Marketing investment | Bizcommunity

Marketing investment | Bizcommunity

News

Branding

Maria Sharapova joins Lewis Hamilton as global ambassador for CFI

24 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

The most trusted form of online advertising in South Africa

Online Media

The most trusted form of online advertising in South Africa

Issued by Broad Media 15 May 2025

Research

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Issued by Kantar 15 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

Marketing

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Issued by Kantar 15 May 2024

Arpan Sur, senior director, marketing, sub-Saharan Africa at Mondelez International. Source: supplied.

Marketing

Authenticity: The key to successful marketing in 2024

Arpan Sur 13 Mar 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

Marketing

Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Cannes Lions

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

Marketing

Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

Branding

Iconic global brand Nestlé world's most valuable food brand - again

31 Aug 2023

Branding

Coca-Cola: The world's most valuable and strongest non-alcoholic drinks brand

29 Aug 2023

Research

Heineken, Moutai and Moët & Chandon are the most valuable liquor brands

31 Jul 2023

Image supplied. Khensani Nobanda, 2023 IAB South Africa Bookmark Awards jury president at the recent Bookmarks Awards event

IAB Bookmarks Awards

#Bookmarks2023: Khensani Nobanda - why the Bookmarks are important

31 Jul 2023

Digital

Amazon overtakes Apple, becomes the world's most valuable tech brand

19 Jul 2023

Source: Supplied.

Pharmaceuticals

Brand Finance Healthcare 2023 Report reveals resilience amidst post-pandemic slump

7 Jul 2023

6 2023 IAB Bookmarks Awards finalists for Machine_

IAB Bookmarks Awards

6 2023 IAB Bookmarks Awards finalists for Machine_

Issued by Machine_ 27 Jun 2023

Media

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Research

The Kantar BrandZ Most Valuable Global Brands 2023

Issued by Kantar 14 Jun 2023

Research

Brand Finance Luxury & Premium 50 2023 led by Porsche... again

14 Jun 2023

Branding

Man City the world's most valuable football club brand; Real Madrid the world's strongest football club brand

7 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Branding

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Dermot Latimer is the CEO at Point Group. Source: Supplied.

Marketing

#Newsmaker: Dermot Latimer, Point Group's new CEO

Karabo Ledwaba 19 May 2023

The Golden Age for B2B brands with opportunity to untapped a further $1tn of business value

Branding

The Golden Age for B2B brands with opportunity to untapped a further $1tn of business value

11 May 2023

Source © Cristina Villar Martin Sustainability is growing rapidly in significance and its importance is extremely high in the cosmetics sector

Health & Beauty

L'Oréal: Beauty Queen of the cosmetics world

4 May 2023

Branding

MTN dominant as South Africa's most valuable brand

18 Apr 2023

Online Media

BusinessTech - The best place to advertise your brand

Issued by Broad Media 7 Mar 2023

4 alcohol consumption trends moving the market

Marketing

4 alcohol consumption trends moving the market

Issued by Tradeway 6 Mar 2023

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

The best place to reach South African IT business decision makers

Technology

The best place to reach South African IT business decision makers

Issued by Broad Media 13 Dec 2022

You can't shrink your way to greatness

Marketing

You can't shrink your way to greatness

Issued by Brandfundi 10 Oct 2022

Image supplied.

Marketing

Maintaining investment in brand is key for marketers

28 Sep 2022

Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth

Mobile

Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth

Issued by Affle India 17 Aug 2022

FMCG

Coca-Cola: Most valuable non-alcoholic drink brand globally

11 Aug 2022

Branding

Apple regains world's Most Valuable Brand status

Issued by Kantar 15 Jun 2022

Branding

South African brands lead the African continent - again

25 May 2022

Precision marketing isn't a new concept

Marketing

Precision marketing isn't a new concept

Muzi Mthombeni 17 May 2022