Marketing Mix | Bizcommunity

Marketing Mix | Bizcommunity

News

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Rand Show 2025: The ultimate destination for both visitors and exhibitors

Events & Conferencing

Rand Show 2025: The ultimate destination for both visitors and exhibitors

Issued by Rand Show 22 Oct 2024

Reddish Blue turns 1: A year of telling stories that matter

Digital

Reddish Blue turns 1: A year of telling stories that matter

Issued by Media24 15 Oct 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Razor PR crowned Medium Consultancy of the Year at PRCA Platinum Awards

PR & Communications

Razor PR crowned Medium Consultancy of the Year at PRCA Platinum Awards

27 Sep 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

#WomensMonth: How Iviwe Poti became a top digital marketing specialist at Isuzu SA

Dealers

#WomensMonth: How Iviwe Poti became a top digital marketing specialist at Isuzu SA

Imran Salie 30 Aug 2024

Gamification: The game-changer in your marketing mix

IMC Conference

Gamification: The game-changer in your marketing mix

Issued by IMC Conference 19 Aug 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

#BizTrends2024: Matthew van der Valk - 4 trends that will influence consumer spending

Trends

#BizTrends2024: Matthew van der Valk - 4 trends that will influence consumer spending

Matthew van der Valk 12 Jan 2024

How BusinessTech turbocharged Monocle’s marketing in South Africa

Online Media

How BusinessTech turbocharged Monocle’s marketing in South Africa

Issued by Broad Media 2 Jan 2024

Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024

Marketing & Media

10 trends for 2024 from WPP

18 Dec 2023

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing

Social Media

More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

OOH

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

Making the most of one-to-one email marketing at scale?

Marketing

Making the most of one-to-one email marketing at scale?

Issued by Rocketseed 2 Nov 2023

Marketing

Elevate your brand with contextually relevant content marketing on ayoba

Issued by Ayoba 11 Oct 2023

Marketing

Rocketseed unveils brand refresh to lead in one-to-one email marketing

Issued by Rocketseed 26 Sep 2023

Source: © 123rf Packaging design plays a valuable role in the consumer sales and ROI process at a retail level

Design

Packaging design: Playing a vital role in consumer sales and retail ROI

Issued by Just Design 22 Aug 2023

Advertising

Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

#ExtraCrispExtraSmooth: Heineken Silver launches across SA

Food & Wine

#ExtraCrispExtraSmooth: Heineken Silver launches across SA

Evan-Lee Courie 6 Jul 2023

Source: Supplied. Yellow Card's chief executive officer, Chris Maurice

Fintech

#AfricaMonth: How Yellow Card hit 1 million users in pursuit of inclusive finance

Katja Hamilton 18 May 2023

Marketers, we love what you're doing... now you can #DoMore with sponsorship

Marketing & Media

Marketers, we love what you're doing... now you can #DoMore with sponsorship

Issued by Bizcommunity.com 2 May 2023

Source © Desola Lanre Ologu

Marketing

Digital marketing: A shift in media strategy

Pieter Groenewald 13 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Research

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Dentsu Creative and TFG Media partnership has seen explosive growth in subscription sales

Magazines

Dentsu Creative and TFG Media partnership has seen explosive growth in subscription sales

Issued by Dentsu 7 Mar 2023

4 alcohol consumption trends moving the market

Marketing

4 alcohol consumption trends moving the market

Issued by Tradeway 6 Mar 2023

Radio & Audio

#WorldRadioDay: Radio is still king

Bathulisile Shongwe 13 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?

OOH

Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

Fluence Africa Influencer Festival - Saturday, 28 January 2023

Social Media

Fluence Africa Influencer Festival - Saturday, 28 January 2023

Issued by OnPoint PR 26 Jan 2023