Yael Geffen

CEO of Sotheby's International Realty South Africa
Location:South Africa


Yael Geffen is the CEO of Sotheby's International Realty South Africa and a member of the board. Geffen has a BA in Communications and Economics and a Master's Degree in Integrated Marketing and Communications Strategy.
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Will 2021 be the year of the great reset?

Although the pandemic hasn't abated as we had all hoped and 2021 appears to be more of the same, when one takes a closer look there have already been notable positive shifts...

By Yael Geffen 2 days ago

The case for supporting small businesses in your community

By supporting local businesses, we are in turn supporting the local economy and ensuring that significantly more money enters and stays within the community...

By Yael Geffen 4 Dec 2020

12 ways to support your local community during Covid-19

In just a few short weeks, the coronavirus pandemic has turned our world upside down and as the crisis deepens, so do the challenges with a growing number of people facing unemployment, mounting debt and numerous other issues precipitated by the disruption of the virus...

By Yael Geffen 1 Jun 2020

Global investment trends of the next decade - and their impact on the property industry

The last 10 years have been somewhat of a rollercoaster; an era of disruption shaped by the fallout of the global financial crisis, strident technological advances influencing the way in which we live and work, numerous significant power and social shifts and influential emergent trends...

By Yael Geffen 20 Jan 2020

#BizTrends2020: The rising role of women in real estate - 2020 and beyond

According to a recent Time magazine article, women are 'on the brink of a massive power shift...

By Yael Geffen 6 Jan 2020

Awards vs rewards - a shift in focus to build brand loyalty

Accolades and awards in business for a job well done are undeniably satisfying, but in order to maintain that success, rewards are necessary...

By Yael Geffen 7 Aug 2019

Minimalism - the age of less is more

If the 80s was defined by opulence and excess, the next decade is likely to be remembered as the era of minimalism, both in design and in lifestyle...

By Yael Geffen 3 Jun 2019

Raising the bar for real estate in South Africa

Gone are the days when property brokers were mostly stay-at-home moms knocking on doors to sell homes; but despite the industry now being far more sophisticated and bolstered by technology and full-time professionals, its image remains tainted and it has become cluttered with a barrage of tacky messaging...

By Yael Geffen 6 May 2019

Proptech - what is it and how will it impact the real estate industry?

The acronym "proptech" has been bandied about with increasing regularity of late, often accompanied by terms like disruption and digitised...

By Yael Geffen 31 Jan 2019

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