IAB announces finalists for Bookmark Awards 2017
Josephine Buys, CEO of IAB SA says, “We are thrilled with the response to the IAB Bookmark Awards this year. Each entry tells a unique story of how digital can be used to achieve relevant, lasting results in multiple sectors.”
The IAB Bookmark Awards honours individuals, agencies, publishers and brands that have produced creative and innovative work that delivers tangible results. Jury President John Dixon, CEO of Saatchi & Saatchi BrandsRock, leads the multi-talented 2017 jury panel that will select the ultimate winners in each category.
The diverse teams of judges represent agencies, publishers, private companies and niche businesses, which complement the refreshed list of entry categories. These include emerging technologies such as programmatic media, virtual reality, as well as the new Pixel for Purpose award, which recognises significant, positive social impact.
Says Buys, “A greater breadth of judging categories has been introduced in 2017. This list reflects the shifting disciplines and technologies within the digital industry. We look forward to recognising the pioneering work in these fields.”
Now in its ninth year, the Bookmarks promise to be the biggest industry celebration yet.
The winners of the IAB Bookmark Awards 2017 will be revealed at the Bookmark Awards ceremony on 16 March 2017 from 7pm at The Galleria in Sandton.
Tickets for the event can be purchased at IABDigitalSummit.co.za.
Summary finalists table
Entry Agency | Count |
---|---|
140 BBDO | 4 |
23Red & Jolly Good Digital | 1 |
24.com a Division of Media24 | 22 |
25AM | 3 |
4i | 2 |
Absa | 4 |
Aqua | 3 |
Aqua Online | 1 |
Base Two | 1 |
Between 10and5 | 1 |
Bizcommunity.com | 2 |
Bladeworks Post Production | 1 |
Bluegrass Digital | 1 |
BPM | 1 |
BrandsEye | 1 |
Burn Media | 1 |
CANSA | 1 |
Casimir TV | 2 |
Cerebra | 6 |
Clicks2Customers | 1 |
Clockwork Media | 2 |
COLONYHQ | 1 |
Conversation LAB and The Hardy Boys | 5 |
Creative Spark & Deep VR | 1 |
DDB South Africa | 2 |
DigitLab | 1 |
ECHO | 1 |
eNCA.com | 4 |
FleishmanHillard | 1 |
FOXP2 | 7 |
G&G Digital | 4 |
Giant Films | 1 |
Global Trolley | 1 |
Gloo@Ogilvy | 31 |
Gorilla Creative Media | 16 |
Grey Advertising Africa | 3 |
Happimo NPC | 1 |
Havas Boondoggle | 4 |
Hellocomputer | 15 |
Hellocomputer & FCB Cape Town | 5 |
Hellocomputer, FCB Africa | 7 |
Honeykome | 1 |
Iconic | 1 |
INJOZI | 2 |
INJOZI and Net#work BBDO | 5 |
Interactive Africa | 1 |
Joe Public United | 1 |
Joe Public United/Native VML | 7 |
KFM Radio - A Divison of Primedia | 5 |
King James Group | 23 |
Levergy Marketing Agency | 1 |
Liquorice | 17 |
Livity | 1 |
M&C Saatchi Abel | 1 |
Mark1 Media | 4 |
MEC Global | 2 |
Mindshare | 1 |
Mirum Johannesburg | 1 |
MOBITAINMENT etal, BRAND etal, Xpress Information | 1 |
NATIVE VML | 30 |
Net#workBBDO | 9 |
New Media | 1 |
Nona Creative | 3 |
Ogilvy & Mather Johannesburg | 22 |
Platinum Seed Digital Marketing | 1 |
Project Isizwe | 2 |
Publicis Machine | 6 |
R.O.I Digital | 1 |
Red & Yellow | 1 |
Retroviral | 2 |
Rogerwilco | 6 |
Saatchi & Saatchi Synergize | 5 |
SABC Digital News | 1 |
Safarinow | 1 |
Sanlam | 1 |
Sea Monster Entertainment | 1 |
Soccer Laduma | 2 |
Spree.co.za | 4 |
Striata Marketing Solution Pty Ltd | 3 |
Superbalist.com | 15 |
SuperSport | 1 |
SuperSport, Levergy, Aqua | 3 |
The Jupiter Drawing Room (South Africa) Johannesburg | 1 |
The Jupiter Drawing Room Cape Town | 5 |
Times Media | 2 |
TWO.AM Agency | 2 |
Unilever | 1 |
*Note that individual finalists were excluded in this table: Best Digital Student, Best Digital Youngster, Best Marketer, Best CTO, Best Individual Contribution to Digital.
All finalists
Category | Entry Agency | Brand | Product | Title |
---|---|---|---|---|
Digital Strategy | King James Group | Democratic Alliance | DA Elections 2016 | |
Digital Strategy | New Media | Woolworths | Woolworths | Today With Woolies |
Digital Strategy | Gorilla Creative Media | R&R Ice Cream | King Cone | Monster Craving |
Digital Strategy | Superbalist.com | Superbalist.com | The Way of Us x Superbalist 100 | |
Digital Strategy | Liquorice | Unilever | uGive | Do you give a click? |
Digital Strategy | Joe Public United/Native VML | Nedbank | Sponsorships | #GoSandile Twitter Track |
Digital Strategy | NATIVE VML | PASSOP | I am Muslim | |
Digital Strategy | Gorilla Creative Media | Unilever | AXE | You Gotta Dry |
Digital Strategy | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Digital Strategy | Ogilvy & Mather Johannesburg | Yum Brands | KFC Fill Up Meals | Fill Ups |
Digital Strategy | NATIVE VML | Nedbank | Greenbacks Rewards | #LoveGreenBacks |
Content Strategy | Ogilvy & Mather Johannesburg | Viacom - MTV | #LetsTalkColour | #LetsTalkColour |
Content Strategy | King James Group | City of Cape Town | Metro Police | Metro Police Ride-along |
Content Strategy | Joe Public United/Native VML | Nedbank | Sponsorships | #GoSandile Twitter Track |
Content Strategy | Gorilla Creative Media | Unilever | AXE | You Gotta Dry |
Content Strategy | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Content Strategy | Rogerwilco | Rogerwilco | WOLF - A Content Strategy Generator | |
Content Strategy | G&G Digital | Nashua | Nashua | The Solutions Lab |
Content Strategy | G&G Digital | Janssen | ADHD | MyADHD |
Content Strategy | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes |
Digital Campaign | Ogilvy & Mather Johannesburg | Cadbury | Cadbury Bubbly | Match The Ad |
Digital Campaign | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Digital Campaign | King James Group | Sanlam | Tax Free Savings Investment | Tax Free Savings |
Digital Campaign | Retroviral | RocoMamas | #ElectionBurger | #ElectionBurger |
Digital Campaign | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive |
Digital Campaign | Gorilla Creative Media | R&R Ice Cream | King Cone | Monster Craving |
Digital Campaign | Liquorice | Unilever | Knorr | Whatsfordinner with Dinner on Demand |
Digital Campaign | Joe Public United/Native VML | Nedbank | Sponsorships | #GoSandile Twitter Track |
Digital Campaign | NATIVE VML | PASSOP | I am Muslim | |
Digital Campaign | Gorilla Creative Media | Unilever | AXE | You Gotta Dry |
Digital Campaign | Hellocomputer & FCB Cape Town | CANSA | Testi-monials | |
Digital Campaign | Conversation LAB and The Hardy Boys | Inecto | Inecto Plus | Colour Catwalk |
Digital Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically Digital Campaign |
Digital Campaign | Ogilvy & Mather Johannesburg | Yum Brands | KFC Shakin Shakin Meal | Shakin Shakin |
Digital Campaign | Ogilvy & Mather Johannesburg | Yum Brands | KFC Fill Up Meals | Fill Ups |
Digital Campaign | Ogilvy & Mather Johannesburg | Yum Brands | Burrito | KFC Burrito |
Digital Campaign | NATIVE VML | BMW | BMW X1 | BMW Webjack |
Digital Campaign | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes |
Mobile Campaign | M&C Saatchi Abel | MWEB Fibre | Fibre Optic Internet | #MotherBuffer |
Mobile Campaign | Ogilvy & Mather Johannesburg | Vodacom | Vodacom NXT LVL Bundles | Vodacom NXT LVL Soccer |
Mobile Campaign | Net#workBBDO | Diageo | Tusker Lager | Team Kenya |
Mobile Campaign | Havas Boondoggle | Durex | The Big O | |
Mobile Campaign | Conversation LAB and The Hardy Boys | Sunlight | Sunlight dishwashing liquid | Wipe and Win |
Mobile Campaign | Gorilla Creative Media | R&R Ice Cream | King Cone | Monster Craving |
Mobile Campaign | Gorilla Creative Media | Unilever | AXE | You Gotta Dry |
Mobile Campaign | Liquorice | Unilever | Perfect Shishebo | The Mobile Game Show |
Mobile Campaign | Ogilvy & Mather Johannesburg | Yum Brands | KFC Shakin Shakin Meal | Shakin Shakin |
Mobile Campaign | DDB South Africa | Clorox - Glad | Glad Products | InstaGlad |
Mobile Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats |
Data-driven Campaign | Mark1 Media | Telkom | Phone Contracts | Telkom Summer Retail |
Data-driven Campaign | Striata Marketing Solution Pty Ltd | FNB | FNB card | R3 300 000 reduction in defaulting FNB credit card accounts due to Striata’s segmented and data driven email campaign |
Data-driven Campaign | Striata Marketing Solution Pty Ltd | FNB | FNB Card | Striata gets 160 550 FNB Card customers to change their banking behaviour with super influential, targeted email campaig |
Data-driven Campaign | NATIVE VML | Nedbank | Greenbacks Rewards | #LoveGreenBacks |
Integrated Multi-platform Campaign | Ogilvy & Mather Johannesburg | Vodacom | Vodacom NXT LVL Bundles | Vodacom NXT LVL Soccer |
Integrated Multi-platform Campaign | Ogilvy & Mather Johannesburg | Viacom - MTV | #LetsTalkColour | #LetsTalkColour |
Integrated Multi-platform Campaign | Net#workBBDO | Diagio | Tusker Lager | Team Kenya |
Integrated Multi-platform Campaign | King James Group | Glacier by Sanlam | The Perfect Life | |
Integrated Multi-platform Campaign | King James Group | Sanlam | The Conspicuous Savers | |
Integrated Multi-platform Campaign | Mirum Johannesburg | McDonald's South Africa | McDonald's Big Tasty | Take Big Tasty Back |
Integrated Multi-platform Campaign | Net#workBBDO | Chicken Licken | Rock my Soul Meal | Inner Peace Integrated Campaign |
Integrated Multi-platform Campaign | Gloo@Ogilvy | SABMiller | Castle Lite | Castle Lite presents Ziyabanda |
Integrated Multi-platform Campaign | Gorilla Creative Media | R&R Ice Cream | King Cone | Monster Craving |
Integrated Multi-platform Campaign | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger | WHOPPER Envy |
Integrated Multi-platform Campaign | Gorilla Creative Media | Unilever | AXE | You Gotta Dry |
Integrated Multi-platform Campaign | Liquorice | Unilever | Knorr | It's In The Bag |
Integrated Multi-platform Campaign | Joe Public United/Native VML | Nedbank | Sponsorship | #GoSandile Twitter Track |
Integrated Multi-platform Campaign | ECHO | KIA Motors SA | KIA Sportage 2017 | KIA World's Longest Test Drive |
Integrated Multi-platform Campaign | NATIVE VML | PASSOP | I am Muslim | |
Integrated Multi-platform Campaign | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Integrated Multi-platform Campaign | Aqua | MTN South Africa | #FillUpOrlandoStadium | |
Integrated Multi-platform Campaign | Hellocomputer & FCB Cape Town | CANSA | Testi-monials | |
Integrated Multi-platform Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats |
Integrated Multi-platform Campaign | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive |
Integrated Multi-platform Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically Integrated Campaign |
Integrated Multi-platform Campaign | 140 BBDO | Dunkin' Donuts | Dunkin' Donuts | Dunkin' Sooner |
Paid Search Marketing | Safarinow | SafariNow | PPC Business Data Boost | |
Paid Search Marketing | Mindshare | KFC | KFC | Always On Search |
Paid Search Marketing | Saatchi & Saatchi Synergize | Toyota | Vehicle Range | Driving Media Efficiency |
Paid Search Marketing | Aqua Online (Pty) Ltd | Mobile Telephone Network | Cellular Devices, Data, Voice and Content. | MTN Always On Search Strategy & Account Restructure |
Paid Search Marketing | 25AM | DirectAxis | Personal Loans | DirectAxis Paid Search Account Optimisation |
Organic Search Marketing | Conversation LAB and The Hardy Boys | Environ Skin Care | Environ Skin Care | Environ Search Engine Optimisation |
Organic Search Marketing | Saatchi & Saatchi Synergize | NAC | The Search Perfection Project | |
Organic Search Marketing | Saatchi & Saatchi Synergize | Procter & Gamble | Ariel | The Global Search Project |
Organic Search Marketing | Clicks2Customers | Virgin Active | A Total Organic Workout | |
Organic Search Marketing | Rogerwilco | Triumph | Giving Triumph a Lift | |
Display Advertising | Hellocomputer | Toyota | Toyota Hilux Tougherer Load | |
Display Advertising | TWO.AM Agency | Hasbro | Kylo Ren Delux Electronic Lightsaber | Star Wars: Lightsaber Banner |
Display Advertising | TWO.AM Agency | Hasbro | Kylo Ren Lightsaber and Action Figure | Star Wars: Awaken the Force Banner |
Display Advertising | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically banners |
Display Advertising | NATIVE VML | BMW | BMW X1 | BMW Webjack |
Display Advertising | Gloo@Ogilvy | Gumtree SA | Gumtree.co.za | Click Bait |
Native Advertising | Between 10and5 | Santam | SME Insurance | 1001 Days |
Native Advertising | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Native Advertising | NATIVE VML | BMW | BMW X1 | BMW Webjack |
Online Video Series | Net#workBBDO | Mercedes-Benz | SUV Range | Mercedes-Benz Find Your Best Challenge |
Online Video Series | Interactive Africa | Design Indaba | Africa.Now. | Africa.Now. video series |
Branded Content | Ogilvy & Mather Johannesburg | Viacom - MTV | #LetsTalkColour | #LetsTalkColour |
Branded Content | King James Group | Sanlam | Tax Free Savings Investment | Tax Free Savings |
Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive Episode 4 |
Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive Episode 3 |
Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive Episode 2 |
Branded Content | King James Group | Sanlam | Mr Madumane Music Video | |
Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically - Dancing |
Branded Content | King James Group | City of Cape Town | Metro Police | Metro Police Ride-along |
Branded Content | Superbalist.com | Superbalist.com | Editorial Strategy | |
Branded Content | Superbalist.com | Superbalist.com | Paid Media Strategy | |
Branded Content | Hellocomputer | Olmeca Tequila | Magic Bar Shots | |
Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source Music Video |
Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source Episode 4 |
Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source Episode 3 |
Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source Episode 2 |
Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source Episode 1 |
Branded Content | Hellocomputer | CANSA | Testi-monials | |
Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats |
Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive Episode 1 |
Branded Content | Publicis Machine | Nestlé | MAGGI Senses | Hard Wok Life |
Branded Content | Gloo@Ogilvy | Omnico | GoPro | #THISISMYLIFE |
Branded Content | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes |
Branded Content | Gloo@Ogilvy | SABMiller | Castle Lite | Ziyabanda Ice Record |
Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically |
Social Paid Advertising | King James Group | Democratic Alliance | DA Election 2016 | |
Social Paid Advertising | Havas Boondoggle | Durex | The Big O | |
Social Paid Advertising | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger | #SWHOPPER |
Social Paid Advertising | Hellocomputer, FCB Africa | Toyoyta | Fortuner | Fortuner Canvas AD |
Social Paid Advertising | Hellocomputer | Olmeca Tequila | Magic Bar Shots | |
Social Paid Advertising | Hellocomputer | The Inner Circle & Absolut Elyx | Are you the Absolut Elyx VIP? | |
Social Paid Advertising | Gorilla Creative Media | Unilever | AXE | Together |
Social Paid Advertising | Hellocomputer | Olmeca Tequila | Build Your Mix | |
Social Paid Advertising | Hellocomputer & FCB Cape Town | CANSA | Testi-monials | |
Innovative use of Media | Ogilvy & Mather Johannesburg | Viacom - MTV | #LetsTalkColour | #LetsTalkColour |
Innovative use of Media | Ogilvy & Mather Johannesburg | Cadbury | Cadbury Bubbly | Match The Ad |
Innovative use of Media | Honeykome | Sportingbet | Online Sports Betting Site | I Bet You Don't Skip |
Innovative use of Media | King James Group | Sanlam | The Conspicuous Savers | |
Innovative use of Media | Liquorice | Unilever | Knorr | Whatsfordinner with Dinner on Demand |
Innovative use of Media | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Innovative use of Media | Hellocomputer | Toyota | Toyota Hilux Tougherer Load | |
Innovative use of Media | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically - Eligible Bachelor |
Innovative use of Media | NATIVE VML | BMW | BMW X1 | BMW Webjack |
Innovative use of Media | Grey Advertising Africa (Pty) Ltd | NSPCA | NSPCA Special Investigations Unit | Dog Fight |
Innovative use of Media | Nona Creative | Anon. | Game/Recruitment Tool | Do You Even Dev? Digital Installation |
Innovative use of Media | FleishmanHillard | The South African National Blood Service | Blood Donation | #MissingType |
Innovative use of Media | Cerebra | Absa | Brand | How we educated SA during #Budget2016 |
Innovative use of Media | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats |
Email, direct & inbound marketing | Superbalist.com | Superbalist.com | Email and Inbound Marketing | |
Email, direct & inbound marketing | Hellocomputer | The Inner Circle & The Glenlivet | Decoding The Glenlivet Cipher | |
Email, direct & inbound marketing | 140 BBDO | Dunkin' Donuts | Dunkin' Donuts | Dunkin' Sooner |
Innovative use of Mobile Media | Net#workBBDO | Diageo | Tusker Lager | Team Kenya |
Innovative use of Mobile Media | Hellocomputer, FCB Africa | Toyota | Fortuner | Fortuner 360 Ad |
Innovative use of Mobile Media | Gorilla Creative Media | Unilever | AXE | Together |
Innovative use of Mobile Media | Hellocomputer | Investec Asset Management | Banking | Life's a Risk Worth Managing 2.0 |
Innovative use of Mobile Media | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically - Eligible Bachelor |
Existing Social Communities | Ogilvy & Mather Johannesburg | Viacom - MTV | #LetsTalkColour | #LetsTalkColour |
Existing Social Communities | King James Group | Sanlam | Sanlam Social Media | |
Existing Social Communities | Havas Boondoggle | Durex | The Big O | |
Existing Social Communities | 24.com a Division of Media24 | News24 | News24 Social Media | |
New Social Communities | Liquorice | Unilever | Hellmann's | Going DIY |
New Social Communities | NATIVE VML | Standard Bank | Portraits in Progress | Portraits in Progress |
Use of User Generated Content | Joe Public United/Native VML | Nedbank | Sponsorships | #GoSandile Twitter Track |
Use of User Generated Content | Conversation LAB and The Hardy Boys | Inecto | Inecto Plus | Colour Catwalk |
Use of User Generated Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive |
Use of User Generated Content | NATIVE VML | Standard Bank | Portraits in Progress | Portraits in Progress |
Social Media Campaigns | Ogilvy & Mather Johannesburg | Viacom - MTV | #LetsTalkColour | #LetsTalkColour |
Social Media Campaigns | SuperSport, Levergy & Aqua | SuperSport | Rio 2016 - Go For Gold | |
Social Media Campaigns | King James Group | Glacier by Sanlam | Retirement | The Perfect Life |
Social Media Campaigns | King James Group | Sanlam | Sanlam | The Conspicuous Savers |
Social Media Campaigns | King James Group | City of Cape Town | Metro Police | Metro Police Ride-along |
Social Media Campaigns | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger | #SWHOPPER |
Social Media Campaigns | Joe Public United/ Native VML | Nedbank | Sponsorships | #GoSandile Twitter Track |
Social Media Campaigns | Gorilla Creative Media | R&R Ice Cream | King Cone | Monster Craving |
Social Media Campaigns | Gorilla Creative Media | Unilever | AXE | You Gotta Dry |
Social Media Campaigns | DDB South Africa | Clorox - Glad | Glad Products | InstaGlad |
Social Media Campaigns | Hellocomputer | Olmeca Tequila | Build Your Mix | |
Social Media Campaigns | Hellocomputer | CANSA | Testi-monials | |
Social Media Campaigns | NATIVE VML | PASSOP | I am Muslim | |
Social Media Campaigns | Ogilvy & Mather Johannesburg | Yum Brands | Burrito | KFC Burrito |
Social Media Campaigns | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Social Media Campaigns | NATIVE VML | Nedbank | Greenbacks Rewards | #LoveGreenbacks |
Social Media Campaigns | Grey Advertising Africa (Pty) Ltd | NSPCA | NSPCA Special Investigations Unit | Dog Fight |
Social Media Campaigns | Havas Boondoggle | Durex | The Big O | |
Social Media Campaigns | The Jupiter Drawing Room (South Africa) Johannesburg | Children of Fire | Fund Raising | Throwback Thursday |
Social Media Campaigns | Retroviral | RocoMamas | #ElectionBurger | #ElectionBurger |
Social Media Campaigns | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes |
Social Media Campaigns | Cerebra | Coca-Cola | Coca-Cola | Turn Twitter Gold |
Social Media Campaigns | 140 BBDO | Dunkin' Donuts | Dunkin' Donuts | Dunkin' Sooner |
Online Video Channels | Project Isizwe | TshWi-Fi TV | LIGHTS, CAMERA, CITIZENSHIP: TshWi-Fi TV engages, entertains and empowers Tshwane | |
Craft - Marketing Copywriting | Net#workBBDO | Virgin Money Insurance | Not Like Insurance | |
Craft - Marketing Copywriting | King James Group | Steri Stumpie | Steri Stumpie | Weighed Funny Cake |
Craft - Marketing Copywriting | Publicis Machine | Nestlé | MAGGI Senses | Hard Wok Life - Web Series |
Craft - Marketing Copywriting | Hellocomputer | CANSA | Testi-monials | |
Craft - Marketing Copywriting | Ogilvy & Mather Johannesburg | Yum Brands | Burrito | KFC Burrito |
Craft - News or Feature Writing | Superbalist.com | Superbalist.com | The Way of Us | |
Craft - News or Feature Writing | 24.com a Division of Media24 | News24 | King Hlaudi's rise to power | |
Craft - News or Feature Writing | 24.com a Division of Media24 | Netwerk24 | Netwerk24 | Die stil aktivis (The quiet activist) |
Craft - News or Feature Writing | SABC Digital News | SABC Digital News | Child welfare in Johannesburg | |
Craft - Research | Soccer Laduma | Soccer Laduma | Research | Dispelling Myths! |
Craft - Research | Rogerwilco | Rogerwilco | WOLF - A Research Enabler | |
Craft - Interface Design | Absa | Absa | absa.co.za | absa.co.za |
Craft - Interface Design | Net#workBBDO | Mercedes-Benz | C-Class Coupe | Virtual Reality test drive - C- Class Coupe |
Craft - Interface Design | King James Group | Sanlam Investments | Investments | Smart Invest Website |
Craft - Interface Design | Publicis Machine | Jaguar Land Rover | Market Cart | Market Cart |
Craft - Interface Design | INJOZI and Net#work BBDO | Coronation | Coronation | BecauseItsYourMoney |
Craft - Interface Design | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken | Kung Fu |
Craft - Interface Design | INJOZI | INJOZI | INJOZI | INJOZI Website |
Craft - Interface Design | Liquorice | Distell | Nederburg | There is always a Story |
Craft - Interface Design | Hellocomputer, FCB Africa | Lexus | Lexus Website V2.5 | |
Craft - Interface Design | 4i | Cape Brewing Company | Pale Ale Craft in a Can | CBC - Love the Journey App |
Craft - Interface Design | Gloo@Ogilvy | Castrol | Castrol | Race to the Fastest Place on Earth |
Craft - Interface Design | The Jupiter Drawing Room Cape Town | Virgin Radio International | Virgin Radio website | Always Listening Out For You |
Craft - Software, Coding & Tech. Innovation | INJOZI | GotBot | GotBot | GotBot |
Craft - Software, Coding & Tech. Innovation | Liquorice | Unilever | Knorr | Whatsfordinner with Dinner on Demand |
Craft - Software, Coding & Tech. Innovation | Gloo@Ogilvy | Castrol | Castrol | Race to the Fastest Place on Earth |
Craft - Software, Coding & Tech. Innovation | Rogerwilco | Rogerwilco | WOLF - A Tech Innovation | |
Craft - Strategy | Liquorice | Unilever | OMO | Ready for Life |
Craft - Strategy | NATIVE VML | NATIVE VML | INDIVIDUALS/ Make New SA Hero's happen | Donovan White |
Craft - UX Design | Absa | Absa | absa.co.za | absa.co.za |
Craft - UX Design | King James Group | Sanlam Investments | Smart Invest Website | |
Craft - UX Design | Spree.co.za | Spree | UX for Spree iOS and Android Apps | Spree Online Fashion Shopping Apps |
Craft - UX Design | Superbalist.com | Superbalist.com | The Superbalist App | |
Craft - UX Design | Hellocomputer, FCB Africa | Lexus | Lexus Website V2.5 | |
Craft - UX Design | 4i | Babylonstoren | Gardening with Babylonstoren App | Gardening with Babylonstoren App |
Craft - Online Video Production | Giant Films | Sanlam | Sanlam Tax-free Investments | Tax Free Experiment #2 - Ice Cream Shop |
Craft - Online Video Production | King James Group | Sanlam | Mr Madumane Music Video | |
Craft - Online Video Production | Net#workBBDO | Coronation | Coronation Brand | Real Hard Work Stories |
Craft - Online Video Production | Net#workBBDO | Mercedes-Benz | Mercedes-Benz GLS | Find Your Best Challenge Episode 5 |
Craft - Online Video Production | 140 BBDO | Dunkin' Donuts | Dunkin' Donuts | The DDPD |
Craft - Online Video Production | Superbalist.com | Superbalist.com | Editorial Video Content: The Dakar Express | |
Craft - Online Video Production | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Craft - Online Video Production | Ogilvy & Mather Johannesburg | Yum Brands | KFC Shakin Shakin Meal | Shakin Shakin |
Craft - Online Video Production | Hellocomputer | CANSA | Testi-monials | |
Craft - Online Video Production | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats |
Craft - Online Video Production | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes - Part 1 |
Craft - Online Video Production | Publicis Machine | Nestlé | MAGGI Senses | Hard Wok Life |
Craft - Online Video Production | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes - Part 2 |
Craft - Client Service | King James Group | Sanlam | Sanlam Social Media Channels | |
Craft - Client Service | Saatchi & Saatchi Synergize | Procter & Gamble | Amy Wessels | |
Craft - Client Service | NATIVE VML | NATIVE VML | Nedbank | Georgia Matthews |
Craft - Client Service | Striata Marketing Solution Pty Ltd | Striata Marketing Solutions | Vincent van Niekerk, Client Service Champion of the First Rand Group Account | |
Craft - Ad Ops | Mark1 Media | Telkom/Mark1 | Phone Contracts | Mark1 AdOps Craft |
Craft - Ad Ops | 25AM | KIA | 25AM's Ad Operations Team | |
Craft - Social Media Community Management | Platinum Seed Digital Marketing | Superbalist is Rocking the Daisies | Superbalist is Rocking the Daisies Music Festival | Superbalist is Rocking the Daisies | Platinum Seed | 7.11 |
Craft - Social Media Community Management | King James Group | Steri Stumpie | Steri Stumpie | Spoiler Alert |
Craft - Social Media Community Management | Aqua | Coca-Cola | Coca-Cola | Coca-Cola |
Craft - Social Media Community Management | Ogilvy & Mather Johannesburg | Yum Brands | Burrito | KFC Burrito |
Craft - Social Media Community Management | Cerebra | Vodacom | Brand | #TeamRed |
Craft - Paid Search Marketing | Saatchi & Saatchi Synergize | ADT, P&G, Toyota | Paid Search Optimisation | Excellence in Paid Search Marketing |
Craft - Paid Search Marketing | 25AM | DirectAxis | Personal Loans | Ryan Coetzee |
Craft - Organic Search Marketing | R.O.I Digital | Madison - The Heart of New York | Women's Footware | R.O.I Digital’s SEO Team |
Craft - Organic Search Marketing | Rogerwilco | Rogerwilco | The Rogerwilco Organic Search Team | |
Digital Installations and Activations | Joe Public United | Nedbank | Sponsorship | #GoSandile Twitter Track |
Digital Installations and Activations | Nona Creative | Anon. | Game/Recruitment Tool | Do You Even Dev? Digital Installation |
Digital Installations and Activations | Levergy Marketing Agency | Audi | Audi Sport and A4 vehicle | Bowling Lab |
Use of Programmatic Media | Ogilvy & Mather Johannesburg | Yum Brands | Famous Bowls | KFC Famous Bowls |
Use of Programmatic Media | MEC Global | Vodacom | Vodacom Data Bundles | Data Education and XAXIS |
Use of Programmatic Media | MEC Global | Nespresso | Nespresso Machines | Nespresso and XAXIS |
Use of Programmatic Media | Mark1 Media | Telkom | Phone Contracts | Telkom Summer Retail |
Use of Programmatic Media | Mark1 Media | Budget Insurance | Insurance | Budget Insurance Programmatic Campaign |
Customer Experience Design | Superbalist.com | Superbalist.com | The Superbalist App | The Superbalist App |
Customer Experience Design | Absa | Absa | Absa.co.za Website | Absa.co.za |
VR | Hellocomputer | Investec Asset Management | Banking | Life’s a Risk Worth Managing 2.0 |
VR | Hellocomputer | Toyota | The Toughererest VR Test Drive | |
VR | Bladeworks Post Production | South African Music Awards | Live Awards Show Virtual Reality Broadcast | South African Music Awards - Virtual Reality Livestream |
VR | Creative Spark & Deep VR | Kimberly-Clark of South Africa (Huggies Wipes) | Huggies Baby Wipes | Huggies Wipes VR Campaign |
Chat, messaging and Dark Social | SuperSport, Levergy, Aqua | SuperSport | Euro 2016 - Chat, messaging and dark social | |
Chat, messaging and Dark Social | SuperSport, Levergy, Aqua | SuperSport | Rio 2016 - Chat, messaging and dark social | |
Chat, messaging and Dark Social | Liquorice | Unilever | Knorr | Whatsfordinner with Dinner on Demand |
Chat, messaging and Dark Social | Cerebra | Coca-Cola | Coca-Cola | Turn Twitter Gold |
Chat, messaging and Dark Social | Cerebra | Absa | Brand | How we educated SA during #Budget2016 |
Best Digital Student | AAA School of Advertising | AAA School of Advertising | Kelsie Blake | |
Best Digital Student | Vega School | Bernard Cloete, Julia Smith and De Wet Cilliers | ||
Best Digital Student | AAA School of Advertising | AAA School of Advertising | Megan Boshoff | |
Best Digital Student | Kagiso Morake | Kagiso Morake | Kagiso Morake | |
Best Digital Youngster | Mari Sciarappa, Clockwork Media | Mari Sciarappa, Clockwork Media | Mari Sciarappa, Clockwork Media | |
Best Digital Youngster | Aqua | Aqua | Sinziana Sandulescu | |
Best Digital Youngster | Aqua | Aqua | Stephen Sithole | |
Best Digital Youngster | Promise | Promise | Katlego Phatlane | |
Best Digital Youngster | Arc Worldwide SA | Arc Worldwide SA | Charné Munien | |
Best Digital Youngster | Ilze Brand | Ilze Brand | Ilze Brand | |
Best Digital Youngster | Velile Ximba | Velile Ximba | Velile Ximba | |
Best Digital Youngster | Gloo@Ogilvy | Gloo@Ogilvy | Martin Magner | |
Best Digital Youngster | 25AM | 25AM | Kirsten van Rooyen | |
Best Digital Youngster | Gust Greyvenstein at Nona Creative | Gust Greyvenstein at Nona Creative | Gust Greyvenstein at Nona Creative | |
Brand of the Year | Unilever | Unilever | Unilever | |
Brand of the Year | Hellocomputer, FCB Africa | Toyota | Toyota | |
Brand of the Year | Ogilvy & Mather Johannesburg | KFC | KFC | |
Brand of the Year | SuperSport | SuperSport | SuperSport | |
Brand of the Year | Gloo@Ogilvy | Volkswagen | Volkswagen | |
Brand of the Year | Sanlam | Sanlam | Sanlam | |
Brand of the Year | Superbalist.com | Superbalist.com | Superbalist.com | |
Brand of the Year | BrandsEye | BrandsEye | BrandsEye | |
Brand of the Year | 24.com a Division of Media24 | 24.com a Division of Media24 | 24.com a Division of Media24 | |
Best Marketer | Ogilvy & Mather Johannesburg | Ben Schoderer | Ben Schoderer | |
Best Marketer | Kotie Basson | Kotie Basson | Kotie Basson | |
Best Marketer | Vanessa Singh | Vanessa Singh | Vanessa Singh | |
Best Marketer | Morne van Emmenes - Kimberly-Clark of South Africa | Morne van Emmenes - Kimberly-Clark of South Africa | Morne van Emmenes - Kimberly- Clark of South Africa | |
Best CTO | Graham Talbot | Gloo@Ogilvy | Graham Talbot | |
Best CTO | Brett St Clair | ABSA | Brett St Clair | |
Best CTO | Benjamin Schoderer | Yum Brands | Benjamin Schoderer | |
Best CTO | Antonio Silva | Taste Holdings | Antonio Silva | |
Best CTO | Kelly Walden | Adidas | Kelly Walden | |
Best CTO | Popimedia | Gil Sperling | Gil Sperling | |
Best Contribution to Transformation in the Digital Industry | Dr Taddy Blecher | Dr Taddy Blecher | Dr Taddy Blecher | |
Best Contribution to Transformation in the Digital Industry | Livity | Livity | Livity | |
Best Contribution to Transformation in the Digital Industry | Red & Yellow | Red & Yellow | Red & Yellow | |
Best Contribution to Transformation in the Digital Industry | Nona Creative | Nona Creative | Nona Creative | |
Pixel for Purpose | Clockwork Media | NBCUniversal The Librarians S2 | The Librarians S2 | |
Pixel for Purpose | Gloo@Ogilvy | VW Amarok | Social Test Drive | |
Pixel for Purpose | Liquorice | Omo | Fast Kids | |
Pixel for Purpose | Liquorice | Amarula | #NAMETHEMSAVETHEM | |
Pixel for Purpose | Joe Public United/Native VML | Nedbank | #GoSandile | |
Pixel for Purpose | NATIVE VML | I am Muslim | I am Muslim | |
Pixel for Purpose | CANSA | CANSA | Testimonials | |
Pixel for Purpose | Gloo@Ogilvy | NSRI | NSRI SafeTRX app | |
Pixel for Purpose | Grey Advertising Africa (Pty) Ltd | NSPCA | Dog fight | |
Pixel for Purpose | Base Two | SANBS | SANBS | |
Pixel for Purpose | FOXP2 | Ster Kinekor | #OpenEyes | |
Best Individual Contribution to Digital | MOBITAINMENT | Carmen Murray | Carmen Murray | |
Best Individual Contribution to Digital | Michael Oelschig (Cerebra) | Michael Oelschig (Cerebra) | Michael Oelschig (Cerebra) | |
Best Individual Contribution to Digital | Matthew Buckland - Creative Spark | Matthew Buckland - Creative Spark | Matthew Buckland - Creative Spark | |
Brand, Commercial & Retail Websites | King James Group | Sanlam Investments | Investments | Smart Invest Website |
Brand, Commercial & Retail Websites | Hellocomputer, FCB Africa | Lexus | Lexus.co.za V2.5 | |
Brand, Commercial & Retail Websites | Superbalist.com | Superbalist.com | Superbalist.com website | Superbalist.com website |
Brand, Commercial & Retail Websites | Liquorice | Distell | Nederburg | There is always a Story |
Brand, Commercial & Retail Websites | Absa | Absa | Absa.co.za | |
Microsites | Conversation LAB and The Hardy Boys | Sunlight | Sunlight dishwashing liquid | Wipe and Win |
Microsites | INJOZI and Net#work BBDO | Coronation | Coronation | BecauseItsYourMoney |
Microsites | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken | Kung Fu |
Microsites | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger | #SWHOPPER |
Microsites | Superbalist.com | Superbalist.com | The Superbalist 100 | The Superbalist 100 |
Microsites | Liquorice | Distell | Amarula | #NameThemSaveThem |
Microsites | Liquorice | Distell | Richelieu | The Chase |
Microsites | Hellocomputer & FCB Cape Town | CANSA | Testi-monials | |
Microsites | Ogilvy & Mather Johannesburg | Yum Brands | KFC Fill Up Meals | Fill Ups |
Microsites | Iconic | Bet.co.za | Bet.co.za | Betmatch |
E-Commerce Sites | Spree.co.za | Spree | Spree Online Fashion Store | Spree Ecommerce Store |
E-Commerce Sites | Superbalist.com | Superbalist.com | Superbalist.com website | Superbalist.com website |
E-Commerce Sites | DigitLab | The Grainfather | The Grainfather E-commerce Site | |
Public Service and NPO platforms | Project Isizwe | TshWi-Fi.co.za | TshWi-Fi.co.za - Content Portal Empowering Free WiFi Users | |
Public Service and NPO platforms | Hellocomputer & FCB Cape Town | CANSA | Testi-monials | |
Public Service and NPO platforms | Publicis Machine | Childhood Cancer Foundation South Africa | NPO | CHOC-olate |
Public Service and NPO platforms | 23Red & Jolly Good Digital | NHS Blood and Transplant (NHSBT) | Blood donations | Virtual Blood Donation |
For good Platforms | Liquorice | Distell | Amarula | #NameThemSaveThem |
For good Platforms | Liquorice | Unilever | uGive | Do you give a click? |
For good Platforms | G&G Digital | Janssen | ADHD | MyADHD |
For good Platforms | Gloo@Ogilvy | NSRI | NSRI SafeTRX app | SafeTRX Canvas |
For good Platforms | Gloo@Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive |
Web Applications | COLONYHQ (PTY) LTD | COLONYHQ | COLONY LIVE | COLONY LIVE saves the radio industry |
Web Applications | Publicis Machine | Jaguar Land Rover | Automotive | Market Cart |
Web Applications | Rogerwilco | Rogerwilco | The WOLF Web Application | |
Mobile Apps | Happimo NPC | Namola | Mobile Safety Application | NAMOLA Connecting Citizens to Safety |
Mobile Apps | King James Group | SmartMoney | SmartMoney | SmartMoney |
Mobile Apps | King James Group | Sendr | Sendr | Sendr |
Mobile Apps | Spree.co.za | Spree | Spree Online Shopping App | Spree Online Shopping App |
Mobile Apps | Superbalist.com | Superbalist.com | The Superbalist App | The Superbalist App |
Mobile Apps | Bluegrass Digital | SNAPnSAVE | Mobile App | SNAPnSAVE |
Mobile Apps | Sea Monster Entertainment | Pick n Pay | Pick n Pay Super Animals AR App | |
Mobile Sites | Superbalist.com | Superbalist.com | Superbalist.com website | Superbalist.com website |
Mobile Sites | Hellocomputer, FCB Africa | Lexus | Lexus Website V2.5 | |
Games | Clockwork Media | Ster-Kinekor | Regression | Regression launch |
Games | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken | Kung Fu |
Games | Gorilla Creative Media | Unilever | Shield | MotionSense |
Games | MOBITAINMENT etal, BRAND etal, Xpress Information | AVBOB | AVBOB Bonus Declaration | One AVBOB FM |
Games | Gloo@Ogilvy | Castrol | Castrol | Race to the Fastest Place on Earth |
Publisher sites | Times Media | Times Media | BusinessLIVE | BusinessLIVE |
Publisher sites | 24.com a Division of Media24 | News24 | News24.com | |
Publisher sites | 24.com a Division of Media24 | Netwerk24 | Netwerk24 | Lessons from behind the paywall |
Publisher sites | 24.com a Division of Media24 | News24 | News24 Elections 2016 | |
Specialist Publisher sites | KFM Radio - A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | EWN Olympics Desk | EWN Olympics Desk |
Specialist Publisher sites | Soccer Laduma | Soccer Laduma | Transfer Window News | Dominating Football’s Peak Season |
Specialist Publisher sites | Superbalist.com | Superbalist.com | The Way of Us | |
Specialist Publisher sites | Bizcommunity.com | Bizcommunity.com | Daily multi-industry news | Bizcommunity.com |
Specialist Publisher sites | BPM | Africanfootball.com | Africanfootball.com | Football for Africa |
Specialist Publisher sites | 24.com a Division of Media24 | W24 | W24 | W24 is here! |
Specialist Publisher sites | Casimir TV | Casimir Magazine | Casimir Magazine | Casimir |
Specialist Publisher sites | G&G Digital | Nashua | Nashua | The Solutions Lab |
Specialist Publisher sites | Burn Media | Ventureburn.com | Ventureburn.com Website | Ventureburn – startup news for emerging markets |
Mobile Publications | 24.com a Division of Media24 | News24 | News24.com | |
Mobile Publications | 24.com a Division of Media24 | W24 | W24 | W24 is here! |
Mobile Publications | 24.com a Division of Media24 | News24 | News24 Elections 2016 | |
Email Publications | Global Trolley (Pty) Ltd | Joburg.co.za | We Are Joburg | |
Email Publications | Spree.co.za | Spree | Spree Plus Newsletter | Spree Plus Newsletter |
Email Publications | 24.com a Division of Media24 | City Press & News24 | On a Point of Order | On a Point of Order |
Social Media Publications | 24.com a Division of Media24 | Daily Sun | Daily Sun | Daily Sun, Tshwane on Fire |
Social Media Publications | eNCA.com | eNCA.com | Elections 2016 | |
Social Media Publications | Cerebra | Absa | Brand | How we educated SA during #Budget2016 |
User-Generated Content | Gorilla Creative Media | Mondelez | belVita | Morning Win |
User-Generated Content | Gorilla Creative Media | Unilever | AXE | You Gotta Dry |
Publisher apps | KFM Radio - A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | EWN Android App | EWN Android App |
Publisher apps | 24.com a Division of Media24 | News24 | News24 App | |
Publisher apps | 24.com a Division of Media24 | News24 | News24 Elections 2016 | |
Publisher apps | 24.com a Division of Media24 | NetNuus | NetNuus | Yellow brick road to success |
Online Photography | Casimir TV | Casimir Magazine | Casimir Magazine | Casimir Photography |
Online Photography | eNCA.com | eNCA.com | Elections 2016 | |
Special Features | KFM Radio - A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | 2015: The year of the student | 2015: The year of the student |
Special Features | 24.com a Division of Media24 | News24 | Matric Results | |
Special Features | 24.com a Division of Media24 | News24 | Frontline | |
Special Features | KFM Radio - A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | The untold story of Mbuyisa | The untold story of Mbuyisa |
Special Features | eNCA.com | eNCA.com | Election Polls | |
Online News Video | Times Media | Times Media | TimesLIVE social video | TimesLIVE social video |
Online News Video | 24.com a Division of Media24 | News24 | News24 Video | |
Live Event Coverage | KFM Radio - A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | Fees Must Fall 2016 coverage | Fees Must Fall 2016 |
Live Event Coverage | 24.com a Division of Media24 | News24 | News24 Video | #FeesMustFall |
Live Event Coverage | 24.com a Division of Media24 | News24 | News24 Elections 2016 | |
Live Event Coverage | 24.com a Division of Media24 | Sport24 | Sport24 | Sport24 Olympics 2016 |
Live Event Coverage | Bizcommunity.com | Bizcommunity.com | Bizcommunity Loeries media partnership | Flighting the Loeries |
Live Event Coverage | eNCA.com | eNCA.com | Elections 2016 | |
Streaming Services | Aqua | Wunderman | The Brave Ideas Podcast |