Creativity and clever marketing this #WomensMonth
Interbrand identified the global '
Breakthrough Brands' disrupting markets last week, and Louise Marsland explains key findings from the report in the 'Age of You' as well as the two African brands that feature in it. Well done to M-Pesa and Tuluntulu!
Still on the topic of getting your brand out there in these ever-more-complex times, Johan Hanekom explains
how to turn around any struggling business - "innovate or evaporate" and remember the customer is king...
Maria Berrios-Carter offers further food for thought by explaining how certain stores have been doing just this - making the customer king - by cleverly
marketing to parents through their kids. Unfortunately this creates demand for in-brand loyalty products that dominate social media over the society-boosting U turn vouchers, sold as a hand up to people living on the street and actually cheaper than those mini trolleys and animal albums in the long run.
Lastly, with #Loeries2016 kicking off next week, I held my final
creative conversation with a Loerie Awards' jury president, this time gaining insight from Susan Credle, FCB's global CCO and Loeries' jury panel leader for this year's TV, video and radio category.
We hope you have a restful, empowering Women's Day tomorrow - click through to our
#WomensMonth special section for a reminder of all the inspiring businesswomen we've featured so far this August.
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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 | Leigh Andrews On Thursday, 28 July 2016, Ann Nurock presented her Case Studies from Cannes presentation at Cinema Nouveau in the V&A Waterfront... read |
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 | Peter Cowan The key to any sustainability programme is just that - that it is sustainable; and has a long term view of sustainability or the company's long term survival, says Peter Cowan, Unilever chairman... read |
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 | There is no trade-off between business and sustainability, according to Unilever, which launched its Sustainable Living Plan, five years ago... read |
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 | Michael Baretta It's time for the world to embrace for-good marketing to make the world a better place, says Michael Baretta, a socially conscious marketing proponent... read |
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 | Inge West Investment solutions presents its fourth annual global survey on responsible investing... read |
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 | Harsha Prag Unlike previous generations, where a brand's role was very much focussed on helping consumers express themselves or gain social credibility, millennials are looking for brands to help them bring meaning to their lives... read |
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 | Jason Reid Imagine a first time luxury car-buyer deciding between Audi and BMW. In the past, the buyer would visit showrooms, take test drives, and sift through glossy manuals... read |
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 | Beverley Klein Kriya Gangiah is an MC, DJ, brand ambassador, actress, television presenter and digital leader. She's a busy lady, and has made a name for herself in all areas of the media industry... read | |  | Leigh Andrews Currently portfolio manager of digital marketing at Vodacom, Jeanine Ferreira lets us in on her female career inspiration as well as the importance of creating alternative digital solutions for international needs... read | |  | Leigh Andrews This week, we find out what's really going on behind the selfie with Josephine Buys, CEO of SA's digital trade body, the IAB SA... read | |  | Jessica Tennant Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business... read | |  | Leigh Andrews It takes more than 'sugar and spice and all things nice' to make it in today's tough economy - especially if you're bravely setting out as a lady boss. Read this advice from three successful female entrepreneurs before you get started... read | |  | Leigh Andrews Janette de Villiers, founder and executive producer of the female-run Groundglass boutique production company, has put the 'groundglass' back in the spotlight, and predicts we'll soon see an industry-wide creative revival. read | |
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 | Brendan Seery One of the most "unnatural" images (in terms of things done and added which are not present in the original product) is food photography... read |
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 | Chris Brewer South Africa hasn't always performed well in terms of quality of radio advertising... read |
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Issued by Joe Public United |
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Tim Malone, Issued by Grey |
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Issued by Arcade Content |
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Issued by Mortimer Harvey |
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Issued by FCB Africa |
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 | Joe Louw In 1949, in his book Nineteen Eighty-Four, George Orwell predicted a totalitarian state with continuous mass surveillance and a dilution of civil liberties by an all-powerful government. In many ways George Orwell's predictions have come true... read |
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 | Johan Hanekom Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries... read |
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Issued by Expand a Sign |
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Mercia Oliphant, Issued by Forever Friday |
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Wayne Powell, Issued by Mortimer Harvey |
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Issued by Naija Writers' Coach |
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Spero Patricios, Issued by Launch Factory |
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Issued by Maxim Festival |
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 | Wanda Matandela Local content is increasingly influencing the nature of box offices around the world and is likely to measurably drive how cinema and content converge for at least the medium term... read |
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Issued by Weathermen & Co |
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 | Mike Saunders In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly... read |
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Boris Dzhingarov, Issued by Monetary Library |
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Issued by Exponential |
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Issued by On the Dot |
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Issued by Flux Trends |
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Issued by Octagon South Africa |
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Issued by HOMEMAKERS |
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Issued by Scan Display |
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Issued by Universal Church of the Kingdom of God |
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 | The judging panel for the 2016 Loeries' Effective Creativity & Service Design category has been announced, with Gareth Leck, chief executive officer of Joe Public as Jury President... read |
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 | Its belief in the fundamentals of a free and fair media is a key motivation why Standard Bank has sponsored the Sikuvile Awards for the last five years and continues to do so... read |
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Issued by Tag 8 |
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Tim Bishop, Issued by Mobile Marketing Association |
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Issued by Surveway |
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Issued by Mamba Media |
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Issued by Son |
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Issued by 24.com |
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Issued by Tractor Outdoor |
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 | Deirdre Elphick-Moore A growing body of research shows that women are at a disadvantage in the communication arena: they are interrupted more than men, their ideas are often adopted by men as their own and being spoken down to is commonplace. Modern vocabulary reflects this with the adoption of words like "mansplaining" and "manologue"... read |
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 | Danette Breitenbach "In the early days I had a friend that told me she wanted to get into PR because all we do is "have coffee"... It's not that easy. You have to be current, creative, inventive, intuitive but most of all you have to have common sense...(which is often not very common)..." read |
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Boris Dzhingarov, Issued by Monetary Library |
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Issued by OFM Radio |
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 | mike broom The implementation is of the Protection of Personal Information Act, No. 4 of 2013 (POPI) is proceeding apace... read |
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Boris Dzhingarov, Issued by Monetary Library |
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 | Facebook on Thursday began updating its News Feed formula to cut down on "clickbait" headlines that promise much more than they deliver... read |
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 | Instagram on Tuesday put its own spin on a key Snapchat feature by letting users post "Stories" that eventually vanish from the Facebook-owned photo- and video-sharing application... read |
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Issued by Naija Writers' Coach |
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Issued by 25AM |
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Issued by Brand inc |
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 | Entries are now open for the 2017 AME Awards for World's Best Advertising & Marketing Effectiveness and include a new category to display Olympic-themed advertising and marketing... read |
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 | The full line-up of jurors for the Ad Stars competition, which runs from 25-27 August 2016 in Busan, South Korea, has been announced... read |
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 | Leigh Andrews Create a business that exists and even flourishes without you was the knockout lesson from BeingBossZA, a well-attended females-only business event explaining how to survive your first 1,000 days in business and beyond as a womentrepreneur this past weekend... read |
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- Tribeca Public Relations wins Tower Bridge - more info
- Stratitude wins Mercedes-Benz Fashion Week - more info
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More accounts Submit a New account |
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- Magna Carta appoints CEO - more info
- Clarion Events appoints managing director - more info
- New regional director for CIMA - more info
- New head of marketing and communications for Curro Holdings - more info
- New divisional director for Liberty Corporate - more info
- Curro Holdings appoints new media and marketing manager - more info
- Lions Festivals appoints managing director - more info
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More people Submit a Person |
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 | MyBroadband, South Africa's biggest and best online tech news publication, is expanding its editorial team. We are looking for a PR journalist who wants to work in online media. Read more >> |
 | Campaign managers create and facilitate a flourishing, streamlined ad operations workflow. Responsible for managing international (Spanish) digital campaigns to establish a high-quality customer service relationship on an everyday basis. Read more >> |
| Integrate buy-side ad servers with various products, assist team members, advising clients on the best setups; book digital campaigns and intermediate with clients while troubleshooting and managing administrative activities. Read more >> |
| Media traders know where best to buy inventory and audiences for clients using DSPs. Refine RTB strategies and maximise digital budgets according to required goals and ROIs. Read more >> |
| Campaign managers create and facilitate a flourishing, streamlined ad operations workflow. Responsible for managing international digital campaigns to establish a high-quality customer service relationship on an everyday basis. Read more >> |
| An internet savvy individual required to manage delivery of digital media/ emerging campaigns and projects for clients; brand and acquisition focused web and emerging media campaigns (locally and international clients). Read more >> |
 | Graphic designer/DTP required for label/packaging print shop. Read more >> |
| Hello Joburg is looking for young and vibrant individuals to join our prolific sales force - send us your CV - lets do business! Read more >> |
 | PR and events organisation requires PR junior to assist with minutes of client meetings and drafting of press releases. Other duties include media liaison, press launches, internal writing and proofreading. Read more >> |
 | Cape Town Tourism currently seeks to appoint a suitably qualified and experienced social media coordinator and content creator. Applications close 12 August 2016. Read more >> |
 | Effective Intelligence needs a spunky and self-motivated graphic designer that can assist us. Read more >> |
 | Tech startup delvv.io seeks motivated brand research intern to work on global branding projects. Read more >> |
| Lumoss Mouldings has an opening for a talented, well organised graphic designer with experience in CorelDraw, email marketing, and website updating in Joomla. Must be able to start immediately. Read more >> |
 | Join the company designing products for the biggest international movie studios like Warner Bros. and their movie entertainment brands like Batman, Tom and Jerry, Superman, Transformers and My Little Pony. Read more >> |
The Brand Collective, a full service design agency in Kloof, is looking for a dynamic designer to join our team. We help clients to find their voice - and shout! Read more >>Experienced senior creative director required as head of packaging for a top client. Studio management and creative direction experience are essential. Read more >>Media sales representative required for well-known agricultural publication. You will be expected to generate new business on both print and online advertising. Read more >>Experienced packaging designer required for a top client. Must have board packaging, brand collateral and POP/POS experience. Read more >>
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 Why do customers buy one product and ignore the other? What goes on inside their brains when they decide? Uncover these secrets and the fascinating world of Neuromarketing... Read more >> |
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Sponsorship for community soccer team[Sponsorship] We are a community soccer team looking for sponsorship for youth soccer development within our community to reduce crime. We aim to eradicate crime within our society. Tender opportunity - photographic and video services[Tender] Relief and development organisation, Islamic Relief South Africa, has a tender opportunity available for multimedia professionals with emphasis on video and photographic production. |
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Ralph Waldo Emerson "The creation of a thousand forests is in one acorn." Norman Vincent Peale "Change your thoughts and you change your world." Kevin Kruse "Life isn't about getting and having, it's about giving and being." T.S. Eliot "Every moment is a fresh beginning." Miranda Kerr "We all have bad days, but one thing is true; no cloud is so dark that the sun can't shine through." |
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