30 Sep 2013

Marketing & Media South Africa

Taking offence

We all remember the Flora margarine advert and fallout that ensued, which is why Justin McCarthy tells us what an advert for a tub of margarine can teach us about the dangers of narrow self-interest.

Next stop... e.tv? Possibly not, but Bizcom's Warren Harding dusted off the old suit and hit the Red Carpet at the 35th annual Loerie Awards to bring us Loeries 2013: The Biz Takeouts video.

Moneyweb vs Media24 will be a precedent-setting case in the context of South African media law. Branko Brkic looks at the issues and reckons one outcome will protect media houses and publications intent on fulfilling their journalistic duties from aggregating predators.

So you thought being able to multitask is a strength. Tiffany Markman takes a look at Multitasking - the myth.

Sanef has responded to the report on transformation of print and digital media, and to end, [Biz Takeouts Podcast] 72 looks for a solution to the divide between business and IT.

Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)

PS Take a look at the latest ads in the Ornico ad showcase.

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Weekly top stories

What an advert for a tub of margarine can teach us about the dangers of narrow self-interest
[Justin McCarthy] A South African advertisement for Flora margarine recently caused a bit of a stir both here and abroad[1], raising some interesting questions about what constitutes offence. Read more >>
Get a Masters in Publicity
[Issued by Bizcommunity.com] Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising. Read more >>  visit press office >>


Biz Takeouts Radio Show & Podcasts
[Biz Takeouts Podcast] 72: A solution to the divide between Business and IT
Last week on Biz Takeouts, the Marketing & Media radio show, we looked at a solution to the divide between Business and IT, and also spoke about the upcoming Digital Edge Live event in Johannesburg. [twitterfall] Read more >>


Creative Week Cape Town
Loeries 2013: The Biz Takeouts video
Biz Takeouts show host, Warren Harding (@BizcomWazza), dragged his one and only suit out of the recesses of his cupboard, shook out the mothballs, and hit the Red Carpet at the 35th annual Loerie Awards... (video) Read more >>




Special Focus on Media Freedom & Right to Know
POIB - its good point (yes, it does have one)
[Rod Baker] NEWSWATCH: IFP MP Mario Oriani-Ambrosini says the fight against some clauses in the Protection of State Information Bill is SA's first real exercise in democracy, reports IOL. Meanwhile, Yunus Carrim will be in the hot seat over the SABC/MultiChoice deal, reports AllAfrica, e.tv has slammed the same deal, reports BusinessTech, and EWN reports on where some of our SABC licence fees have gone. Read more >>


Marketing

Advertising
Reflections on iconic South African brands
[Michael Wood] After celebrating South African Heritage Day - also widely known as Braai Day - take a moment to think fondly of those iconic brands that contribute to our heritage and who we are, unique in this world and proudly South African. Read more >>


Branding
Webfluential, new platform harnesses power of social communication
Webfluential, a powerful subscription-based platform that connects brands with consumers via credible social media influencers in order to realise the full potential of social communication. Read more >>


Design
ELLE Style Reporter semi-finalists announced
ELLE in association with Blackberry have announced the 13 semi-finalists in their Style Reporter competition. Read more >>




Digital
Be safe online
[Leaine Brebner] Never become complacent about online security. We are reminded of this fact, once again, with the news that ratepayers' personal information was exposed in August 2013, due to the City of Joburg's website security issues. Read more >>




Direct Marketing

Education & Training
E3 Errors are killing agencies
[Sid Peimer] Say for example there is a drug on the market that enhances creativity. Just say. We call that Drug A... Read more >>


Events & Conferencing
Five reasons to embrace technology at your events
[Susan Peimer] Getting the right audience to an event is the biggest challenge any event organiser faces. Read more >>




Exhibitions
Exhibition signage solutions - you only get one opportunity
[David Ross] Business exhibitions are wonderful opportunities to market a product, service or organisation to the right group of people. Read more >>




Media
Sanef responds to report on transformation of print and digital media
The South African National Editors' Forum (Sanef) says it welcomes the report of the Print and Digital Media SA (PDMSA) task team on transformation in the media industry. Read more >>


Mobile
eCommerce/mCommerce stream, Atlantis [Issued by Tech4Africa]

Newspapers
Business Day to shed jobs in bid to slash costs
[Moyagabo Maake and Adele Shevel] Business media group BDFM Publishers, a subsidiary of listed Times Media Group (TMG), will go on a second round of retrenchments to stem losses due to a drop in circulation and a drought in revenue. Read more >>


Online Media
#iam4rhinos campaign takes Twitter by storm
This week's World Rhino Day saw the virtual world unite behind the #iam4rhinos campaign to raise awareness about the world's rhinos, which are threatened by extinction due to poaching. Read more >>




Out of Home
Rotating your billboards? Think twice!
[Tatenda Chiweshe] So the media owner has sold you this seemingly great concept, where you get more reach for the same budget by moving your billboards from site to site every two weeks - nice! Read more >>


PR & Communications
Media relationships work two ways
[Marion Scher] I received an email this morning from a colleague who, some would think quite cheekily, asked me for my press listing for a particular industry... Read more >>


Production

Promotions

Publishing
Donna Rachelson launches second book
Following the success of her first book, 'Branding & Marketing You', Donna Rachelson has launched her second book 'Branding & Marketing You through Teams'. Read more >>


Recruitment
[BizCareers] Thinking of studying IT? Read further
[Juliette Attwell] This week we look at the best IT hardware qualifications to start off with if you're looking to head in this direction, as well as how to get into a role you're passionate about. Read more >>


Research
Multitasking - the myth
[Tiffany Markman] Tackling multiple tasks at once means faster results. Also, it's a great way to impress a boss. Correct me if I'm wrong, but I'll bet 'good multitasker' appears on every CV you've ever sent. But the newest thinking is, however, that multitasking is actually a weakness, not a strength. (video) Read more >>




Sponsorship
Paarl Media sponsors MPASA PICA Awards
Paarl Media is once again a sponsor of the MPASA PICA Awards, recognising excellence in the magazine industry, which motivates advancements and drives development within the industry. Read more >>


TV
Please Sir, can we have some more news
[Thamsanqa Malinga] I have accepted the fact that having three local 24 hour news channels does not give manna of news from South Africa and the rest of the African continent. Read more >>


Youth Marketing

International

Dubai Lynx website launches featuring innovations for 2014 festival and awards
DUBAI, UAE: The new website showcasing what's in store at the upcoming Dubai Lynx 2014 Festival and Awards has now launched. Read more >>

Fake online reviews get reality check
WASHINGTON, USA: Fake online product reviews have been around for years, fueled by unscrupulous marketers seeking to boost sales. Read more >>

Britain recruiting cyber-warriors
LONDON, UK: Britain is to set up a dedicated military unit to counter cyber attacks, the defence secretary announced over the weekend as he issued a call for technology-savvy new recruits to apply for jobs. Read more >>


More International


Partners

In the Zone with MWEB Entrepreneur: Ouma Rusks and Simba Chips
Ouma Rusks and Simba chips are two iconic food brands started by the entrepreneurial Greyvenstein family, in the small town of Molteno in the Eastern Cape. Read more >>



Ornico new ad showcase

Television
Volkswagen Tiguan
South Africa
Coca Cola
Cape Town Fish Market
ABSA

Radio
Outsurance
Maxidor
Minolta
Eset Smart Security
Bridgestone



Government

Work with us to go digital - Carrim
Communications Minister Yunus Carrim has called on the broadcast industry to work with government in speeding up the implementation of South Africa's digital migration. Read more >>

SA, Senegal to improve trade relations
President Jacob Zuma will today leave for his two-day state visit to Senegal, which is aimed at boosting the low levels of trade between the two countries. Read more >>

Telkom averts storm at AGM
Telkom averted another circus at its annual general meeting (AGM) on Friday, 27 September, after placating shareholders with last-minute changes to resolutions, including the proposed re-election of former chairman Jeff Molobela. Read more >>


More Government news


Lifestyle

Tsogo Sun wins Best Hotel Group
Tsogo Sun is the Best Hotel Group for business travellers, according to a prestigious award presented to the group at the recent Business Traveller Africa (BTA) Awards. Read more >>

The intimate face of fame
[Daniel Dercksen] Love and passion are shattered by the malevolent corruptness of fame and fortune in Behind the Candelabra, an intimate odyssey into the madness that was Liberace. Read more >>

Catch him if you can
[Eugene Yiga] Stuart Lightbody was once taught that our lives are not measured by the number of breaths we take, but by the moments that take our breath away. Now, fresh from performances at the Amsterdam Fringe Festival, the award-winning illusionist (and lecturer at The College of Magic) is creating moments of wonder in his new show. Read more >>


New accounts


Magna Carta retains Standard Bank PR account - more info
Irvine Bartlett secures New Media Publishing PR account - more info
MediaCom wins UN award for MY World work - more info
Macmillan SA digitally publish with Snapplify - more info
Mushroom Media growing at a steady pace - more info



People on the move


MediaCom recruits Jake Vander Linden to drive VW account - more info
Tuks FM appoints new station manager - more info
RubiBlue's blue-ming sales team - more info



Jobs offered

Group Digital Media Manager - Stellenbosch
A leading alcoholic brand company is looking for a group digital media manager to lead digital marketing within the company and ensure continuous inovation in digital deliverables. Read more >>


Group Account Director - Digital - Cape Town
Digital agency is looking for a group account director with five+ years' senior client service and digital experience to lead a portfolio of accounts. Read more >>


Account Director - Digital - Cape Town
Highly creative digital agency is looking for an account director to manage and grow a portfolio of digital clients to high standards of creative excellence. Read more >>


Account Director - Digital - Johannesburg
Highly creative digital agency is looking for an account director to manage and grow a portfolio of digital clients to high standards of creative excellence. Read more >>


Business Unit Director - Digital - Johannesburg
Highly creative digital agency is looking for a business unit director to lead a high performance client service team and deliver digital masterpieces to very high creative and strategic standards. Read more >>


Digital Designer - Johannesburg
Digital designer opportunity on diverse portfolio of brands within growing integrated agency. Read more >>


Senior PHP Developer - Johannesburg
iGroup, a technology-driven digital solutions company, is seeking a skilled, responsible and experienced PHP developer with remarkable work ethic to join an ever-growing team of developers. Read more >>


Head of Marketing - Financial Services - Sandton
Head of financial services marketing. Leading BEE financial services company seeks a candidate with extensive banking, investment or insurance experience. Read more >>


Group Senior Brand Manager - Cape Town
Rare opportunity to join a strong team and lead the brand architecture and CI on a leading financial services brand. Read more >>

Account Manager - Contract - FMCG Agency - Gauteng
Fantastic contract position for experienced Account Manager with five/six years agency experience on FMCG. This position is for a real go-getter. Salary: 25 to 28K p.m. Read more >>

TV Programming Head - Africa - Johannesburg
Zee TV is seeking a TV programming head to develop strategic initiatives for achieving and retaining a leading position for a portfolio of channels aimed at the mainstream African audience. Read more >>

Corporate Journalist - Durban
ThoroughTec Simulation is seeking an experienced and capable copywriter/journalist to form a vital part of the marketing department to create and drive outstanding content, fit for purpose across all communication channels. Read more >>

Advertisement Sales Executive - Johannesburg
Enjoy all the benefits of working for an established (est. 1975) and credible media company, while maximising the opportunities presented by the extreme disruption taking place in this space. Read more >>

Sales Representative - Bellville
Our client, leaders in metal packaging technology, is looking for a seasoned representative to work independently from their remote/home office environment. Read more >>

Executive Sales Consultant - KwaZulu-Natal
Executive sales representatives required throughout KwaZulu-Natal to sell advertising space in a high-end, coffee-table travel guide for a well established media and online publishing house in Durban. Read more >>

PPC Campaign Manager - Norwood
Gullan&Gullan are looking for an experienced, enthusiastic PPC campaign manager with a proven track-record in paid search marketing to manage PPC online marketing campaigns for our clients. Read more >>

SEO Consultant - Norwood
As an SEO consultant you will conceptualise and implement monthly SEO campaigns for our clients drawing on your experience and knowledge of best practices to achieve superior results. Read more >>

Account Executive - Norwood
G&G are looking for a dynamic, creative and industrious account executive with digital experience to assist in ensuring the smooth running of a number of existing accounts. Read more >>

Senior Sales Executive - Cape Town/Johannesburg
New Media is looking for a highly driven and successful sales executive to work on Taste magazine! Great communication skills and the ability to think outside the box are key. Read more >>

Assistant Editor/Technology Journalist - Muldersdrift
Print and electronic media publisher of four leading trade and technical magazines, based in Muldersdrift area, seeks junior assistant editor/technology journalist. Training and mentorship provided. Read more >>

Online Marketer - Johannesburg - Northriding
Fleet Street Publications is looking to recruit an enthusiastic online marketer with social media experience. The successful candidate will have direct marketing, analytical and project management skills. Read more >>

Sales Executive - Fourways
PA/Secretary - Centurion
PA/Secretary - Cape Town
Senior Art Director - Cape Town
Repro Intern - Cape Town
PA/Bookkeeper - Johannesburg



New events to diarise

Professional Diploma in Digital Marketing - 12 Oct 2013 to 26 Oct 2013 Cape Town,Sandton
The most sought after qualification in marketing in South Africa. Companies like MTN, Nedbank, Old Mutual, FNB and Liberty Life have sent their staff on our course. Read more >>

Brand Strategy course
BrandSchool - 9 Oct 2013 to 30 Oct 2013 Sandton
South African Chamber of Commerce and Industry
South African Chamber of Commerce and Industry - 9 Oct 2013 to 10 Oct 2013 Midrand
Vega: Image Evening
Vega School of Brand of Leadership - 10 Oct 2013 Pretoria
Diploma in Digital Marketing
BrandSchool - 12 Oct 2013 to 26 Oct 2013 Cape Town
Diploma in Digital Marketing
BrandSchool - 12 Oct 2013 to 26 Oct 2013 Sandton
AdForum
Future Group - 1 Nov 2013 Randburg
Creative Current Affairs Reporting
Institute for the Advancement of Journalism - 14 Nov 2013 to 15 Nov 2013 Johannesburg
Driving Customer Loyalty Excellence
UNI Strategic Pte Ltd - 18 Nov 2013 to 19 Nov 2013 Johannesburg
CTEX Career and Training Expo
CTEX - 5 Feb 2014 to 6 Feb 2014 Cape Town
Social Media 1 - Foundations
Quirk Education - 10 Feb 2014 to 17 Mar 2014 Cape Town


Upcoming events

Inbound Marketing Master Class - 3 Oct 2013 North Riding
In this course our inbound marketing manager will dive deep into the inbound marketing methodology and the success factors. Read more >>

The Nedbank Digital Edge Live - 3 Oct 2013 Johannesburg
The Digital Edge Live is a highly regarded thought leadership event and a must attend forum for marketing, advertising and communications professionals. Read more >>

Social Media Analytics Master Class - 4 Oct 2013 North Riding
ZASocial Media Academy invites you to join us for a social media analytics packed morning, where our social media analyst will take you through an intriguing social media audit. Read more >>

UCT Copywriting for Online Marketing Short course
GetSmarter - 30 Sep 2013 Countrywide
Business leadership - becoming management material
The Next Page - 1 Oct 2013 to 3 Oct 2013 Johannesburg
Fine art photography
Vega School of Brand Leadership - 1 Oct 2013 to 29 Oct 2013 Cape Town, Johannesburg
The IziCwe Code: out innovate your competitors
BrandOvation - 1 Oct 2013 Johannesburg


Quotes

Abraham Lincoln
"Whatever you are, be a good one. (via Brainy Quote)"

Ernest Shackleton
"Difficulties are just things to overcome, after all. (via Brainy Quote)"

Albert Einstein
"The value of achievement lies in the achieving. (via Quotes Everlasting)"

John Henry Newman
"To live is to change, and to be perfect is to have changed often. (via Brainy Quote)"




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