New tool helps brands identify online conversations

Webfluential has launched Live Audiences, a tool that helps brands identify online conversations so that they can proactively connect and engage with the people in these conversations. It does more than just track conversations - it enables users to identify and define conversations that they want to engage with and then communicate directly with the people having them. By being able to take part in a conversation, brands and marketers get better value, greater longevity and increased engagement from their campaigns. The technology uses soft and hard correlation metrics to map specific and similar audiences across the various social platforms, to ensure exact coverage for a brand. For more information, go to https://webfluential.com/audiences.