CIB stand rocks on at insurance conference

CIB Marketing Team and Tony van Niekerk

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At the recent 2010 IISA/Fia/SAIA Conference, CIB Insurance Solutions won the Best New Exhibitor award for its stand through its Beatles Rockband Star theme competition. The stand used Rockband, a Sony PS3 game in which players use a guitar to simulate the chords played in each song. The interactive stand generated considerable interest throughout the conference.