Most Read

  • Introducing TFGLabs: Investment in omnichannel technology continues to transform TFG
    Leading fashion and lifestyle retailer TFG shared its strategy to revolutionise the omnichannel experience and transform into Africa's leading high-tech omnichannel retailer. "We are laying the foundations to become the largest, most reliable and most profitable e-commerce destination on the continent; via a simplified, customer-centric approach, aimed at maximising group scale, minimising duplication and cost, and leveraging our incredible assets," shared newly appointed co-chief omni officer Claude Hanan. The announcement came as part of the retailer's 2021 financial year-end presentation. Issued by TFG (The Foschini Group)
  • Ster-Kinekor, SA State Theatre announce lineup of theatre productions
    Ster-Kinekor Theatres (SKT) and the South African State Theatre have announced the lineup of theatre productions that will be screened at cinemas across the country from 18 June 2021.
  • The Business Finance Bootcamp
    Five weeks, five free webinars to get your business fighting fit.
    10 July - 8 August
    Issued by OnlineX
Show more
Business services

Africa

More...Submit news
Advertise on Bizcommunity

Subscribe to industry newsletters

Donna Rachelson launches second book

Following the success of her first book, 'Branding & Marketing You', Donna Rachelson has launched her second book 'Branding & Marketing You through Teams'.
This expands beyond the scope of her first book, which dealt with the individual. She interviewed team members from Microsoft, Sanlam and four other organisations, expecting to run across similar criteria to those applying to personal branding and image. The outcome however, was so different that she changed the proposed title of the book.

Donna Rachelson

Functioning in a team


The concept of personal branding and marketing has become a hotly debated topic in commerce and industry in the last few years. Employers are more aware, particularly because of social media platforms, of the role that employees play as 'brand ambassadors' for their organisation. There has been a renewed focus on the attributes required by individuals to present themselves to optimum brand advantage.

Professor Nicola Kleyn from the Gordon Institute of Business Science (GIBS) says, "Her focus on branding at the team level makes a welcome contribution to an under-researched area." The book contains groundbreaking insights and busts several myths and stereotypes surrounding teams and how people function within them.

Rachelson states, "There is no one big secret to branding through teams, there are many."

Availability


The book, scheduled for launch on 4 October 2013, has already garnered critical acclaim by marketing luminaries such as Chris Moerdyk, Thebe Ikalafeng, Monica Singer, Jeremy Sampson and others. Mandy Collins, journalist and business writing facilitator, says, "Rachelson has achieved that rare thing - a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing."

Branding and Marketing You through Teams will be available in bookstores from the end of October, on Amazon.com and Kalahari.com as an e-book, and will be on offer at a slight discount directly from its website. The recommended retail price is R230; ISBN Number 978-0-620-57789-2. For more information, go to www.brandingandmarketingyou.com.
Comment

Related

News

Let's do Biz