Advertising goes with the target market
So is black label racist? 15 Feb 2007
The proliferation of industry databases
Oh dear... not another one... seems as if everyone is establishing industry databases - we've had film and production; PR; media; freelance media people; designers and now a TV one... 2 Feb 2007
Standard Bank's new website not working
What happened to simpler, better and faster? It's a disaster. 29 Jan 2007
who drinks Windhoek lager
what type of people drink Windhoek Lager? How does Windhoek Lager compare to other beer brands e.g Castle Lager, is it some sort of cider ? Windhoek Lager television ads seem to be leaning more to white people and elite blacks. Pliz correct if i am wrong in my assessment coz i am just curious since we don't get the beverage here. 29 Jan 2007
Marketing costumes
Do you know of any reputable service provider in the country who can design and manufacture prototype marketing costumes? 29 Jan 2007
Publisher ripping clients off
Why do certain publishers have different advertising prices for different clients? 24 Jan 2007
picapixel
I hear they are offering a prize 23 Jan 2007
Marketing internships?
I have just graduated and I am finding it difficult to find a job in the industry due to a lack of experience. 23 Jan 2007
Between a rock and a hard place: Telkom and Eskom
"The more of this you read, the more infuriated you'll become". See Anti-Telkom ads run today. 19 Jan 2007
Creative salaries
Why are creatives in this industry being paid so little? 17 Jan 2007
Waterkloof Four - Christoff Becker
Apparently he has landed a TV advert for deodorants... am just curious to know what the product is. 17 Jan 2007
Ode of farewell to 2006
A talented member of the Bizcommunity.com support team, Shan Radcliffe, has penned an ode of farewell to 2006. 15 Dec 2006
Service delivery/customer service ... whatever it's called these days!
Why as South Africans are we not dealing with the issue of service delivery ... from answering a phone to taking a potential customer through your services or products? 13 Dec 2006
Marketing terms cause confusion
I got presented a TV schedule by agency, with the abbreviation AR on it - being too proud to ask (one presumes you know everything), I never figured out what it is. Is there a glossary of marketing terms somewhere? 5 Dec 2006
Marketers or PROs?
Are sales strategies better then publicity and image strats? 4 Dec 2006
Foul Play
In his article "Ban on junk food advertising is misguided", Chris Moerdyk states: "Banning ads isn't going to achieve anything because kids aren't even seeing the ads let alone reacting to them." 24 Nov 2006
Communicating with illiterate rural people.
How does one get a message across to people that don't take media for granted? 24 Nov 2006
Role Of Trade Publications (FMCG Trade)
As the only guaranteed method of ensuring that a brand's message is seen by the trade that sell it to the consumer, why do current brand managers not make more use of this valuable channel, as endorsed by the Consumer Goods Council Of SA? 24 Nov 2006
Leave me alone, pesky telemarketer!
Are you also being irritated by numerous insurance and/or credit card companies offering you products you never asked for? 23 Oct 2006
Illegal use of footage in major overseas ad campaign
I am writing this in the hope that someone can provide me with some guidance. A television advertisement is currently being screened across the UK in which my daughter appears. 1 Sep 2006
Marketing in the industrial arena
I find myself in the manufacturing arena. The ads in our industry are shocking, the PR is mostly soppy press releases, the information on marketing in this segment is so limited. 13 Jul 2006
Have we become award obsessed?
Every recruitment ad demands 'award winning portie'. Every agency demands award winning ads. Are we in the business of selling our clients products or in the business of winning awards? 8 Mar 2006
Corne & Twakkie - Indeed the most outrageous show
What could possibly be the entertainment value of this show? Why does every Afrikaans sitcom or series have to depict this nationality as the most backward race ever to grace the history of culture? 20 Feb 2006
What software helps marketers stay organized?
What tools are the best for bringing email, files, RSS, and other information sources together? 13 Nov 2005
Spam or legitimate marketing?
I would love views and opinions on what constitutes spam and what is legitimate email marketing? 18 Aug 2005
Reebok advertisement: ''I am what I am''
It is with great dismay that I watched the Reebok "I am what I am" advertisement on television a couple of evenings ago. What does the rapper 50 cents being shot have to do with the sportswear label? More concerning however, is what message is being sent to our youth who looks up to the rapper and listens to his music? 9 Aug 2005
Sponsorship, name dropping and product placements/mentions
I'm interested how these are set up and if agencies that provide these services, charge by once off fees or contracts... 2 Aug 2005
New BP ad - beyond ordinary advertising
Wow! This ad has completely blown the lid off traditional petrol company advertising. I got shivers up my spine while watching it. Love it. 18 Jul 2005
