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Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Are air fryers a trend or a revolution?

Are air fryers a trend or a revolution?

BrandMapp 13 Aug 2024

Babalwa Donkrag appointed managing director at KLA

Babalwa Donkrag appointed managing director at KLA

KLA 13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Source: © Creative Review UK To compete globally, South Africa needs to tell better stories in a way that pushes standards or sets us apart says Carl Willoughby Chief Creative Officer, TBWA\Hunt Lascaris ?????and Creative Circle Chairman and Loeries Awards Board Member

EXCLUSIVE #Cannes2024: Cannes do - Fear is holding creatives back from creating powerful work

Carl Willoughby 7 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

The ‘sober curious’ movement sees the rise of non-alcoholic beer

The ‘sober curious’ movement sees the rise of non-alcoholic beer

Zoleka Lisa 1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source:

How competitor media monitoring can bring in business

Joe Hamman 30 Jul 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

26 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Lesego Kotane comes home to TBWA\South Africa

Lesego Kotane comes home to TBWA\South Africa

23 Jul 2024

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