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Source: © LinkedIn Nearly one-third of brands launched in 2022 were discontinued by the end of 2023, revealed market research company Euromonitor International...

Nearly one-third of brands launched in 2022 discontinued by 2023

10 May 2024

Johanna McDowell

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

SAMRA 7 May 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

KLA 7 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Urgent: Shape the future of South African digital marketing

Urgent: Shape the future of South African digital marketing

IAB South Africa 30 Apr 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

South African retailers have arrived at an e-commerce crossroads

South African retailers have arrived at an e-commerce crossroads

Zak Haeri, NielsenIQ 24 Apr 2024

Filling the census data gap with complementary information

Filling the census data gap with complementary information

GEOTERRA Image 23 Apr 2024

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

SAMRA 22 Apr 2024

Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media

IOL debuts in Top 10, sporting site numbers fall

15 Apr 2024

The Southern African market research industry gathers once again for the annual SAMRA Conference

The Southern African market research industry gathers once again for the annual SAMRA Conference

SAMRA 15 Apr 2024

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