Youth Marketing Multimedia

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

It's all about handing over the baton. Drawing talent into the industry is key to ensuring its future. The Loeries plays a role in this through its recognition of young talent in the Student Award and the Young Creative and Young Directors Awards.

Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry.".

Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

The Generation Next Survey, covering 73 categories, was conducted by Hdi Youth Marketeers to gauge the influence of products and people in the lives of South Africa's youth. Importantly it highlights what they consider to be 'cool'.

After months of anticipation, the 2012 Liqui-Fruit Girl will be revealed in the brand's latest TV commercial, which premiers this evening on e.tv and DStv.

On Friday, 12 October 2012, South African retail fashion brand TFG (The Foschini Group) hosted a prize giving lunch for the top three gift card designs, following a call to design students at top local tertiary institutions to redesign its gift cards.

On Saturday, 13 October 2012, St Yves Beach Club officially re-opened for the Summer season.