VML Birdwatching at the Loeries | A high standard for print and design
Danette Breitenbach
VML Birdwatching at the Loeries | The future is in good hands
Danette Breitenbach
Trending
Advertise your job vacancies
WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Subscribe & Follow
Jobs
- TTL Art Director Cape Town
- Junior Art Director Cape Town
- Senior Art Director Johannesburg
- Mid-Senior Copywriter Johannesburg
- Senior Project Manager Johannesburg
- Integrated Strategist Cape Town
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
Copy Cats Know No Limits
Stiffled creativity in the advertising industry - what's with the copycats?
It seems the financial services industry is flooded by copycat adverts appearing mainly in print media. One well-known investment company ran a rowing sport advert - where the oars move in synchronic fashion - a sport favoured by British and American athletes known as regata in some parts of the sporting world. This company also ran an orchestra advert, which illustrates its core business. Two other companies, major players within the financial services, have run similar adverts. Is it a case of lack of talent? Making a quick buck?
Forum created by Zwile Nkosi
