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A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

POP Warehouse integration enhances Provantage’s retail offering

POP Warehouse integration enhances Provantage’s retail offering

Provantage 28 Feb 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

A preview of the full album can be heard on HyperFollow, and will be available on Spotify, Apple Music and iTunes.

AI and hip hop converge in Sherina Florence's promotional album for The One Show

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Why workplace culture matters now more than ever

Why workplace culture matters now more than ever

Penquin 27 Feb 2025

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Reliance plans to dominate Indian Premier League ads post-Disney merger using neuroscience

26 Feb 2025

Source: © Bizcommunity. Image by Lesley Svenson. Accenture Song has announced that effective immediately, Celeste Koert (left) has been appointed as the new lead, succeeding James Barty (right), who has been in the role since April 2024

Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa

26 Feb 2025

(Image supplied)

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Dentsu Creative South Africa wins Capfin account

Dentsu Creative South Africa wins Capfin account

Dentsu 26 Feb 2025

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

Danette Breitenbach 25 Feb 2025

Andrea Quaye and Sbusiso Khumalo are on the list.

2025 Dare list unveils next-gen Black leaders in creativity

25 Feb 2025

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Dentsu 25 Feb 2025

Multichannel advertising a necessity to meet SA shoppers' current needs

Multichannel advertising a necessity to meet SA shoppers' current needs

Spark Media 24 Feb 2025

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