Brand safety | Bizcommunity

Brand safety | Bizcommunity

News

Tractor unveils new premium cladding for its DOOH network

OOH

Tractor unveils new premium cladding for its DOOH network

Issued by Tractor Outdoor 19 Sep 2025

Branding

As brand impersonation scams surge, Offernet launches Ravenwatch to protect South African businesses

Issued by Offernet 11 Aug 2025

Warc report: Top consumer trends shaking up next year’s spending habits

Advertising

Warc report: Top consumer trends shaking up next year’s spending habits

23 Jul 2025

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Media24 launches Match24 to deliver relevant ads without cookies

Advertising

Media24 launches Match24 to deliver relevant ads without cookies

Brent Smith, Issued by Media24 4 Jun 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Digital

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Shaune Jordaan, Issued by Hoorah Digital 26 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Source: © Goods Fox Tomorrow, Friday, 10 January, representatives of TikTok's parent company ByteDance will plead to the US Supreme Court to halt the decision of a looming ban later this month

Social Media

Implications of the banning of TikTok in the US

Danette Breitenbach 9 Jan 2025

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source: AdWeek Mark Read, CEO of WPP

Marketing

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Social Media

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

If you want to capture your customers' attention, advertise on the big screen

Advertising

If you want to capture your customers' attention, advertise on the big screen

Issued by aHead Marketing Services 1 Nov 2023

Membrana Media: Empowering publishers with enhanced video production solution

Digital

Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

Source: © Roberto Nickelson 2023 is the time for advertisers to hone their focus on contextually relevant environments says Mark Botha, head of digital at Mediamark

Digital

Contextual relevant digital channels count rather than scale

Mark Botha 27 Mar 2023

Tom Goddard. Source: Supplied.

OOH

President of WOO says collaboration is needed for industry success

13 Oct 2022

YouTube announces new ways for creators to make money, supporting the next wave of entrepreneurs

Services

YouTube announces new ways for creators to make money, supporting the next wave of entrepreneurs

23 Sep 2022

Source: © Super Straho with the launch of Amazon in South Africa next year, local brands need to be prepared

E-commerce

Brands can't ignore Amazon - here are some hard lessons from abroad

20 Sep 2022

Advertising

Gaming is a key advertising avenue for brands

Jamaine Chiwaye 14 Sep 2022

Nicole Capper, new VP of sales at Humanz. Source: Supplied.

Women's Month

#WomensMonth: Former Mrs South Africa Nicole Capper joins Humanz

Karabo Ledwaba 30 Aug 2022

Source: © seventyfour74

Publishing

Media24 - DoubleVerify partnership to enhance revenue

2 Feb 2022

Events & Conferencing

Have You Heard's in_Broadcasting launches conference series

Jessica Tennant 23 Nov 2021

Cheap data. An expensive mistake.

Marketing & Media

Cheap data. An expensive mistake.

Issued by Vicinity Media 11 Nov 2021

Purpose-driven ads: Reaching wider, while doing good

Advertising

Purpose-driven ads: Reaching wider, while doing good

30 Sep 2021

GroupM South Africa supports 100% Black-owned OOH media owners with the Inclusivity Support Program - "INC"

OOH

GroupM South Africa supports 100% Black-owned OOH media owners with the Inclusivity Support Program - "INC"

Issued by GroupM 6 Sep 2021

Events & Conferencing

INMA recognises 58 initiatives with top prizes in Global Media Awards

7 Jun 2021

Brands continue losing customer loyalty to cybercriminals, report reveals

Cybersecurity

Brands continue losing customer loyalty to cybercriminals, report reveals

Duane Nicol 1 Jun 2021

Carat releases findings from its 2021 Trends Report

Research

Carat releases findings from its 2021 Trends Report

Issued by Dentsu 25 Feb 2021

Programmatic advertising in Africa - a friend or foe?

Advertising

Programmatic advertising in Africa - a friend or foe?

Musa Kalenga & Samuel Segun 11 Feb 2021

WPP and TikTok announce global agency partnership

Marketing & Media

WPP and TikTok announce global agency partnership

3 Feb 2021

IAB South Africa rolls out Future of Measurement Survey

Research

IAB South Africa rolls out Future of Measurement Survey

Issued by IAB South Africa 11 Dec 2020