Gen Z consumers | Bizcommunity

Gen Z consumers | Bizcommunity

News

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 23 hours

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

PayJustNow debuts on Takealot

Banking & Finance

PayJustNow debuts on Takealot

24 Oct 2025

Heineken Beverages is transforming its wine portfolio

FMCG

Heineken Beverages is transforming its wine portfolio

23 Sep 2025

South Africa’s Generation X hits its peak earning years but faces peak pressures, too

Research

South Africa’s Generation X hits its peak earning years but faces peak pressures, too

Issued by NielsenIQ 18 Aug 2025

The limited edition ice-cream launched in the UK.

Packaging

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Research

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Unwrapping South Africa's chocolate market trends

FMCG

Unwrapping South Africa's chocolate market trends

8 Jul 2025

Image credit: Fernand De Canne on Unsplash

ESG & Sustainability

Gen Z and the sustainability paradox: Why ideals and shopping habits don’t always align

Melise Panetta 7 Jul 2025

How South African youth are shaping the future of marketing

Youth Month

How South African youth are shaping the future of marketing

Issued by KLA 18 Jun 2025

SA wine industry maps bold future amid global and local pressures

Viticulture & Oenology

SA wine industry maps bold future amid global and local pressures

28 May 2025

Gen Z and Millennials are opting for rooibos. Here's why

Trends

Gen Z and Millennials are opting for rooibos. Here's why

13 May 2025

#WeeklyWineWrap: EU wine flexes muscle, Gen Z wallets stay shut, and RTDs keep climbing

Food & Wine

#WeeklyWineWrap: EU wine flexes muscle, Gen Z wallets stay shut, and RTDs keep climbing

Anna-Bet Stemmet 9 May 2025

Gen Z redefines trust in financial institutions

Research

Gen Z redefines trust in financial institutions

Issued by KLA 9 May 2025

Omnichannel shopping is unlocking new growth avenues for SA retailers

Retail

Omnichannel shopping is unlocking new growth avenues for SA retailers

Dean Hyde 29 Apr 2025

How South Africa’s Gen Z is redefining financial wellness

Research

How South Africa’s Gen Z is redefining financial wellness

Issued by KLA 2 Apr 2025

PayJustNow's CGI ads set new BNPL benchmark

Artificial Intelligence

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

How retailers can prepare for the R100bn e-commerce market

Retailers

How retailers can prepare for the R100bn e-commerce market

30 Aug 2024

Fairtrade Africa's Change Day 2024: Charting the path to ethical growth

Exhibitions & Events

Fairtrade Africa's Change Day 2024: Charting the path to ethical growth

29 Aug 2024

Branding

Should brands take a stance on social and political issues?

Geetanjali Saluja and Nitika Garg 29 Aug 2024

Trends retailers should consider to stay relevant to Gen Z consumers

Trends

Trends retailers should consider to stay relevant to Gen Z consumers

28 Aug 2024

Gen Z is turning pre-owned luxury into the new fashion frontier

Fashion & Homeware

Gen Z is turning pre-owned luxury into the new fashion frontier

27 Aug 2024

Advertising

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Image source: ttatty –

IP Law

Don't be duped: Tips to protecting fashion IP against replicas

Gaby Meintjes 30 May 2024

Reasons to invest in the global luxury goods market

Banking & Finance

Reasons to invest in the global luxury goods market

21 May 2024

Advertising

#Exclusive: An ECD’s guide to mastering ChatGPT prompts in advertising

Matthew van der Valk 22 Mar 2024

SA's liquor industry bounces back with 19.4% increase in sales

FMCG

SA's liquor industry bounces back with 19.4% increase in sales

14 Mar 2024

Social media trends: Just an annual echo?

Social Media

Social media trends: Just an annual echo?

Sean Cavé, Issued by Brandfundi 25 Jan 2024

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Source: © 123rf Sales director at Reach Africa, Leslie Adams discusses the boom in mobile gaming across the continent - and why audio is the future for in-game advertising

Mobile

The African Mobi Gamer: An untapped opportunity for advertisers

Leslie Adams 25 Oct 2023

Source: © 123rf 4 strategies Gen Z gamers can teach brands

Youth Marketing

4 strategies Gen Z gamers can teach brands

Dr Isolde Lubbe 26 Sep 2023

What are the Top 10 consumer trends in 2023?

Trends

What are the Top 10 consumer trends in 2023?

22 Sep 2023

Convenience is the name of the game for Gen Z consumers

CRM

Convenience is the name of the game for Gen Z consumers

12 Sep 2023

Self service must go hand-in-hand with personalisation to cater to all

CRM

Self service must go hand-in-hand with personalisation to cater to all

Vis Govender 5 Sep 2023

Source: Supplied. Atang Matebesi, the chief executive officer of Santam’s Client Solutions business.

Financial Services

Santam rebrands: Unveils Santam Switch

3 Aug 2023

#BehindTheBrandManager

#BehindtheBrandManager: Bhavna Mistry, senior brand manager at Heineken SA

Karabo Ledwaba 4 Jul 2023

Economy

Surging consumer debt balances in South Africa despite economic headwinds

29 Jun 2023

Source © Niall Wiggan In South Africa, loyalty programme owners are working hard to meet their customers and members where they are, now

Trends

7 loyalty programmes trends

20 Jun 2023

Sustainability in an unaffordable world

Branding

Sustainability in an unaffordable world

Issued by Human8 2 May 2023

Source: © Omkar Patyane There are four crucial touch points where data can be used to lead influencer marketing

Social Media

4 data touchpoints to lead influencer marketing

Casey Mantle 13 Apr 2023

Nurturing the growth of e-commerce in South Africa

E-commerce

Nurturing the growth of e-commerce in South Africa

Lauren Hartzenberg 2 Mar 2023

How SA's cash-constrained consumers are shifting shopping habits to save on costs

Research

How SA's cash-constrained consumers are shifting shopping habits to save on costs

20 Feb 2023

Image supplied.

Trends

3 priorities for retail success in 2023

Blessed Hwaire 21 Dec 2022

Economy

SA's consumer appetite for credit remains high

12 Dec 2022

Source: ©marushy -

Trends

Trends paving the way for the future of retail in Africa

Lauren Hartzenberg 4 Nov 2022