Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Branding nations
The International Marketing Council of South Africa (IMC) has put together a number of case studies of how countries around the world are going about promoting their national image. Find out about the branding campaigns of India, Britain, Brazil, Thailand, Spain, Germany and others at www.imc.org.za/main/resources.stm.
