New Generation Awards winners for 2016

Stephen Paxton, MD of the New Generation Awards, acknowledged the main awards partners, Gather Online, a new Australian and South African social media platform designed to connect like-minded users through topical conversations and the judges that sifted through the 400 entries.

Corporate awards

• Gold: Unilever – Gorilla Creative Media - AXE- You Gotta Dry
• Silver: The Bill & Melinda Gates Foundation - Flow Communications - #BestofAfrica
• Silver: Unilever - Niche Digital - Domestos – Donate your Pee
• Bronze: KFC (Pty) Ltd - Mindshare South Africa - Soundbite

Most Innovative use of Digital Media:

• Gold: Environ Skin Care - Conversation LAB and The Hardy Boys - Masterbrand Launch
• Silver: Clover Futurelife - Arc Worldwide SA - UFOSA_Futurelife
• Bronze: Mondelez - Starcom Mediavest Group - Lighthouse Digital - Cadbury Flavourism Campaign 2016

Outstanding Social Customer Care Award

• Gold: Inecto Plus - Conversation LAB & The Hardy Boys - Inecto Social
• Silver: Renew - Conversation LAB & The Hardy Boys - Renew Social
• Bronze: P&G - MediaCom South Africa - Pampers

Blogging Excellence:

• Gold: Nashua - G&G Digital - The Solutions Lab
• Gold: The Threaded Man- Stratitude - The Threaded Man Blog
• Silver: Janssen Pharmaceutical - G&G Digital - My ADHD

Mobile Marketing Excellence:

• Gold: R&R Ice Cream- Gorilla Creative Media - King Cone- Monster Craving
• Silver: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun
• Bronze: IEC - Yonder Media - 2016 Municipal Elections Reg Campaign

Best use of Social Media to Research & Evaluate:

• Outright Gold Winner: MTN Group - Aquaonline

Best Low Budget Campaign:

• Gold: Vespa - G&G Digital - Vespa vs Mall of Africa
• Silver: Varsity College - Conversation LAB & The Hardy Boys - Call me Back
• Silver: NEXT Solutions - Stratitude - GetMore 247
• Bronze: Travelstart South Africa - Mandela Day Campaign
• Bronze: The Bill & Melinda Gates Foundation - Flow Communications - #BestofAfrica

Most Viral Campaign:

• Gold: Unilever – Liquorice - OMO- Ready for Life
• Silver: Steers - Sauce Advertising - Pokemon Go Post
• Silver: Unilever – Gorilla Creative Media - AXE - You Gotta Dry
• Bronze: Times Media Films - MediaCom South Africa - DeadPool

Best use of Technical Innovation:

• Gold: Kimberly Clark - Creative Spark & Deep VR - Huggies VR
• Silver: Wimpy - Sauce Advertising - Mall of Africa: Tech Implementation
• Bronze: IEC - Yonder Media - 2016 Municipal Elections Reg Campaign

Best Integrated Marketing Campaign by a Corporate

• Gold: Unilever - Liquorice - OMO - Ready for Life
• Gold: Unilever – Gorilla Creative Media – Shield & Vaseline - 1Team1Nation
• Silver: Coca Cola - MediaCom South Africa - Coke Zero
• Silver: M-NET - Aquaonline & Mindshare - Star Wars
• Bronze: Tetra Pak South Africa - Arc Worldwide SA - Milk for Change

Best Online PR Campaign:

• Outright Gold Winner: Vespa - G&G Digital - Vespa vs Mall of Africa

Most Innovative App by a Corporate:

• Gold: ABSA, subsidiary of Barclays Africa - Chat Banking App
• Silver: Shoprite Checkers SA - 4iMobile - Checkers SA Mobile App
• Bronze: City Sightseeing - Flow Communications - City Sightseeing Business App

Excellence in Content Marketing – Sponsored by Artifact Advertising

• Gold: DSTV - Aquaonline - From my Home to your Home
• Silver: Unilever - Liquorice - WFD – It’s in the Bag
• Bronze: Nashua - G&G Digital - The Solutions Lab

Best use of Social Media in a Loyalty Programme/Campaign:

• Gold: Unilever- Shield & Vaseline - Gorilla Creative Media - 1Team1Nation
• Silver: Unilever - Liquorice - WFD – It’s in the Bag
• Bronze: NEXT Solutions - Stratitude - Cell C - GetMore 247

Best Community Engagement Award:

• Gold: P&G - MediaCom SA - Being Girl SA
• Silver: Bayer Animal Health - G&G Digital - Pawspective
• Bronze: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun

Best Online Competition:

• Gold: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun
• Silver: Auto Trader – Liquorice - 99c Car
• Bronze: Times Media Films - MediaCom SA - Other side of the Door

Most Innovative Gamification Campaign:

• Gold: Unilever - Gorilla Creative Media - AXE Together
• Silver: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun
• Bronze: Yonder Media – IEC - 2016 Municipal Elections Reg Campaign

Best Social Media Reach from an Event – Sponsored by Gather Online

• Gold: Clover Futurelife - Arc Worldwide SA - UFOSA_Futurelife
• Silver: Nelson Mandela Foundation & The Bill & Melinda Gates Foundation - Flow Communications - NMF/Gates - Annual Lecture 2016
• Silver: South African Breweries - Castle Lager – Playmakers Sponsorship - #BraBrigade
• Bronze: Nissan South Africa - Artifact Advertising - Legend vs Simola

Best Revenue Marketing Campaign/Event – New Category in 2016

• Gold: ABSA, subsidiary of Barclays Africa - Chat Banking
• Silver: Edcon - The Media Image - Always on Paid Search
• Bronze: Groupon - The Media Image - An Algorithmic Approach to Exponential ROAS

Online Media & Tools

Best Corporate Website:

• Gold: ABSA, subsidiary of Barclays Africa - New Absa.co.za Corporate Website
• Silver: The Collection McGrath - Flow Communications
• Bronze: Environ Skin Care - Conversation LAB & The Hardy Boys - New Environ Brand Website

Intranet:

• Outright Silver Winner: Environ Skin Care - Conversation LAB & The Hardy Boys - Distributor Panel

Best Online Newsletter:

• Gold: Table Mountain Aerial Cableway - Flow Communications - TMAC
• Silver: Unilever - Liquorice - WFD – It’s in the Bag
• Bronze: Indwe Risk Solutions - Stratitude - E-newsletter

Agency Awards

Most Innovative Digital Campaign by a Small Agency:

• Outright Gold Winner: Arc Worldwide SA - Clover Futurelife - UFOSA_Futurelife

Most Innovative Digital Campaign by a Large Agency:

• Gold: Aquaonline Pty (Ltd) – DSTV - From my Home to your Home
• Silver: Clockwork Media – NBCUniversal – The Librarians S2
• Silver: Yonder Media - IEC - 2016 Municipal Elections Reg Campaign
• Bronze: Mindshare Gauteng - KFC (Pty) Ltd - Soundbite

Most Innovative Social Media Campaign by a Small Agency – Sponsored by Gather Online

• Gold: Arc Worldwide SA - Clover Futurelife - UFOSA_Futurelife
• Silver: Niche Digital – Unilever - Domestos - Donate your Pee
• Silver: Playmakers Sponsorship - South African Breweries - Castle Larger - #BraBrigade
• Bronze: Breed - Clover Tropika - A smoooth trip in Every Sip

Most Innovative Social Media Campaign by a Large Agency - Sponsored by Gather Online

• Gold: DDB South Africa - Clorox Africa - Instaglad
• Silver: Sauce Advertising - Milky Lane - SummerLicious Feel Good
• Silver: Conversation LAB & The Hardy Boys - Inecto Plus - Colour Catwalk
• Bronze: Ogilvy PR & DNA Brand Architects - SAB Miller - Castle Larger - Broville

Most Viral Campaign by an Agency:

• Gold: Arc Worldwide SA - Clover Futurelife - UFOSA_Futurelife
• Silver: Conversation LAB and The Hardy Boys - Inecto Plus - Colour Catwalk
• Silver: Ogilvy PR & DNA Brand Architects - SAB Miller - Broville
• Bronze: Mindshare South Africa - Nike South Africa - Nike D Launch

Best App Developed by an Agency:

• Gold: Flow Communications - CSS - City Sightseeing Business App
• Silver: 4iMobile - Checkers SA - Checkers SA Mobile App
• Bronze: Digital Solutions Group (DSG) – Trans Union - 1 Check App

Best Integrated Marketing Campaign by an Agency:

• Gold: Aquaonline - DSTV - From my Home to your Home
• Silver: Yonder Media - IEC - 2016 Municipal Elections Reg Campaign
• Bronze: Stratitude - Beyers Chocolates – Kees Beyers - Master Chocolatier

Best Community Engagement Manager Award from an Agency – New Category in 2016

• Gold: Suzanne Little - Platinum Seed
• Silver: Silindile Nkosi - Conversation LAB
• Bronze: Lisa Partington - Aquaonline

The New Generation 2016 Overall Winners

New Generation Online Strategy of the Year

• Main Winner: Nashua by G&G Digital - The Solutions Lab

New Generation Overall Social and Digital Corporate Winner

• Main Winner: Unilever by Liquorice

New Generation Overall Digital Brand of the Year

• Main Winner: Nashua by G&G Digital - The Solutions Lab

New Generation Overall Agency Award Winner

• Main Winner: G&G Digital

The New Generation Social Wiz Award - Sponsored by Flow Communications – New Category in 2016

• Gold: Danielle Geyer – Gorilla Creative Media
• Silver: Charnè Munien - Arc Worldwide SA

• Bronze: Team Stratitude – Stratitude – The Threaded Man