Subscribe & Follow
Advertise your job vacancies
Jobs
- Marketing Intern Cape Town
- Brand Marketing Manager Cape Town
- Digital Marketing Coordinator Johannesburg
- Marketing Manager Pretoria
- Campaign Coordinator Cape Town
- Mid-tier Campaign Coordinator Randburg
- B2B Coffee Machine Sales Representatives Cape Town
- Key Accounts Assistant Germiston
- Digital Marketing and Social Media Specialist Johannesburg
- Motor Insurance Claims Consultant George
Sponsorship, name dropping and product placements/mentions
I'm interested how these are set up and if agencies that provide these services, charge by once off fees or contracts...
When on radio and you hear a brand being name dropped by a DJ or another form of product placement or sponsorship, how do the agencies/middlemen set these up between each other? Do they charge a once off fee to the advertiser or is there a contract rolled up between the advertiser and agency? If a contract is made, how does the agency know how much to charge the advertiser before the placements?
Thanks
James
