#FacebookMarketingMasterminds

Most Read

  • MLA announces launch of Cape Town office
    Moonyeenn Lee & Associates (MLA), now the largest talent agency on the African continent, has announced that it is opening a new office in Cape Town. The launch of a representative office in the heart of one of South Africa's premier film destinations follows fast on the heels of a recent announcement that the agency would be representing screenwriters and directors alongside the leading talent already in the stable. Issued by Moonyeenn Lee & Associates (MLA)
  • Kaya 959 gives away R1,000 an hour every hour in May
    After 12 years of being 'The Home of the Afropolitan', we are excited to introduce our latest evolution - Kaya 959. On the Street. On the Air. Our new brand identity is about highlighting Kaya 959 as a radio station for all. Issued by KAYA 959
  • Kantar announces South Africa's top 10 Best Liked Ads for Q3 and Q4 2020
    Kantar's Best Liked Ads celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, who we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Issued by Kantar
Show more

Africa

More...Submit news
Advertise on Bizcommunity

Subscribe to industry newsletters

DMAT launches the Global Academic Council

The Digital Marketing Aptitude Test, the global standard in assessing and certifying digital marketing knowledge, has announced the launch of the Global Academic Council. The council is made up of academics from around the world who support making digital education more accessible to more people.
Image source: www.unsplash.com

The DMAT provides an objective assessment to screen potential digital hires in an effort to reduce the risk of hiring the wrong person. Candidates who pass the assessment earn a verifiable certificate of their digital marketing expertise.

About the Global Academic Council


The Global Academic Council consists of seven leading academics from South Africa, Portugal, the USA, the UAE, Lithuania, and Croatia. The role of the council is to establish a fair assessment, which in turn ensures the validity of it. This is done through quarterly reviews and the adjustment of questions where necessary to ensure defined outcomes are achieved.

Rob Stokes, chairman of the DMAT, said, “The council is a crucial step in creating global credibility and ensuring the continuous enhancement of the assessment.” President of the DMAT, Steven Fine, expressed that bringing the academics together was not a simple task, but brought DMAT closer to achieving their overall mission of making digital education more accessible.

Red & Yellow offers free aptitude test to unemployed digital marketers

To assist South Africans affected by the coronavirus, Red & Yellow Creative School of Business is donating R2m worth of digital marketing certifications, specifically its Digital Marketing Aptitude Test (DMAT) to 1,000 unemployed South Africans that want to prove their worth in the job market...

By Jessica Tennant 22 May 2020


Cindy Cragg serves as academic director of the Communication Management Programme at the University of Denver, and also functions as an assistant teaching professor at the university. As the appointed head of council, she said, “I am proud to lead the council that will elevate the DMAT and, in tandem, increase awareness and credence around the importance of access to professional credentials."

The DMAT assessment has provided passing candidates from at least 19 countries and across four continents. Go to the official DMAT website for more information on the Global Academic Council.
Comment

Related

News

Let's do Biz