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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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New Opel Corsa Ads
Who exactly are they appealing to, presenters who drink energade that use sun tan lotion?!
It starts with another brand for example channel O presenters, then they get swooped away into a opel, and then the pay off line says something like "it knows whats drivers it wants". Now what happens if you don't watch channel O or you are not sporty and drink energade, are you not allowed to want to drive an opel or even worse, will the opel not want you to drive it. I think it is really dumb. Can someone from the agency please explain. Thanks
Forum created by Bob Smith
