A total of 21 agencies were shortlisted across six categories at the 27th rendition of the event. Agencies were adjudicated against four measures: New business and growth; business retention and relationships; training and industry recognition; and empowerment/social responsibility.
The 2017 Financial Mail AdFocus Awards finalists have been revealed, with 21 agencies making the cut across six agency categories and a further eight finalists from two media agency categories so far...
22 Sep 2017
The awards were hosted by Zipho Sikhakhane and convened by Jeremy Maggs and David Furlonger, the co-editors of the annual Financial Mail AdFocus Magazine – with a panel comprising jury chairman Craig Page-Lee and other industry experts who adjudicated each entry and applied their scores in secret. Finalist agencies in all categories made themselves available for a Q&A with the jurors, arising from their entries. The judging and scoring is audited by Deloitte. Jurors themselves did not know the identity of winners until the awards evening.
The elephant in the room remains the unanswered question of 'what is the role of digital in the industry'...
21 Nov 2017
“The importance of digital, and specifically mobile, has been a key thread throughout this year’s entries, with all agency categories demonstrating evidence of delivery in this regard, irrespective how successful the campaigns and submissions were. That said, there is still a way to go before we see agencies being able to deliver seamlessly through the coupling of these concepts and trends,” said Page-Lee of the 2017 entries.
With the AdFocus Awards only a few hours away, current chairperson Craig Page-Lee, reflects on the Awards' entries this year...
22 Nov 2017
Furthermore, he said, “the biggest highlight has been the introduction of the transformation award, which obviously solicited incredible conversation and signalled an important milestone for not only the Financial Mail AdFocus Awards programme, but for the industry as a whole.”
The 2017 Financial Mail AdFocus Award winners
Agency of the Year: FCB Joburg
Small Advertising Agency of the Year: The Odd Number
Medium Advertising Agency of the Year: Promise
Large Advertising Agency of the Year: FCB Joburg
Specialist Agency of the Year: Grid Worldwide
Digital Agency of the Year: Ogilvy
Network Media Agency of the Year: The MediaShop
Independent Media Agency of the Year: TMI Media
PR Agency of the Year: Clockwork Media
African Impact Award: Burson-Marsteller Africa
Transformation Award (sponsored by M&N Brands): The MediaShop
New Broom Award: Think
Partnership of the Year(sponsored by IAS): 99c and Checkers
Industry Leader of the Year (sponsored by House of Brave): Robyn de Villiers
Lifetime Achievement Award (sponsored by Creatrix): Andy Rice
Student of the Year(sponsored by Coronation Fund Managers): Winner - Keagan Clack
A few of the judges and current chairperson, Craig Page-Lee comment on the overall quality of the work received for the AdFocus Student of the Year Award and what they were specifically looking for from the entries...
Welcome new 2018 Financial Mail AdFocus jury chair, Phumi Mashigo!
The Financial Mail AdFocus Magazine is SA’s largest brand communication review, and will be distributed with Financial Mail today, 23 November 2017. The title’s co-editor, David Furlonger, will be retiring from his responsibilities after many years of hands-on involvement with the AdFocus Awards.
Phumi Mashigo will take the reins as the new jury chair in 2018. She is the founding managing director of Ignitive, a pre-eminent stakeholder management and communications company.
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