Advertising Multimedia

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

In Flying Fish’s new TV commercial the brand encourages South Africans to brew out the seriousness of their everyday mundane adulting habits, and brew in some play.

Peter Khoury, Chief Creative Officer explains "this is a song created by a Proteas supporter David Bryant. It was inspired by the fab 4 song created by the Liverpool supporters for members of their team. Standard Bank loves what he has done for our very own world class 4 fast bowlers and as official sponsors of the Proteas is trying to help him spread it".

The brief came from design studio 9Point: create a commercial for retail giant Massmart to say thank you to their staff for all the hard work they do.

As the official sponsor of the Proteas, Standard Bank is also the official sponsor of Regional Performance Centres (RPCs), which is a Cricket South Africa development programme that nurtures the Proteas of tomorrow.

In Jet’s latest brand TV commercial, Joe Public crafted a concept that shows how the clothes take centre stage as they “speak” to create a romantic tale....

Top-ranked regional agency group, TBWA recently hosted it's annual Africa Conference which brought together the top minds and creative leaders from across 29 countries.

The winners of the 2017 Financial Mail AdFocus Awards were announced at The Empire Conference and Events venue in Parktown, Gauteng on 22 November 2017.