Motoring
Corolla Quest ticks the right boxes

Henrie Geyser: motoring editor

The Toyota Corolla has been one of South Africa's favourite cars for many years and when the Japanese carmaker decided to trim some fat (and rands and cents) off its previous Corolla and to rebadge it as the Corolla Quest, it struck gold because it immediately hit a bulls-eye with the penny-wise market. read more>>
More Motoring news
Travel
Hyatt ends Oubaai Golf Resort & Spa link
More Travel news
New accounts
  • Snapplify signs Elkanah House to supply them with e-learning solutions - more info

More accounts  Submit a New account
People on the move
  • Hero appoints Warren Van Rensburg as new creative director - more info
  • 8Brand welcomes new design director to the team - more info
  • Megan Firth appointed as sales agent for Sony Entertainment Asia and Max

More people  Submit a Person
Jobs offered
Recruitment Consultant - Johannesburg
UDM InternationalA sales recruiter is required for a fast paced environment. Must love targets and be passionate about sales as a career Read more >>


Junior Technology Journalist - Muldersdrift
EE Publishers seeks dynamic, young, newly-qualified journalist with interest and aptitude in science, engineering and technology, for full-time employment in Muldersdrift area, Gauteng. Read more >>


Advertising Sales Executive - Cape Town
Primedia OnlineThe advertising sales executive will be responsible for the management/servicing of Cape Town based agency accounts and for bringing in new agency and client business. Read more >>


Advertising Sales Executive - Johannesburg
Primedia OnlineThe advertising sales executive will be responsible for the management/servicing of Johannesburg based agency accounts and for bringing in new agency and client business. Read more >>

Account Executive - Cape Town
Prima Arc is looking for an Direct Marketing skilled Account Executive to work on a high volume, detail driven key Financial Services account. Read more >>

Lecturer - Communication Design - Pretoria
Lecturer - communication design at Open Window Institute. Read more >>

Lecturer - Drawing and Illustration - Pretoria
Lecturer - drawing and illustration at Open Window Institute. Read more >>

Business Writer/Key Account Manager - Cape Town
Are you looking for a varied role that allows you to combine your excellent business writing and research skills with your interest in b2b marketing and customer relationship management? Read more >>

Sales Consultant - Cape Town
Stellenbosch University Sport Performance Institute (SUSPI) currently seeks to appoint a suitably qualified and experienced sales consultant (Ref.SPI/387/1014). Applications close: 12 November 2014 Read more >>

Outbound Sales Executive - Cape Town
Outbound sales executive for Springleap's Cape Town office. Will be working to grow our pan-African brand and agency client base. Read more >>

Account Manager - Johannesburg
Digital marketing agency, World Wide Creative is on the lookout for a mid-senior Johannesburg-based account manager who is a high-velocity self-starter. Read more >>

CRM Officer - Pretoria
CRM officer at Open Window Institute. Read more >>

Graphic Designer - Luxury Sector - Cape Town
Seeking exceptionally talented graphic designer for the luxury sector. Read more >>



New events to diarise
Marketing and Business Forecast 2015 - 25 Nov 2014 Johannesburg
Knowledge ResourcesAttend this exciting event on 25 November - participate in highly interactive sessions, gain crucial insight on the latest business challenges, risks, marketing trends and how to plan for the future. Read more >>


#SpeakSocial
DigitLab - 11 Nov 2014 Sandton

POPAI SA P-O-P Industry Awards 2014
POPAI SA - 13 Nov 2014 Johannesburg

3rd Annual Corporate Communications Conference
BizStrat - 19 Nov 2014 to 20 Nov 2014 Johannesburg

Social media basics
Multidimensions - 19 Nov 2014 Johannesburg, Sandton

Claim Your Space
True Media - 23 Nov 2014 Green Point, Cape Town

Women in Leadership Breakfast
Symphonia - 26 Nov 2014 Cape Town

Winners' Den: international business
cedric holdings - 28 Nov 2014 to 29 Nov 2014 Johannesburg

Emotive Branding and 23plusone
15 Jan 2015 Cape Town

PAs and Admin Professionals Summit - 2015
ABN Global Events - 27 Apr 2015 to 30 Apr 2015 Pretoria

Upcoming events
Diploma in Digital Marketing - 3 Nov 2014 to 5 Dec 2014 Cape Town,Johannesburg,Johannesburg, Sandton
The World's Top Digital Marketing course. Book for Nov & Dec classes in Sandton & Cape Town. Call 011 057 2317 or 072 209 2363 or email info@brandschool.co.za Read more >>


Power Series Breakfast - Selling face to face - 4 Nov 2014 to 6 Nov 2014 Cape Town,Durban,Randburg
Niche TrainingBring your team or clients to a Power Series Breakfast - this month on Selling Face to Face. Presented by Richard Mulvey, international speaker and sales trainer. Read more >>


Future Pavilion Cape Town 2014 - 5 Nov 2014 to 7 Nov 2014 Cape Town
Future Pavilion Cape Town 2014 brings Portuguese Technology to South Africa in November. From interactive games and innovative retail, to health solutions and impactful design. Read more >>


Assegai Awards Gala Evening - 6 Nov 2014 Johannesburg, Braamfontein
The Assegai Awards acknowledge and awards those whose direct marketing campaigns deliver exceptional results. Read more >>


Magazine journalism course
SA WRITERS' COLLEGE - 3 Nov 2014 to 29 Dec 2014 Countrywide

The business writing toolkit
SA WRITERS' COLLEGE - 3 Nov 2014 to 29 Dec 2014 Countrywide

Grammar for writers - English first language
SA WRITERS' COLLEGE - 3 Nov 2014 to 29 Dec 2014 Countrywide

Noticeboards
Short term office space required
[Premises] Two smal offices - accommodate one to two people, + small open plan
DTP/RFP/21/MKT/10/2014
[Tender] Invitation for proposals for the appointment of an advertising/marketing agency to assist with branding, marketing and advertising activities for the Dube TradePort for a period of three years.

More noticeboards  Submit a Noticeboard
Quotes
Harry Kemp
"The poor man is not he who is without a cent, but he who is without a dream."
George Whitefield
"Press forward. Do not stop, do not linger in your journey, but strive for the mark set before you."
Mark Victor Hansen
"By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands - your own."
Hans Christian Andersen
"My life will be the best illustration of all my work."
Haruki Murakami
"Everybody has to start somewhere. You have your whole future ahead of you. Perfection doesn't happen right away."

More quotes  Submit a Quote
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21 ICONS - Zubeida Jaffer
Episode 111: Stretch Experiential Marketing with Mike Silver

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