Advertising Forums South Africa

New Opel Corsa Ads

Who exactly are they appealing to, presenters who drink energade that use sun tan lotion?!

It starts with another brand for example channel O presenters, then they get swooped away into a opel, and then the pay off line says something like "it knows whats drivers it wants". Now what happens if you don't watch channel O or you are not sporty and drink energade, are you not allowed to want to drive an opel or even worse, will the opel not want you to drive it. I think it is really dumb. Can someone from the agency please explain. Thanks

Forum created by Bob Smith
Let's do Biz