New Opel Corsa Ads

It starts with another brand for example channel O presenters, then they get swooped away into a opel, and then the pay off line says something like "it knows whats drivers it wants". Now what happens if you don't watch channel O or you are not sporty and drink energade, are you not allowed to want to drive an opel or even worse, will the opel not want you to drive it. I think it is really dumb. Can someone from the agency please explain. Thanks