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It's in the science, stupid!Article

Joe Public United's group chief strategic officer, Laurent Marty, tackles the subject of a new age in marketing - namely, the rise and growth of science-based advertising. Here, he describes how strategic planners should embrace essential new insights in order to reach maximum efficiency through creative campaigns...

Laurent Marty 3 days ago

Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South Africa
Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South AfricaArticle

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in South Africa, which enables faster, better creative decisions to deliver business impact...

Issued by Ipsos 15 Sep 2020

Free webinar: The Evolution of Customer Engagement in the Covid-19 Era
Free webinar: The Evolution of Customer Engagement in the Covid-19 EraArticle

The Covid-19 Era is profoundly changing the way we engage customers...

Issued by Arora Online 11 Aug 2020

From tragedy to triumph: How a digital brand can emerge from a lockdown liquidation
From tragedy to triumph: How a digital brand can emerge from a lockdown liquidationArticle

When Associated Media Publishing closed its doors after 38 years, it sent a tragic message about business in the Covid-19 era: jobs would dwindle, and companies would liquidate. But it's not all bad news...

Issued by Arora Online 17 Jun 2020

#NewBiz: Ventureburn and Techpoint Africa announce new partnership
#NewBiz: Ventureburn and Techpoint Africa announce new partnershipArticle

News and information platforms for African tech startups Ventureburn and Techpoint Africa have announced a new partnership...

3 Jun 2020

M&C Saatchi Abel celebrates its 10th birthday - a decade of brave dreams
M&C Saatchi Abel celebrates its 10th birthday - a decade of brave dreamsArticle

M&C Saatchi Abel is celebrating its 10th birthday as one of the top-ranked, and one of the most rapidly growing, creative companies in South Africa...

Issued by M&C Saatchi Abel 25 Feb 2020

M&C Saatchi Abel supports SA survey on diversity in the industry
M&C Saatchi Abel supports SA survey on diversity in the industryArticle

M&C Saatchi Abel has pledged its support for the SheSays Survey on Gender Representation, the first-ever look at gender diversity in the South African advertising and marketing sector...

Issued by M&C Saatchi Abel 24 Feb 2020

Tanja Lategan has launched Enlight Strategic. Image supplied.
#StartupStory: Tanja Lategan launches digital transformation consultancyArticle

Tanja Lategan, the former CEO of Primedia Online and MD of full-service digital agency Creative Spark, has launched Enlight Strategic...

Juanita Pienaar 16 Oct 2019

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.
Context conquers platform: Connecting with the new-world consumerArticle

Ahead of Kantar's 'best liked ads of 2018' reveal, two sessions were hosted in Cape Town and Johannesburg on the art and science of media success, with a special focus on finding the right mix of channels and creative to #GetMediaRight...

Leigh Andrews 10 Jul 2019

Cobus Heyl is Burn Media Group’s new chief products officer.
Cobus Heyl announced as director, chief product officer of Burn MediaArticle

The Burn Media Group - which publishes Ventureburn and its sister site Memeburn - has announced Cobus Heyl as the company's new chief product officer...

13 May 2019

2019 Bookmark judges are announced
2019 Bookmark judges are announcedArticle

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2019...

Issued by IAB South Africa 8 Nov 2018

Source: training.adobe.com
Friends of Design Academy calls for applications for 2019 scholarshipArticle

The Friends of Design Academy of Digital Arts has announced that its Distinguished Talent Scholarship is open for applications for the 2019 academic year...

17 Sep 2018

Pricecheck Tech and E-commerce Awards 2018 winners revealed
Pricecheck Tech and E-commerce Awards 2018 winners revealedArticle

Takealot cleaned up at this year's Pricecheck Tech and E-commerce Awards, bagging four of the 14 awards presented, including the coveted E-commerce Service of the Year...

Lauren Hartzenberg 31 Aug 2018

Finalists announced for 2018 PriceCheck Tech and E-commerce Awards
Finalists announced for 2018 PriceCheck Tech and E-commerce AwardsArticle

The 2018 PriceCheck Tech and E-commerce Awards shortlist has been announced...

27 Aug 2018

Burn Media's founder, Matthew Buckland.
Burn Media to embark on aggressive growth after deal to go solo - BucklandArticle

The Burn Media Group, a media stable with publications that include Ventureburn and Memeburn, has broken away from M&C Saatchi Abel's digital agency Creative Spark and has embarked upon a new "aggressive" growth curve, says Burn Media's founder Matthew Buckland...

Stephen Timm 7 Jun 2018

Matthew Buckland.
Matthew Buckland on reigniting Burn MediaArticle

Matthew Buckland explains his latest role change at Creative Spark, what it means for Burn Media going forward, and the biggest digital media trends he's anticipating from 2018...

Leigh Andrews 24 Apr 2018

#Prisms2018: Meet young judge Warren Mposi
#Prisms2018: Meet young judge Warren MposiArticle

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

Jessica Tennant 20 Apr 2018

Mad Men's Roger Sterling (John Slattery) and Don Draper (Jon Hamm). © AMC.
Mad Men days are overArticle

Last week WPP sent a memo out to all staff changing tack on their work drinking policies. Sam Swaine reckons the party is coming to a close and the industry is finally shaking off the Mad Men stigma...

Sam Swaine 11 Apr 2018

#DesignIndaba2018: 'Best conference in the world'
#DesignIndaba2018: 'Best conference in the world'Article

The 23rd Design Indaba conference, taking place at the Artscape from 21 to 23 February 2018, kicked off with a reminder not to film proceedings and to keep phones on silent. Tweeting, Facebook check-ins and Instagram tagging were allowed - clearly, as it's all about sharing the inspiration...

Leigh Andrews 21 Feb 2018

Winners of the SAMIP Innovation Challenge announced
Winners of the SAMIP Innovation Challenge announcedArticle

Nine organisations, startups and nonprofits have been selected as winners of the South Africa Media Innovation Program's (SAMIP) first Innovation Challenge...

31 Jan 2018

Creative burnout
Creative burnoutArticle

Jessica Coombs of Native VML writes how dealing with creative burnout in all of its ugly forms is ultimately down to your company's culture....

Jessica Coombs 10 Jan 2018

#BizTrends2018: A short to-do list for the new year
#BizTrends2018: A short to-do list for the new yearArticle

Where does 2018 leave us mere mortals, all analogue by design, in a digital world that is catapulting forward at the speed of light...

Pepe Marais 8 Jan 2018

Design thinking has business potential
Design thinking has business potentialArticle

Some South African businesses have made design thinking a cornerstone of their success, such as banks and corporates, which by using these techniques, are able to develop prototypes of their best-known products in just a few days...

Jon Foster-Pedley 4 Sep 2017

#Newsmaker: Tanja Lategan leads the way for women in digital leadership
#Newsmaker: Tanja Lategan leads the way for women in digital leadershipArticle

Thursday, 17 August marked Tanja Lategan's first day on the job as new MD of Creative Spark. As it so happens to be Women's Month, we interviewed her to find out what it took to crack the so-called glass ceiling as a woman in leadership in the digital space and how she'd encourage other women to do the same...

Jessica Tennant 17 Aug 2017

Make a bad decision from time to time
Make a bad decision from time to timeArticle

Why creative success requires bravery and intuition...

Adam Weber, Issued by M&C Saatchi Abel 16 Aug 2017

Tanja Lategan, Creative Spark's new MD
Tanja Lategan appointed as Creative Spark's new MDArticle

Creative Spark has announced the appointment of new managing director, Tanja Lategan (former Primedia Online CEO), who will steer the digital agency through its next phase of growth and ramp up the company's integrated marketing offering...

14 Aug 2017

The M&C Saatchi Group SA announces two key digital appointments
The M&C Saatchi Group SA announces two key digital appointmentsArticle

The M&C Saatchi Group in SA has appointed Dallas du Toit as Creative Partner: Digital. In addition, Ernst van der Merwe has been named Creative Director at digital agency Creative Spark, part of the M&C Saatchi SA Group companies...

Issued by M&C Saatchi Abel 18 Jul 2017

PriceCheck Tech & E-Commerce Awards 2016 award winners
PriceCheck Tech and E-Commerce Awards open for nominations in JuneArticle

Nominations for entries into this year's PriceCheck Tech and E-Commerce Awards will open on 1 June and close on 15 June 2017...

19 May 2017

Trust Buckland to submit this highly unusual selfie!
#BehindtheSelfie with... Matthew BucklandArticle

This week we find out what's really going on behind the selfie with Matthew Buckland, MD and founder of Creative Spark, an M&C Saatchi company... Buckland was honoured with a special award for ‘best individual contribution to digital at this year's Bookmark Awards...

Leigh Andrews 9 May 2017

Big winner of the night Ogilvy, on stage for their best digital agency award.
All the 2017 IAB Bookmark Award winners!Article

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton...

Danette Breitenbach 16 Mar 2017

#DesignIndaba2017: Featuring future technologies and ideas
#DesignIndaba2017: Featuring future technologies and ideasArticle

Speakers from Google, Airbnb, MIT and other tech startups will share their future visions with design graduates and others from 1-3 March 2017...

27 Feb 2017

IAB announces finalists for Bookmark Awards 2017
IAB announces finalists for Bookmark Awards 2017Article

The IAB SA has announced the Bookmark Awards finalists for 2017. Following several weeks of judging, the panel has narrowed down a record number of entries into a shortlist of official finalists, each demonstrating talent and digital innovation in their respective categories...

22 Feb 2017

M&C Saatchi Group makes key leadership appointments following solid growth
M&C Saatchi Group makes key leadership appointments following solid growthArticle

On the back of an impressive year of growth for many of its newly acquired agencies, the M&C Saatchi Group (South Africa/Africa) has promoted Jerry Mpufane, Group Managing Director (Gauteng), to Chairperson of the M&C Saatchi Johannesburg Group of Companies...

Issued by M&C Saatchi Abel 15 Feb 2017

A guide to Instagram for SA brands
A guide to Instagram for SA brandsArticle

Although one of the younger social media platforms amongst the giants, Instagram is steadily making its way to the front of the line in capturing audiences of varying ages and interests...

Jennifer Human 25 Jan 2017

AVATAR cofounders Zibusiso Mkhwanazi and Veli Ngubane
Avatar and M&C Saatchi Abel mark SA agency landscape's first share swopArticle

Today, Avatar and M&C Saatchi Abel have announced a share deal that will see each of the agencies acquire a minority stake in each other's operations. Click through for more...

19 Jan 2017

#BestofBiz 2016: ICT
#BestofBiz 2016: ICTArticle

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices...

8 Dec 2016

IAB SA Bookmark Awards 2017 judges announced
IAB SA Bookmark Awards 2017 judges announcedArticle

The judges for next year's IAB SA Bookmark Awards have been announced, led by jury president John Dixon. The 2017 judges features more diverse industry players than ever before...

7 Dec 2016

New Generation Awards winners for 2016
New Generation Awards winners for 2016Article

Late last week, the fourth annual New Generation Social & Digital Media Awards were held at The Focus Rooms, Sunninghill in Sandton, where 100 awards were handed out...

18 Oct 2016

SA digital agency Creative Spark launches new look
SA digital agency Creative Spark launches new lookArticle

Creative Spark, an award-winning digital agency within the M&C Saatchi Group of companies, has announced a new corporate identity to reflect its culture of innovation and creative force as a business...

Issued by M&C Saatchi Abel 26 Sep 2016

Overall Winner, Takealot
PriceCheck Tech & E-Commerce Awards winners announcedArticle

South African comparison website PriceCheck hosted its inaugural Tech & E-Commerce Awards on Thursday, 23 September 2016...

Lauren Hartzenberg 23 Sep 2016

Huggies Baby Wipes, "Natural enough to sprout a bean"
Huggies Baby Wipes, "Natural enough to sprout a bean"Article

A new campaign for Huggies Baby Wipes offers a new 360º, virtual reality (VR) video, used as part of its in-store promotions and at exhibitions...

1 Sep 2016

Instagram "modernises" their logo
Instagram "modernises" their logoArticle

I'll make a confession, one of the first things I do in the morning is check Instagram. But this morning I couldn't find it. Why? Because they've "modernised" their logo...

Beverley Klein 12 May 2016

Chetty looking chilly
#DesignMonth [Behind the Selfie] with... Udesh ChettyArticle

This week, we find out what's really going on behind the selfie with Loerie Award-winning Udesh Chetty, visual effects supervisor at The Mill, Chicago, one of the biggest post-production houses in the world...

Leigh Andrews 23 Feb 2016

Mike Abel in the M&C SAATCHI ABEL gallery
From start-up to 'Agency of the Year' in five yearsArticle

Had you been in our empty "boardroom" on 1 February 2010, the first day of M&C SAATCHI ABEL's life, you would have heard me say as part of my opening sermon, "Our ambition is to be regarded as the most admired agency in South Africa in five years"...

Mike Abel 7 Dec 2015

Creative Spark acquired by M&C Saatchi PLC
Creative Spark acquired by M&C Saatchi PLCArticle

M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent digital agencies, Creative Spark...

27 Nov 2015

Burning bright with that special Creative Spark
Burning bright with that special Creative SparkArticle

They're five years old, have just opened a Joburg office, and have international presence in their sights (and sites!) Here's what's really going on at Creative Spark and Burn Media...

Leigh Andrews 16 Sep 2015

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO
[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEOArticle

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Graham Plant, CEO of Effective Measure...

27 Aug 2015

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