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How much do you trust the machine to understand the complexity of online behaviours?
Learn why marketers should care about the importance of statistical analysis when evaluating audiences.
In part two of our four part series on Trusting The Machine in Online Marketing we look at:
- The importance of statistical techniques in evaluation
- How to evaluate your audiences
- How machines can handle the complexity of online behavior and interests
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today's converging video landscape.
- VDX.tv releases 2021 holiday video advertising guide for brands and retailers22 Oct 10:09
- Household targeting's role in the cookieless future25 Jun 07:49
- Study from VDX.tv finds video advertising more effective across combination of CTV, desktop and mobile devices26 May 09:23
- How household targeting can improve engagement18 May 07:04
- VDX.tv releases a guide on 'advanced TV': What it is and how it can help drive results01 Jun 10:48
