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Source © Park Grand For many people, the annual shopping extravaganza is a critical time for brands to encourage, and reward, loyalty among their customers

The power of impact games in building brand loyalty and trust

Lebo Lekoma 23 Dec 2022

#LunchtimeMarketing: Brand activism is about what you do

19 Dec 2022

Another year of growth and award wins for Machine_

Another year of growth and award wins for Machine_

Machine_ 19 Dec 2022

Nespresso's new store concept showcases brand's sustainability commitment

Danette Breitenbach 15 Dec 2022

Image supplied. Pernod Ricard launched Phakamisa iSpirit in 2021 re-routing its festive season investment traditionally spent on imports into the local South African economy instead

#BehindtheCampaign: 'Phakamisa iSpirit' for Pernod Ricard

13 Dec 2022

Image supplied: The “Follow Your Daydreams” campaign features Nandi Madida

Nandi Madida partners with Pongrácz for new campaign

12 Dec 2022

New York Festivals releases 2022 AME report

New York Festivals releases 2022 AME report

9 Dec 2022

Image supplied: The Sunlife rebrand was announced at a celebration on Sugar Beach

Sun Resorts announces rebrand

8 Dec 2022

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India's Narendra Modi is the most influential world leader on Twitter in 2022

7 Dec 2022

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Hosting the World Cup: what Qatar can learn from South Africa about nation branding

Brendon Knott 5 Dec 2022

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Brand equity key to building community with consumers

Yael Geffen 5 Dec 2022

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World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics

Simon Chadwick 29 Nov 2022

Photographs courtesy of Ashlee Abdul. Levergy was named the Ageny of the Year at the Hollard Sport Industry Awards 2022

Hollard Sport Industry Awards 2022 winners recognised

29 Nov 2022

Grant Macpherson. Source: Supplied.

#Newsmaker: Grant Macpherson, CMO for KFC Africa

Karabo Ledwaba 28 Nov 2022

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