Production Multimedia

Think of the engagement an advertisement gets because the music in the ad strikes a chord with the audience. In this episode of VML Birdwatching at the Loeries, Siya Metane, founder of SlikourOnLife, explains why music is so important in media and how music can define a creative piece of work's success.

The Print and the Design categories both showed innovation and a high standard this year, says Abi Singmin, associate creative director, Denomination, Australia and jury president: Design, Design Craft, and Maxwell Ngari, chief creative officer, Dentsu Creative, Kenya, and jury president: Print, Print Craft.

Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Howard Audio was commissioned by agency King James II to compose the music for the latest Allan Gray campaign, flighting on TV, radio and cinema.

Howard Audio was the dynamic musical force behind the latest Discovery Insure advertising campaign.

In this episode of Breaking Ballet, inspired by the global blockbuster Black Panther, TBWA\ Hunt Lascaris and Joburg Ballet taped into the global sentiment that now is Africa’s time. Breaking Ballet is a series of ‘bite-size ballets’ inspired by today’s big stories.

At the end of 2017, FirstPencil trekked all the way to Sri Lanka to shoot the new Five Roses ad.

It’s January or, as Twitter calls it, #JanuWorry – a popular South African meme that makes light of the financial quagmire most of us currently find ourselves in. From social media to popular talk shows, #JanuWorry has trended consistently all month. After all, humour is always the best way to get through trying times. As we crawl towards payday, and with the ‘end in sight’, what better way to express our JanuWorry fatigue than through comedy and dance?...

Egg Films' Sunu directed Africa On Fire, Native VML's follow-up to the Cannes Gold-winning Absolut One Source campaign.