Chuma Maqanda: "Be brave, even if your knees are shaking"
Danette Breitenbach
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New BP ad - beyond ordinary advertising
Wow! This ad has completely blown the lid off traditional petrol company advertising. I got shivers up my spine while watching it. Love it.
Lots of different scenes, each linked with a "beyond this there is that" kind of line. Scenes include a goth-like woman with lots of piercings who removes them all to be a beautiful girl; a guy who locks his keys in the car and has to find a solution; a pregnant woman who eventually holds her child. Beutifully shot. Awesome music. Strong powerful voice.
