Film & Cinematography Multimedia

Last year’s Grand Effie winner Halo and client Pineapple show they are not a one-hit wonder, as they are awarded with the 2025 Gold Effie for Sustained Success - Products, Services.

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and how a campaign can bring about real societal change.

Winning a Gold Effie Award at the ACA Effie Awards held last month, Sanlam’s The F-Show with agency Accenture Song is a campaign that captured reach and impact through humour, and resonated with the market.

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Marketing professionals as well as creative and media agencies came together in Johannesburg and Cape Town on 4 and 5 February to explore everything that they need to know about cinema in 2016! The Cinema Junket impressed just like a Hollywood star - with a programme that included everything from developments in cinema to cinema buying options to a showcase of upcoming blockbusters - proving once again that it's always better on the big screen....

In October Cinemark hosted the Cannes Lions VIP Winners Reel Screenings in Johannesburg, Cape Town and Durban, showcasing winning work from the recent festival held in June which highlights best practice in brand communication while setting the benchmark for effective marketing for the year ahead.

In October Mr Philip Thomas, CEO of the Lions Festivals and acclaimed industry expert, was brought out to South Africa to share insights from the pinnacle of the advertising's industry, Cannes Lions, on winning brand communication campaigns across the globe and what they mean for business top line performance.

The fourth season of the highly anticipated alternative film festival, Short and Sweet kicked off in the Mother City on Tuesday, 23 September 2014.

The Cinemark 2013 Cannes Lions Winners Showreel event held recently at Cinema Nouveau, Cedar Square, Fourways, saw top industry players from the South African world of creativity and advertising experiencing Cannes style gaming, sultry jazz singer Hannah Foster, astonishing Adage performers, a surprise diamond giveaway and the highlight of the evening - the screening of the 2013 Cannes Lions winners reel!.

Cinemark celebrated their year-end with a fun family holiday "Christmas in July" event with Christmas themed snacks, hot chocolate, a colouring-in competition, face painting and a private viewing of 'Despicable Me 2'. Clients and their families were invited to join in the celebration and fun was had by all.