Click-through rates | Bizcommunity

Click-through rates | Bizcommunity

News

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 3 days

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Reach is nothing without intelligence

Marketing

Reach is nothing without intelligence

Julian Diaz, Issued by Omnisient 3 Jun 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

OOH

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Neil Clarence, Issued by Vicinity Media 25 May 2026

Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency

Marketing

Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency

Issued by Cape Marketing Agency 22 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

Candice Burgess-Look. (Image supplied)

PR & Communications

5 ways brands can optimise PR in the age of AI search

Candice Burgess Look 10 Mar 2026

Charne Munien is the strategy director at Rogerwilco. Source: Supplied.

Marketing

#BizTrends2026 | Rogerwilco's Charné Munien: Brands in the new age of answering machines

Charne Munien 21 Jan 2026

How AI is changing, and might kill, SEO

Artificial Intelligence

How AI is changing, and might kill, SEO

Courtney Chapple, Issued by Brave Group 4 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Lessons from the Runway: What advertising can learn from the fashion industry

FMCG

Lessons from the Runway: What advertising can learn from the fashion industry

Issued by Ebony+Ivory 17 Nov 2025

First SA Google Search CPC and CTR industry benchmark

Digital

First SA Google Search CPC and CTR industry benchmark

Issued by AdBot 31 Oct 2025

5 reasons to register A .Tech domain name

Services

5 reasons to register A .Tech domain name

Issued by Domains.co.za 14 Oct 2025

Social Media

Why keyword cannibalism is killing your SEO rankings

Thelma Ngoma-Mavhunga 13 Oct 2025

A new Eskimi study highlights South Africa in second place in running the most Gen Z-focused ad campaigns. (Image supplied.)

Youth Marketing

South Africa sets new standards with Gen Z-focused advertising

2 Oct 2025

Media

SA's commuters: The surprising market driving digital engagement

Wesley Dorning 5 Sep 2025

Euphoria Telecom's national marketing manager, Lauren Pybus.(Image supplied)

Marketing

5 B2B marketing strategies to outsmart AI and win your audience

3 Sep 2025

Source: © 123rf Chantelle Bowyer, founder and CEO at Metis Performance Marketing, looks at why Digital PR is the missing gear in modern SEO

PR & Communications

The new state of Search: Why Digital PR is the missing gear in modern SEO

Chantelle Bowyer 27 Aug 2025

PR & Communications

Why editorial credibility is your brand’s new north star in the age of AI search

Judith Middleton, Issued by DUO Marketing + Communications 25 Jul 2025

The loyalty effect! New report alert: What 6 billion emails say about rewards

Research

The loyalty effect! New report alert: What 6 billion emails say about rewards

Issued by Everlytic 23 Jul 2025

How dynamic creative is making ads smarter, faster and less boring

Advertising

How dynamic creative is making ads smarter, faster and less boring

Kyle van Rooi, Issued by Dentsu 15 Jul 2025

Unifying customer data is key to winning digital consumers

CRM

Unifying customer data is key to winning digital consumers

Kunal Badiani 7 Jul 2025

Measurement that matters: Turning omnichannel campaigns into real-world results

Advertising

Measurement that matters: Turning omnichannel campaigns into real-world results

Issued by Vicinity Media 3 Jul 2025

Location Bank announces groundbreaking white paper: The AI Disruption

Digital

Location Bank announces groundbreaking white paper: The AI Disruption

Issued by Location Bank 2 Jul 2025

Who owns digital?

Digital

Who owns digital?

Issued by Offernet 6 Jun 2025

Daily Maverick has won Best Digital Product. Source: Daily Maverick.

Media

Daily Maverick wins most Innovative Digital Product at Wan-Ifra's Digital Media Awards

7 May 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Life's too short – register a standout top-level domain name

Digital

Life's too short – register a standout top-level domain name

Issued by Domains.co.za 29 Aug 2024

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Advertising

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Issued by Vicinity Media 28 Aug 2024

WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life

Advertising

WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life

Issued by Vicinity Media 23 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

10 reasons why email marketing is still highly relevant

Marketing

10 reasons why email marketing is still highly relevant

Issued by Domains.co.za 8 Aug 2024

Understanding marketing vs advertising: Why businesses need both

Marketing

Understanding marketing vs advertising: Why businesses need both

Issued by AAA School of Advertising 24 May 2024

Email marketing: The affordable and effective strategy your business needs

Marketing

Email marketing: The affordable and effective strategy your business needs

Issued by Domains.co.za 20 May 2024

How to make the most of a .click domain name

Technology

How to make the most of a .click domain name

Issued by Domains.co.za 7 May 2024

How to create impactful township marketing campaigns that deliver

Marketing

How to create impactful township marketing campaigns that deliver

Issued by Think Digital 6 May 2024

Everlytic launches new playbook for email marketing success

Direct Marketing

Everlytic launches new playbook for email marketing success

Issued by Everlytic 22 Mar 2024

How a leading financial services provider reached 3.4m South Africans by advertising on BusinessTech

Financial Services

How a leading financial services provider reached 3.4m South Africans by advertising on BusinessTech

Issued by Broad Media 30 Jan 2024

Media

Motherland OMNi brand experience manager Molly Xulu on mastering the evolving media landscape

Issued by Motherland OMNi 22 Jan 2024

New insights for South African Black Friday e‑commerce email campaigns

E-commerce

New insights for South African Black Friday e‑commerce email campaigns

Willem Beckmann, Issued by Everlytic 20 Oct 2023

A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding

Digital

A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding

Issued by Gone Digital 11 Sep 2023

Delivering performance-based marketing

Marketing

Delivering performance-based marketing

Issued by Ebony+Ivory 18 Aug 2023