Advertising Multimedia

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

The Apex Awards promote greater accountability in the industry by rewarding campaigns that work, sell and resonate in the minds of their target audiences.

The very successful Advertising Benevolent Fund (ABF) President's Cup was held at the Killarney Golf Club, with 34 balls taking to greens to raise funds to enable it to achieve its mission of supporting those in the industry that have fallen on hard times.

Moretele Park in Tshwane was abuzz with excitement when SABC and International Marketing Council (IMC) launched the fly the South African Flag campaign.

Discovery Networks hosted 'A Private View' media event at the city's hottest, must-see new venue, The Pepper Club hotel.

ChatRoulette, a social networking service that brings viewers face to face via webcam with an endless stream of random strangers from all over the world, has been used by Indigo and Bester Burke to launch Solo Ignite, the new fragrance in the Lenthéric Solo range. [video].

In its continued efforts to promote responsible drinking, brandhouse is launching a one-of-its-kind guerilla advertising campaign.