Big idea | Bizcommunity

Big idea | Bizcommunity

News

Your mass market strategy may be wrong. Here’s why

Marketing

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Issued by Brave Group 4 Sep 2025

Juno wins gold at 2025 Bookmark Awards for Chicken Licken®️campaign

Media

Juno wins gold at 2025 Bookmark Awards for Chicken Licken®️campaign

Issued by Juno Media 18 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

Cannes Lions

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

#Orchids&Onions: Renault's Duster ad is a breath of fresh air

#OrchidsandOnions

#Orchids&Onions: Renault's Duster ad is a breath of fresh air

Brendan Seery 3 Jun 2025

Kimberley Taylor, founder & CEO of Loop

How To Start Up

From student to CEO: 8 lessons for young entrepreneurs

Kimberley Taylor 30 May 2025

Consultancies are eating agencies’ lunch, and they're not slowing down

Digital

Consultancies are eating agencies’ lunch, and they're not slowing down

Shaune Jordaan, Issued by Hoorah Digital 8 May 2025

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

#OrchidsandOnions

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

Brendan Seery 14 Apr 2025

Ster-Kinekor, as the official representative to Cannes Lions, is proud to announce HeinekenÒ as the official sponsor of the Cannes Young Lions Competition for South Africa (Image supplied)

Cannes Lions

#Cannes2025: Heineken official sponsor of the Ster-Kinekor Cannes Young Lions Competition SA

27 Mar 2025

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Digital

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Shaune Jordaan, Issued by Hoorah Digital 26 Mar 2025

$The Creative Circle Best of the Year awards took place recently with TBWA\Hunt Lascaris taking Overall Agency of the Year (Image supplied)$

Advertising

Creative Circle Best of the Year awards: Honouring the Class of 76’ and 24’

Alex Goldberg 10 Mar 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: © LinkedIn Mike Wright, a Red & Yellow marketing student

IMC Conference

#NedbankIMC2024: Mike Wright – Making the right cut, lessons from butchery for marketing

Danette Breitenbach 3 Oct 2024

Preventing the lead agency to bleed agency scenario

PR & Communications

Preventing the lead agency to bleed agency scenario

Sarah Dexter, Issued by Mullen Lowe South Africa 13 Aug 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

Advertising

#Exclusive: An ECD’s guide to mastering ChatGPT prompts in advertising

Matthew van der Valk 22 Mar 2024

Meet the self-proclaimed "craving specialist" behind Chicken Licken's #CureTheCraving campaign

Advertising

Meet the self-proclaimed "craving specialist" behind Chicken Licken's #CureTheCraving campaign

Issued by Joe Public 1 Nov 2023

Source: © Rugby Dump That moment when Madiba donned the Springbok jersey at the 1995 Rugby World Cup final has been lauded as a masterclass for leaders says Parusha Partab, head of the IAB Africa Transformation (DEI) Council

Branding

Remember when we were leaders: How brands can shape nations and drive progress

Parusha Partab 30 Oct 2023

Image supplied. Impact BBDO Dubai and Wunderman Thompson Riyadh, Saudi Arabia have been awarded at the London International Awards

Advertising

Impact BBDO Dubai wins gold at LIA

12 Oct 2023

Natasha Goosen is the business unit director at One-eyed Jack. Source: Supplied.

Advertising

#BehindtheSelfie: Natasha Goosen, business unit director at One-eyed Jack

Karabo Ledwaba 13 Jul 2023

Innovative ideas to create a more sustainable office

ESG & Sustainability

Innovative ideas to create a more sustainable office

Issued by GO Content Lab 30 Mar 2023

Image supplied. The Young Lions competition finds the country’s leading young creative talent for an opportunity to showcase local excellence on the global stage

Cannes Lions

Registrations now open for Cannes Young Lions 2023

22 Mar 2023

Digital: It's fast, it's unpredictable and I like it

Digital

Digital: It's fast, it's unpredictable and I like it

Wilton Ackeer, Issued by Rogerwilco 16 Mar 2023

Marketing

5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

Image supplied: Ciarán Mckivergan, CEO and head of digital at 8909

Youth Month

#YouthMonth: Innovation in the face of disaster

Emily Stander 10 Jun 2022

Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions

Cannes Lions honours AB InBev with Creative Marketer of the Year

25 Feb 2022

Mediaheads 360 - 2022 a year of growth

Media

Mediaheads 360 - 2022 a year of growth

Issued by MediaHeads 360 21 Feb 2022

#BizTrends2022: Afrobeats, the new frontier for marketers

Trends

#BizTrends2022: Afrobeats, the new frontier for marketers

Danette Breitenbach 8 Feb 2022

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

Trends

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

Danette Breitenbach 11 Jan 2022

More about HaasXSwitch, Cape Town's new advertising agency

Advertising

More about HaasXSwitch, Cape Town's new advertising agency

Evan-Lee Courie 23 Nov 2021

5 reasons why your influencer campaigns might not be working

Social Media

5 reasons why your influencer campaigns might not be working

Natalie Mulvaney 22 Nov 2021

6 entrepreneurial lessons, learned the hard way

Entrepreneurship

6 entrepreneurial lessons, learned the hard way

Gideon Galloway 17 Nov 2021

Acces 2021 set to bring global music industry to Jozi

Music

Acces 2021 set to bring global music industry to Jozi

16 Nov 2021

#ACACelebratingDiversity: With Loerie Grand Prix winners Carl Willoughby and Sanele Ngubane

ACA Celebrating Diversity

#ACACelebratingDiversity: With Loerie Grand Prix winners Carl Willoughby and Sanele Ngubane

9 Nov 2021

Relationship status: It's complicated

Retail Marketing

Relationship status: It's complicated

Issued by Dentsu 25 Oct 2021

#Loeries: 2021: Simon Spreckley on judging Digital Crafts: Use of Technology

Loeries Creative Week

#Loeries: 2021: Simon Spreckley on judging Digital Crafts: Use of Technology

Evan-Lee Courie 15 Oct 2021

#Loeries2021: "Fight for that idea. It's as simple as that" - Keri-Ann Stanton

Loeries Creative Week

#Loeries2021: "Fight for that idea. It's as simple as that" - Keri-Ann Stanton

Evan-Lee Courie 14 Oct 2021

#WomensMonth: 'We need more women in untraditional positions of leadership' - Thandeka Gilbert, The Odd Number

Women's Month

#WomensMonth: 'We need more women in untraditional positions of leadership' - Thandeka Gilbert, The Odd Number

Evan-Lee Courie 31 Aug 2021

Unpacking SA rankings with Creative Circle chair Neo Mashigo

Advertising

Unpacking SA rankings with Creative Circle chair Neo Mashigo

19 Aug 2021

Entrepreneurship

Swift Hackathon entries open

16 Jul 2021

SA Mint commemorates 25 years of democracy with the launch of their new coin range

Marketing

SA Mint commemorates 25 years of democracy with the launch of their new coin range

Issued by Wetpaint Advertising 8 Jul 2019

True beauty shines when you believe - The Avroy Shlain Journey

Advertising

True beauty shines when you believe - The Avroy Shlain Journey

Issued by Wetpaint Advertising 4 May 2018