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DMAT launches the Global Academic Council

The Digital Marketing Aptitude Test, the global standard in assessing and certifying digital marketing knowledge, has announced the launch of the Global Academic Council. The council is made up of academics from around the world who support making digital education more accessible to more people.
Image source: www.unsplash.com

The DMAT provides an objective assessment to screen potential digital hires in an effort to reduce the risk of hiring the wrong person. Candidates who pass the assessment earn a verifiable certificate of their digital marketing expertise.

About the Global Academic Council

The Global Academic Council consists of seven leading academics from South Africa, Portugal, the USA, the UAE, Lithuania, and Croatia. The role of the council is to establish a fair assessment, which in turn ensures the validity of it. This is done through quarterly reviews and the adjustment of questions where necessary to ensure defined outcomes are achieved.

Rob Stokes, chairman of the DMAT, said, “The council is a crucial step in creating global credibility and ensuring the continuous enhancement of the assessment.” President of the DMAT, Steven Fine, expressed that bringing the academics together was not a simple task, but brought DMAT closer to achieving their overall mission of making digital education more accessible.

Red & Yellow offers free aptitude test to unemployed digital marketers

To assist South Africans affected by the coronavirus, Red & Yellow Creative School of Business is donating R2m worth of digital marketing certifications, specifically its Digital Marketing Aptitude Test (DMAT) to 1,000 unemployed South Africans that want to prove their worth in the job market...

By Jessica Tennant 22 May 2020

Cindy Cragg serves as academic director of the Communication Management Programme at the University of Denver, and also functions as an assistant teaching professor at the university. As the appointed head of council, she said, “I am proud to lead the council that will elevate the DMAT and, in tandem, increase awareness and credence around the importance of access to professional credentials."

The DMAT assessment has provided passing candidates from at least 19 countries and across four continents. Go to the official DMAT website for more information on the Global Academic Council.



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