What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Branding nations
The International Marketing Council of South Africa (IMC) has put together a number of case studies of how countries around the world are going about promoting their national image. Find out about the branding campaigns of India, Britain, Brazil, Thailand, Spain, Germany and others at www.imc.org.za/main/resources.stm.
