Leaders talk love, AI and authenticity
Karabo Ledwaba
#Loeries2025 and City of Cape Town drive creative industry
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Strategic Copywriter Johannesburg
- DTP Art Director Cape Town
- B2B Marketing Manager Pretoria
- Senior Producer Cape Town
- Mid Advertising Resource Coordinator Cape Town
- Senior Account Manager Gauteng
- Digital Marketing Specialist Durban
- Mid-Weight to Senior Copywriter Johannesburg
- Content Strategist/Planner and Community Manager Johannesburg
- Mid-Senior Art Director Johannesburg
Has South African marketing become too traditional and insipid?
In example, Nandos has recently launched a new commercial, which have been banned because of "race issues" - but in my views, this is where Nandos marketing is particularly successful - they test boundaries.
More and more companies are still reluctant towards new marketing instruments, like QR codes, social media, etc. Companies are still using billboards and insipid TV advertising. Is that really the future of South African marketing?
http://www.channel24.co.za/TV/News/SA-TV-too-chicken-for-Nandos-critics-20120606
www.facebook.com/perxagency
Forum created by Lebogang Mokubela
