Film & Cinematography Multimedia

Last year’s Grand Effie winner Halo and client Pineapple show they are not a one-hit wonder, as they are awarded with the 2025 Gold Effie for Sustained Success - Products, Services.

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and how a campaign can bring about real societal change.

Winning a Gold Effie Award at the ACA Effie Awards held last month, Sanlam’s The F-Show with agency Accenture Song is a campaign that captured reach and impact through humour, and resonated with the market.

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Vice and 1st for Women Insurance recently paired up and asked South African women: What does it mean to be a woman in South Africa today? The result is a film, which highlights the complexities of South African women beyond our statistics and challenges. The film also highlights a range of issues – from freedom, barriers and body to motherhood, identity, pain and the future. The film is accompanied by imagery on social media platforms – which feature intricate and intimate stories from some of the women featured in the campaign. The film – created by Virtue, the creative agency by Vice – marks the launch of a wider campaign – which aims to showcase a number of stories from South African women....

Zog – which was animated by Triggerfish for the UK’s Magic Light Pictures – has been nominated for Best Kids’ Animation at the 2019 International Emmy Awards. Co-directed by two-time Oscar nominee Max Lang (The Gruffalo and Room On The Broom) and multi-award-winning South African Daniel Snaddon (Stick Man), Zog is competing against...

In collaboration with Fondation Fondamental and Fnapsy (Fédération Nationale des Associations d’usagers en Psychiatrie), Serviceplan Health France launched a new campaign – which is aimed at raising public awareness around depression – on World Mental Health Day, 10 October 2019. The film, “The Little Empty Passage”, is intended to send the message that depression is an illness, not a weakness of character. Straddling comedy and drama, the film’s director, Daniel Perez (co-creative director of Serviceplan Paris), shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes. This spot was broadcast on the internet and social media....

Vellas created the new launch film for the latest instalment of the Ghost Recon franchise. Vellas recently signed to Prettybird UK and US rosters. There are two versions of the new Vellas-directed Ghost Recon film, one close to 5 minutes long and a 2:35 version. Seen from the point of view of Ghost, an elite US special operations soldier stuck behind enemy lines, the film fires on all cylinders creatively and visually. The shoot took place in Ukraine and Kiev over a period of four days....

TBWA and Fort recently produced a music video for MTN and Lazarusman’s “Defbars” – a song that only uses sign-language. The video is part of MTN’s campaign for Deaf Awareness Month, which is aimed at spreading awareness of the emergency number *130*3272*29# . The song came with a beat that was produced specifically for deaf people, using production techniques that allow the deaf community to feel the beat in the absence of hearing it....

The trailer for Christiaan Olwagen’s Silwerskerm award-winning adaptation of Elsa Joubert’s The Long Journey of Poppie Nongena has been released. The film centres around Poppie Nongena, an isiXhosa mother whose life revolves around finding stability for her family during a period of political unrest in South Africa. The film – which stars Clementime Mosimane, Anna-Mart van der Merwe, Chris Gxalaba, Rolanda Marais, Dawid Minnaar and Lida Botha – will be released nationwide in cinemas on 31 January 2020....

Photographer Barry Salzman's new exhibition - titled The Other Side of Christmas - will show at the Deepest Darkest Gallery in Cape Town from 7 November to 28 December 2019. The opening will form part of First Thursdays on 7 November.