Page-a-day diaries for more industry sectors

Following on the success of its 2008 Media Diary, Primedia@Home has added three new corporate page-a-day diaries to its 2009 lineup, targeting the finance, IT and operations sectors. The diaries are targeted at the upper quartile of management of companies within each sector and can be personalised for each client. "With various pages dedicated to featured advertisements, clients have no choice but to keep advertisers top-of-mind as each diary focuses exclusively on the advertising needs of the particular industry," says Primedia@Home CEO Melvin Chagonda. "These are not mere diaries; they are strategic business tools that incorporate critical dates and information relevant to each sector."