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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Role Of Trade Publications (FMCG Trade)
As the only guaranteed method of ensuring that a brand's message is seen by the trade that sell it to the consumer, why do current brand managers not make more use of this valuable channel, as endorsed by the Consumer Goods Council Of SA?
THere are thousands of launches every month, with no more than 50 of these being communicated through trade publications.
