Free digital marketing courses in Cape Town
Shift One will present four free digital marketing courses on four consecutive Fridays in February in Cape Town. Following the success of its December 2014 course, the courses will follow the same format of two hours from 10am to noon.
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• Friday 6 February 2015 - Digital Marketing Overview - this will be a general overview and will touch on the three main topics to be covered over the following weeks, namely Social Media Marketing, SEO (Search Engine Optimisation) and Website Design.
• Friday 13 February 2015 - Social Media Marketing - most of us are active on social media, but we are often not aware just how vital it is to business and eventual success. This is the module you want to attend if you still cannot figure out why teenagers keep using hashtags when half of them cannot even spell properly and all your www.stay-young-forever.co.za traffic seems to be old people in wheelchairs. Social media platforms are your virtual salespeople, and they never go to sleep or steal from the till. If your business needs that extra boost, or you just cannot seem to get off the ground, then this is a course you need to attend.
• Friday 20 February 2015 - SEO (Search Engine Optimisation) - Google is the King of the Internet. Just like the French, who seem to be the self-appointed watchdogs of all things Sports orientated, Google has managed to put itself into a position that if you want to be successful online, you need to keep them happy. It is both far simpler, and much more complicated than it may seem at first. We will show you in a very brief but insightful manner how to optimise your website so that instead of ranking on page 17 on a Google search, it is within your power to be on page one. And if you're on page one, you will be successful.
• Friday 27 February 2015 - Website Design - good website design is more than just pretty pictures, catchy phrases and good SEO. Your website is your shop front, and you want people to do more than just stare through the window as they walk past. A badly designed website will chase potential customers away quicker than you can say 'mybusinessisfailingandidontknowwhy.' This day of the course will cover the visual, mental and statistical aspects of web design. Did you know that people do not actually read what you have written, but that Google demands text? We will show you how to catch the attention of both in a simple and easy to understand approach that will open your eyes to good web design.
For more information, email Kelly at az.oc.enotfihs@yllek or call her on +27 (0) 21 554 2498. Bookings can also be done at Quicket.
