Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore
Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini
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Role Of Trade Publications (FMCG Trade)
As the only guaranteed method of ensuring that a brand's message is seen by the trade that sell it to the consumer, why do current brand managers not make more use of this valuable channel, as endorsed by the Consumer Goods Council Of SA?
THere are thousands of launches every month, with no more than 50 of these being communicated through trade publications.
